About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
Archives
- April 2026
- March 2026
- January 2026
- December 2025
- November 2025
- October 2025
- September 2025
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- June 2024
- April 2023
- March 2021
- February 2021
- August 2019
- May 2018
- June 2015
- November 2014
- May 2014
- November 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- December 2011
- November 2011
- August 2011
- July 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- May 2008
- March 2008
- February 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- January 2005
- October 2004
- August 2004
- July 2004
Tags
- Aging
- America
- Apartments
- Audio
- Aviation
- Beijing
- Books
- Bureaucracy
- Business
- Cats
- CCTV
- Censorship
- China
- China Daily
- China in the News
- Chinese
- Corruption
- Crisis Management
- Driving
- Economy
- Environment
- Ethics
- Food
- Generational Angst
- Global Times
- Health
- Humor
- Internet
- Journalism
- Korea
- Mandarin
- Marketing
- Media
- Memoir
- Motorola
- Music
- Nationalism
- Notices
- Olympics
- Palo Alto
- Parenthood
- Pets
- Politics
- Pop Culture
- Propaganda
- Public Relations
- Radio
- Rants
- Rectified.name
- Remebrances
- Renegades
- Reputation
- Resident Alien
- Role Playing Games
- San Francisco
- Science
- Scuba Diving
- Shanghai
- Silicon Valley
- Singapore
- Soft Power
- Substack
- Taiwan
- Technology
- The '80s
- Travel
- TSMC
- Updates
- USA
- Video
- Weird
- Whatever
- Xinhua
Feed
Meta
Tag Archives: Crisis Management
China problems create rewards (and disasters) for PR risk takers
Note: This was originally two posts, published within a few days of each other. Part 1: China problems create rewards for PR risk takers (July 30, 2007) All PR has an element of risk to it. That’s one of the … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Reputation
Comments Off on China problems create rewards (and disasters) for PR risk takers
Bullet in the head: Marquee executions and public communication
As has been widely reported, the Chinese government has got round to making an official example of Zheng Xiaoyu, the disgraced former head of the State Food and Drug Administration who became the poster-boy for China’s rippling food and drug … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Politics, Propaganda
Comments Off on Bullet in the head: Marquee executions and public communication
Nobody said media-whoring would be easy
If you follow the Internet in China, you may have heard of a young man who goes by the online name “Zola” (or “Zuola” to be perfectly correct). He has been billed as “China’s first citizen journalist“. Zola first attracted … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Google, Internet, Journalism, Media, Public Relations
Comments Off on Nobody said media-whoring would be easy
China’s food crisis PR strategy: Blame everyone else
A few weeks into China’s rippling food quality crisis a PR strategy is coming into view. It’s a classic one: blame everyone else. Unfortunately, it’s not likely to be all that effective because of two things. First, China does actually … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Food, Media, Politics, Public Relations, Reputation
Comments Off on China’s food crisis PR strategy: Blame everyone else
Did the “Genocide Olympics” influence China?
Propaganda and censorship are two sides of the same coin. Both share the same goal: to enable an individual or organization to shape consensus in a group. They often work together. Censorship eliminates competing ideas, creating a void in which … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Olympics, Politics, Propaganda, Public Relations, Reputation, Soft Power
Comments Off on Did the “Genocide Olympics” influence China?
How to turn one terrible scandal into two
Note: This includes two posts originally published on back-to-back days. Part 1: How to turn one terrible scandal into two Imagethief loves watching companies hang themselves. Unless they are his clients, in which case he has fits watching them hang … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Ethics, Olympics, Public Relations
Comments Off on How to turn one terrible scandal into two
Foxconn shoots themselves, Apple in foot
Note: This post consolidates three original posts on this topic that were published on consecutive days. It was also cross-posted on my CNET blog, published in 2006 and 2007. Part One: Foxconn shoots themselves, Apple in foot You may recall … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Ethics, Journalism, Public Relations, Reputation
Comments Off on Foxconn shoots themselves, Apple in foot
What if Yahoo abandoned China?
If you grew up in the US reading Marvel Comics, like Imagethief, you may remember the old What If? series. In What If? the fates of Marvel superheroes were projected into alternate realities. It made for some pretty good stories … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Internet, Public Relations, Reputation, Technology
Comments Off on What if Yahoo abandoned China?
The disappointing silence from the top
It’s been nearly two weeks since representatives of Cisco, Microsoft, Yahoo and Google testified before the House Subcommittee on Human Rights about their various entanglements with China. As expected, after blowing hot in the run-up to the testimony, coverage has … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, Crisis Management, Google, Internet, Politics, Public Relations, Technology
Comments Off on The disappointing silence from the top
Congress to grill US net firms on China
The US government has begun to take note of what American Internet firms are doing in China. A report in CNET’s News.com from technology policy journalist Declan McCullagh (also now picked up by Rebecca MacKinnon, Asiapundit, etc.) says that two … Continue reading
Posted in Uncategorized
Tagged Censorship, China, Crisis Management, Google, Internet, Politics, Public Relations, Technology
Comments Off on Congress to grill US net firms on China
Imagethief 