About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Crisis Management
Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Public Relations, Reputation
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Technology
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Imagethief movie minute: Wolverines, oil wells and balls of marine brass
For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Pop Culture, Propaganda, Public Relations, Technology, Whatever
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A handy cheat sheet for interpreting the Google China story
Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Crisis Management, Google, Internet, Media, Propaganda, Public Relations, Technology
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Google detonates the China corporate communications script
Imagethief stumbled blearily to his computer this morning expecting a relaxed scan of the news but found the Chinese Twittersphere ablaze with the news of Google’s bombshell blog post, which went up in the middle of the night early this … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, Crisis Management, Google, Internet, Politics, Public Relations
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Sanlu melamine milk powder crisis becomes a national issue
Like on the top-forty radio show Imagethief used to listen to as a thirteen-year old, the hits keep coming in the Sanlu milk powder crisis. Over the past thirty-six hours the situation has evolved from a company-specific Sanlu crisis to … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations
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Melamine in Sanlu milk powder? Now that’s a crisis!
If you want to get people mad –I mean fired-up, torch-and-pitchfork enraged– screw with their pets or their babies. That’s what we’ve learned over the past year thanks to the unfortunate tendency of the plastic melamine to pop up in … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations, Reputation
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Tibet and the trouble with unassailable national myths
Outside of Young Frankenstein there isn’t really any such thing as a “good time” for rioting, but this might be an especially bad time for China to have a bout of punishing ethnic unrest. It hasn’t really been a banner … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Media, Nationalism, Politics, Propaganda
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Let me tell ya about Edison Chen’s dirty photos
With the possible exception of Disney villains, Imagethief cannot think of a group of people that more richly deserve their miserable fates than Hong Kong celebrity Edison Chen and his cavalcade of cupcakes. If I sound unsympathetic here, that is … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Internet, Pop Culture, Public Relations, Rants
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Bang! China shoots its own Olympic PR in the foot
Imagethief, who has bid for something on the order of RMB12,000 worth of Olympic tickets, is trying resolutely to remain optimistic about the Games. Unfortunately, it’s proving harder as time goes by. Tomorrow marks the one-year-remaining milestone. This should be … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Media, Olympics, Propaganda
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Imagethief 