Imagethief

Month: February 2007

  • A funny thing happened on the way to political re-education

    Imagethief was morbidly fascinated to find a Reuters article over the weekend that explains how the Chinese Propaganda Ministry has launched a point-based “demerit” system to try to encourage proper behavior from the print media:

    CHINA’S Communist Party propaganda department has launched a points-based penalty system to try to rein in the increasingly muck-raking print media, a Hong Kong newspaper reported today.

    Media outlets will be allocated a dozen points that the propaganda department and the government media regulator can deduct one, three, six or all 12 at a time, the newspaper quoted unnamed sources as saying.

    It was not clear how the severity of a perceived infringement would be judged, but penalties would range from warnings and dismissals to closure of the publication, it said.

    ***

    “The new system is a clear message that the top leadership wants a peaceful social environment ahead of the 17th Party Congress and next year’s Olympic games,” the newspaper quoted a senior state media executive as saying.

    The media point system was similar to China’s driver license point system whereby deducted for moving violations.

    And, in fact, similar to systems used for penalizing motorists all over the world. This begs the question, for the first offence can a media organization send its staff to the Propaganda Ministry’s comedy media school and have the points restored, like going to comedy traffic school for a first offense in the US? After all, the government here has a tradition of political re-education. Why not work a few laughs in along the way?

    Sure, right now you’re thinking to yourself, I don’t think the propaganda ministry is a humorous organization. But with a little work it could be. For instance, a favorite disciplinary tool here is the “self-criticism”. Anyone who pays attention to comedy knows that self-criticism is at the heart of much comedy. It’s Woody Allen’s entire oeuvre, after all. Could it be that hard to work comedy into other aspects of media discipline? I don’t think so.

    Join me now as we look in on the Ministry’s comedy re-education school. An unnamed media organization has been slapped with three demerit points for unauthorized portrayal of a pig during the Chinese New Year Festivities, in contravention of recently announced regulations:

    Cadre: Good evening, comrades. I am Mr. Wei and I will be conducting your political re-education today.

    Editors and journalists: Good evening comrade Wei.

    Cadre: You know, it’s great to see you all here today. I hear you got sent up for showing an advertisement with a pig in it during New Year. Honestly, muslims, who can figger ‘em out? You know they don’t eat pork? They don’t eat pork! How crazy is that? Say, that reminds me of a joke. A man was walking by a village when he saw a pig with a wooden leg. Not quite sure of what he was seeing, he went up to the house and knocked on the door. A peasant answered the door and the man said, “I was walking by and saw a pig with a wooden leg and I just had to find out why!”

    “Well” the farmer answered,”that is a really special pig. Our house was on fire and that pig dragged my whole family out and saved our lives.”

    “But why the wooden leg?” asked the man.

    “Well,” the farmer replied,”a pig that special you wouldn’t eat all at once!”

    Uproarious laughter.

    Cadre: Yeah, the great thing about Hanification of the west is that you’ll finally be able to get a decent pork bun in Kashgar.

    Chuckles.

    Cadre: So how do you think the ministry found out about your pig advertisement?

    Editor: They read our newspaper?

    Cadre: Nah, somebody squealed! (Rimshot)

    Laughter.

    Cadre: Honestly, it’s not really your fault. The party believes that religion is the opiate of the masses. It just makes people crazy. (Twiddles index finger at temple.) Say, that reminds me of another joke. A Hindu, a rabbi and a capitalist are driving through thenongcun when their car breaks down. Fortunately they find a farmhouse nearby. The peasant tells them that he has only space for two more people to sleep inside the house. They are welcome to it, but one of them will have to sleep in the shed outside.

    Well, after much discussion, the Hindu volunteers to go to the shed. A few moments later there’s a knock on the house door. It’s the Hindu. He explains that there is a cow in the shed, and cows are sacred to Hindus and he can’t possibly sleep in the barn with a sacred cow.

    Annoyed, the rabbi volunteers to go sleep in the shed. A few moments later, a knock on the door. The rabbi explains that there’s a pig in the shed and that he, being orthodox, can’t spend the night in the shed with a pig.

    So the capitalist says that he will go to the shed. A few minutes later there’s a knock on the door. It’s the cow and the pig!

    Hearty laughter.

    Cadre: But, crazy or not, the big Hu says we have to promote a harmonious society, right? So what do you think will happen if you publish another pig advertisement?

    Journalist: We’ll lose another three demerit points?

    Cadre: No, you’ll all be dragged out to the quarry and shot in the back of the head.

    Stunned silence.

    Cadre: Hey, just kidding.

    Nervous laughter.

    Cadre: You guys should have seen the looks on your faces. But seriously, folks, you’re a wonderful audience. Give yourselves a big hand.

    Yes, it would be a laff riot.

  • Apartmental, a part mental

    As regular readers will know, Imagethief has been on cross-assignment to his company’s Shanghai office in recent weeks. The company is, meanwhile, attempting to persuade me to consider semi-permanent reassignment to Shanghai. I have not yet made a decision about this (and if my landlord in Beijing is reading this, we’ll talk).

    In general, I really like the company I work for. They’ve taken good care of me, provided training, put up with my idiosyncrasies, and were patient with me while I spent my early months wrapping my head around the cataclysmic, nationwide fun-house that is the Chinese media. Because of that I was willing to listen to when they suggested that relocation to Shanghai might be good for my professional development.

    They say that whichever Chinese city you come to first is the one you build an attachment to. I suppose this argument might break down if your first port of call was Linfen. But I came to Beijing by choice, and I’ve certainly become affectionate for the city. Beijing, for all its impersonal ministries and immense boulevards, has an intimacy and a grungy, eccentric streak that really appeals to me. In a little under three years, I’ve really come to think of Beijing as home.

    It doesn’t hurt that I’ve been surrounded by old Beijing-hands who are naturally contemptuous of Shanghai (Schwankert, I’m talking about you), or that I’ve been writing about the city’s eccentricities for That’s Beijing semi-regularly. So I came to Shanghai with the casual, Shanghai? Pfeh! disdain of the confirmed Beijinger.

    Imagine my surprise at discovering that Shanghai is really not bad at all. It has a very different feel than Beijing, for sure. As David Wolf said to me over lunch Friday, in explaining the difference, “Beijing was created to be an imperial capital. It has always been a Chinese city. Shanghai was created to be a treaty port, and foreigners have always been a part of its identity.” He also advised me to make regular trips back to Beijing for sanity checks. Fair enough. But I’ve quite enjoyed the time I’ve been spending in Shanghai, and the city has its own personality and charm, if that is the word to use. My office and apartment are both in a very pleasant part of town, which does help.

    Speaking of my apartment, however, I have some complaints.

    The company provided the apartment for me to use during my cross-assignment. A previous expatriate employee of ours had lived in it for about four months and had then left China. The week before my Christmas break I had quick look in the apartment to see if it was habitable. It was, depending upon your point of view, a relatively high-end local apartment, or a relatively low-end international apartment. Perhaps the latter, given that it had international cable TV channels. It had plenty of room for me and occasional visits from Mrs. Imagethief. My conclusion was that it was generally fine, although I would have to bring some bedding from Singapore. I told our Shanghai office manager she didn’t need to have an ahyi work it over before my return. That was an inexcusable, rookie error. What can I say? It was night, I was rushed. My due diligence was not superb.

    I returned from my Christmas vacation in the US on Saturday, January 6th. On the 7th I flew to Shanghai and went straight to the apartment. There, alone with a suitcase in the dark of a Shanghai winter evening, jetlagged into irascibility, the flimsiness of my earlier appraisal became clear. As did the bachelor existence of the previous occupant. I had not bothered to open the refrigerator during my brief, pre-Christmas visit. Monumental mistake. The entire contents consisted of two rotting, three-week old pieces of meat and a box of Ferrero Rocher candies now infused with the smell of decaying flesh. The rest of the food supply was two things of instant noodles and a huge pile of little sugar sachets stolen from every restaurant and bar in the French Concession.

    Three years ago when I first moved to China and did my Wordlink Education language program, they put me up in a very similar two-bedroom apartment. It was fine, but made no provision for the fact that some people might like to cook and eat at home. The total kitchen implements consisted of a frying pan, a chopper, a cutting board, two bowls, two Chinese soup spoons (the boat-shaped ceramic ones that are hard to use for sugaring coffee) and some chopsticks. I had to go down to the CRC supermarket in Wudaokou’s Huaqing Jiayuan apartments and buy a saucepan, fork, knife, round-bottomed pan, plastic colander and a plate. (And I only got this far after several tragic days of trying to eat salad with chopsticks. Oil-slicked cherry tomatoes are a bitch to eat with chopsticks, no matter how dexterous you are.)

    Buying forks and can-openers when you’re in the heady rush of fresh-arrival and wide-eyed, goldang, lookit that! culture-shock is fine. It’s all part of the adventure. And I was surrounded by threadbare college students, so living like one was a blast of juvenile nostalgia. I went through a somewhat more substantial stocking of my own apartment in Beijing some months later, culminating in the shipping of my accumulated household worth of stuff from Singapore when my move to China become final.

    You forget when you’ve lived in a house or apartment for a while just how much stuff accumulates. Some of it is junk, but some of it is really useful. The great thing about my apartment in Beijing is that it has everything I need (and plenty that I don’t): Dishes, utensils, tools, cables, connectors, bric-a-brac, Q-Tips, spare Kleenex, nail clippers, scissors, scotch tape, shoe polish, laundry detergent, a sewing kit, and so on off into infinity. The apartment in Shanghai had a wok, four bowls, four plates, Chinese spoons, chopsticks, a chopper and cutting boards. It also had, inexplicably, an upright piano. I don’t play piano.

    Barring the piano, this was so close to the contents of my Wudaokou apartment that for a moment I thought I had slipped back in time.

    And here is where I get cranky. I am now thirty-nine and a (semi) respected China business professional. I have lived here for three years. My wife and pets are here. I have a network. I can get around in Chinese. I did not want to have to relive my starving student days by buying a fucking can opener. I believe that if you are trying to woo someone into uprooting themselves from city A and shipping their wife, worldly possessions and fuzzy kitty cats to city B, you need to do everything possible to make that person think city B is paradise on earth. Three months in a luxurious service apartment refreshingly free of carrion and stocked to the gills with conveniences seems like a good place to start. Once they sign on the dotted line you can always pull a bait-and-switch. But remember, it’s bait first then switch.

    I also had to come to grips with the legendary consequences of the south-of-the -Yangtze government heating edict. This is one of those remnants of central planning that make China fascinating at an academic level and a pain in the ass at a practical one. My apartment in Beijing seals like a spaceship (although, like a spaceship, you can also run out of air and die if you don’t ventilate it from time to time). I don’t even need to turn the marvelous central-heat on. The apartment stores solar energy.

    My temporary Shanghai apartment, however, leaks like a straw hat and is apparently heated by a small man from Guangxi who rubs sticks together somewhere in the duct-work above the ceilings. At least that’s what it sounds like. He needs to rub the sticks together for four or five hours before they generate enough heat so that my breath doesn’t fog in the living room. I needed to sort out the arcane timing system which is based on oracle bones and bedsprings. Apparently I am supposed to set the timer to turn the heat on about one hour after I leave the house in the morning. That will ensure that the apartment is damply tepid about the time I get home, rather than arctic. I think the answer is a vastly larger television that would generate supplemental heat, but for some reason the company isn’t buying my arguments.

    I can’t imagine why not.

  • I’m sorry, the government has killed your story

    Colleagues from American and European offices often ask Imagethief how PR in China is different from PR in the west. Usually I give a two-part answer. First I tell them that were they to step into our offices in China they would see many things that they would instantly recognize as garden variety PR. We write press releases, organize events, craft angles and pitch stories to competitive publications and journalists, develop communication strategies and train executives in how to handle the media, among other things. But then I tell them about what’s different, usually sticking to the highlights. In the best diplomatic, spin-doctorese I tell them that the Chinese media’s “ethical framework is not entirely developed”. By which I mean that it is, in many ways, a corrupt swamp. (This is something of a theme in the foreign media recently, having been covered by the Washington Post,New York Times and AP with the Lan Chengzhang case as catalyst.)

    The other difference is that the government has explicit power over the media agenda. Most of the time, self-censorship is the rule. However the propaganda ministry –中宣部– also sends out guidance on sensitive issues to major media. Editors who want to keep their jobs are expected to toe the line. Occasionally an acute issue will motivate a directive to halt coverage of a topic, as when media were directed to layoff the Foxconn-Apple scandalof last year. (Recently this has led to proscribed topics sloshing over into journalists’ and editors’ blogs, but that’s a topic for ESWN.)

    We were reminded of the realities of government management of the media agenda recently, shortly after arranging an interview between one of our MNC clients and a Chinese business magazine. The magazine in question had requested the interview, with an eye on exploring our client’s business and investments in China. The discussion was vigorous but reasonably balanced and we were expecting a decent article as a result, with publication planned prior to Chinese New Year.

    About two weeks after the interview, one of the editors involved called us and said the story would be “delayed”. Apparently the magazine had just received guidance from the Propaganda Ministry to be more “sensitive” in publishing stories that involved foreign investment, particularly around certain industries or well-known Chinese brands. We had not, at first blush, considered the story we were developing to be particularly risky or sensitive. But the journalists and editors at the magazine were, as you would expect, taking the ministerial guidance extremely seriously. So we had to wait, and so did our client.

    But clients who make busy senior (foreign) executives available expect explanations about these kinds of things. “Hey, dude, it’s China,” doesn’t really cut it, so we did a little poking around. The back-story is illustrative of one of the challenges of the PR biz in China.

    Anyone who follows current affairs in China will know that these are delicate times for discussing the topic of foreign investment. Questions are being raised about the quality of foreign investment and the intent behind it. Early last November the 11th Five Year Plan was published. It put a great deal of emphasis on the quality of foreign investment. In this English Xinhua article about the plan, the money graf –as far as we were concerned– is the very last one:

    In response to the rising concern over foreign acquisitions of leading Chinese firms in critical sectors, the document says China will speed up legislation and step up the supervision of sensitive acquisitions and takeovers to ensure critical industries and enterprises remain under Chinese control.

    Shortly thereafter, it seems the initial guidance to treat reporting around this topic sensitively was passed on to at least some Chinese media. The publication we were dealing with was government-linked, and had little wiggle-room as far as interpreting this directive to be “sensitive”. Unfortunately, apparently, they had somehow missed the memo and in their previous issue published an article that had raised eyebrows upstairs. This had resulted in a ministerial reminder to toe the line, which descended, Rumsfeldian snowflake fashion, into the in-boxes of the editors of the magazine we were working with the day before they called to tell us that they had to postpone.

    My initial response when the Chinese media-relations guru on my team told me that the magazine had to postpone the story because of a government directive was to assume they were giving me a polite brush-off. Similar, perhaps, to what you might get if a Western editor didn’t like the story a journalist had put together on your client, and the journalist in question wanted to tell you something more polite than, “The editor thinks your interview was crap on a stick.”

    “Are they yanking our chain?” was the first question I asked her. Some of our other Chinese team members, including one of our government relations people, had the same first reaction, so it wasn’t just foreigner-itis. But after some research and phone calls turned up the story above I changed my opinion. At the very least, if it was an excuse, it was a damn well substantiated one with abundant face-saving for everyone. In which case, my face duly saved, I could sleep well at night.

    The net result, however, is that our story went on the back burner, where it remains until the publication feels that it can once again broach the topic of foreign investment in certain industries, or hell freezes over (whichever comes first). And now I have one more piece of due-diligence to do when identifying Chinese media to work with in future.

    Such is one of the many things that make PR in China such a rush.