Updated September 12, 2026
My name is William Moss. I’m head of global media relations at TSMC. I live in Silicon Valley but spend a lot of time in Taiwan, where my employer is, and Singapore, where my family is. I’ve spent nearly 25 years doing corporate and crisis communications, mostly for technology companies.
In 1995, six months out of graduate school in San Francisco and in the first early blush of the Internet, I moved to Singapore to make massively multiplayer online games. That project was a phenomenal disaster, but also the adventure and learning experience of a lifetime. After two Internet startups imploded, I switched to comms in 2002.
In 2004 I quit my perfectly good job in Singapore to move to China, where the action was. I spent nearly nine years in China doing corporate comms, first in agencies and later in the pre-Google and Lenovo Motorola Mobility. The archives of this blog are largely a product of my years in China, which were intense.
In early 2013 I moved back to Silicon Valley, where I grew up, along with my family. These days I feel as foreign in the Valley as I did in China, and I keep my connections to Asia alive through my work and family.
Along the way I’ve done a lot of writing, both professionally (co-author of two hilariously dated books, former technology columnist and occasional contributor to various publications, and in my public relations work) and for fun (this blog, Substack, a long-gestating memoir of the Singapore games startup).
I can be reached at imagethief at gmail. You can also find me on all the usual socials, either as Imagethief or under my real name. My main posting platform is Bluesky.
The Fine Print
This is a personal blog and much of the content is a transplant of prior instances of Imagethief, representing the best of the archives. If you want to follow my writing, the easiest way will be through Substack. It’s free, and worth every cent. I recently started mirroring full Substack posts here for those readers who prefer to not use Substack.
I won’t generally write in detail about my current or past employers, or aspects of the industry that might impact my employer, such as their big customers. The occasional exceptions will be when my work impacts my personal life. Opinions are my own and not necessarily those of my employer. Comments are welcome, but published entirely at my discretion. Comments in older, pre-transplant posts did not survive, unfortunately. Some great trolling was lost to time.
