About William Moss
Back in Silicon Valley after 17 years in China and Singapore. Stranger in a strange land. Director of Reputation Communications at Intel. This is a personal blog and opinions are my own. More information at "About Imagethief".Imagethief on Twitter
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Tag Archives: Public Relations
Three months that changed everything: communicating COVID
I wrote an article about leading coronavirus comms for Intel during the first three months of 2020, when there was little information and lots of fear. We learned a lot of hard lessons. The introduction is below, and you can … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Public Relations
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Coverup? Huawei Should Send Its PR Bill to ZTE
I’ve never been much for conspiracy theories. Not that I don’t like a touch of the fantastic in my daily life (I live in China, after all). But when you think about the sheer logistics involved in most of the … Continue reading
Posted in Uncategorized
Tagged Business, China, Politics, Public Relations, Rectified.name, Reputation, Technology
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I’ll Be the Judge of the Air Quality in These Parts
When I was young, lithe* and had elastic knees I studied the Japanese martial art Aikido. Aikido is interesting for a couple of reasons. First, despite what you saw in all those Steven Segal movies, it is very much bound … Continue reading
Posted in Uncategorized
Tagged China, Environment, Internet, Politics, Public Relations, Rectified.name, Soft Power
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Good News! The Press is Out to Get You
A couple of weeks ago I gave a talk about PR in China to a journalism class at Beijing Foreign Studies University. In any student talk the Q&A is always the most fun, and this group was no exception. Among … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Ethics, Journalism, Media, Politics, Public Relations, Rectified.name
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I Apologize if Anyone Felt Killed
Apologies are an under-appreciated art. Most apologies crafted in the name of public relations sound intrinsically weaselly, often because the people making them are preoccupied with saving their prior reputation rather than getting past the mistake and rebuilding trust. I … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Public Relations, Rectified.name, Technology
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Four lessons from the Burson-Facebook fiasco
I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Journalism, Media, Public Relations
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China and the nature of Facebook
Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Facebook, Google, Internet, Public Relations, Technology
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Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
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Tagged Crisis Management, Public Relations, Reputation
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Technology
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And you thought the milk business was so wholesome…
The milk business in China just can’t seem to stay out of trouble. A couple of months ago baby formula maker Synutra found itself the victim of allegationsthat its product was linked to early puberty in girls. Its shares ate … Continue reading
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Tagged Business, China, Internet, Public Relations, Reputation
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