About William Moss
Back in Silicon Valley after 17 years in China and Singapore. Stranger in a strange land. Senior Director of Corporate Communications at Intel. This is a personal blog and opinions are my own. More information at “About Imagethief“.
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Tag Archives: Crisis Management
Three months that changed everything: communicating COVID
I wrote an article about leading coronavirus comms for Intel during the first three months of 2020, when there was little information and lots of fear. We learned a lot of hard lessons. The introduction is below, and you can … Continue reading
I Apologize if Anyone Felt Killed
Apologies are an under-appreciated art. Most apologies crafted in the name of public relations sound intrinsically weaselly, often because the people making them are preoccupied with saving their prior reputation rather than getting past the mistake and rebuilding trust. I … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Public Relations, Rectified.name, Technology
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Four lessons from the Burson-Facebook fiasco
I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Journalism, Media, Public Relations
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Apocalypse box part two: Apocalypse box
Yesterday I posted part one of Apocalypse Box, in which I wrote a bit about the communication problems surrounding the reactor disaster in Japan. I concluded with saying that just because something is unthinkable doesn’t mean it won’t happen. It … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Resident Alien
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Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Public Relations, Reputation
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Technology
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Imagethief movie minute: Wolverines, oil wells and balls of marine brass
For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Pop Culture, Propaganda, Public Relations, Technology, Whatever
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A handy cheat sheet for interpreting the Google China story
Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Crisis Management, Google, Internet, Media, Propaganda, Public Relations, Technology
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Google detonates the China corporate communications script
Imagethief stumbled blearily to his computer this morning expecting a relaxed scan of the news but found the Chinese Twittersphere ablaze with the news of Google’s bombshell blog post, which went up in the middle of the night early this … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, Crisis Management, Google, Internet, Politics, Public Relations
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Sanlu melamine milk powder crisis becomes a national issue
Like on the top-forty radio show Imagethief used to listen to as a thirteen-year old, the hits keep coming in the Sanlu milk powder crisis. Over the past thirty-six hours the situation has evolved from a company-specific Sanlu crisis to … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations
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