About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Business
Google detonates the China corporate communications script
Imagethief stumbled blearily to his computer this morning expecting a relaxed scan of the news but found the Chinese Twittersphere ablaze with the news of Google’s bombshell blog post, which went up in the middle of the night early this … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, Crisis Management, Google, Internet, Politics, Public Relations
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Paul Midler’s “Poorly Made in China”: Mischief, mayhem, soap
As a general rule, Imagethief dislikes business books, especially instructional ones. I find them tedious and most of them age faster than caviar on a car dashboard. There are, however, exceptions. Most of these are either books based on journalistic … Continue reading
Posted in Uncategorized
Tagged Books, Business, China, China in the News
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Coke, Huiyuan and the audiences that matter
Nothing as timely as the blogs, I tell you. As everyone on the planet now knows, the Coke-Huiyuan deal has fallen through. It retrospect, it wasn’t particularly surprising. It broke new ground in size, and public sentiment was never behind … Continue reading
Posted in Uncategorized
Tagged Business, China, Nationalism, Politics
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Sanlu melamine milk powder crisis becomes a national issue
Like on the top-forty radio show Imagethief used to listen to as a thirteen-year old, the hits keep coming in the Sanlu milk powder crisis. Over the past thirty-six hours the situation has evolved from a company-specific Sanlu crisis to … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations
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Melamine in Sanlu milk powder? Now that’s a crisis!
If you want to get people mad –I mean fired-up, torch-and-pitchfork enraged– screw with their pets or their babies. That’s what we’ve learned over the past year thanks to the unfortunate tendency of the plastic melamine to pop up in … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations, Reputation
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China problems create rewards (and disasters) for PR risk takers
Note: This was originally two posts, published within a few days of each other. Part 1: China problems create rewards for PR risk takers (July 30, 2007) All PR has an element of risk to it. That’s one of the … Continue reading
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Tagged Business, China, Crisis Management, Public Relations, Reputation
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How to work with interpreters
I spend a lot of time working with interpreters, which can be trying. Interpretation is one of those things that it seems no one is ever entirely happy with. Someone always feels like some essential point or nuance didn’t make … Continue reading
Posted in Uncategorized
Tagged Business, Public Relations
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How to turn one terrible scandal into two
Note: This includes two posts originally published on back-to-back days. Part 1: How to turn one terrible scandal into two Imagethief loves watching companies hang themselves. Unless they are his clients, in which case he has fits watching them hang … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Ethics, Olympics, Public Relations
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Fly the feces-free skies of China Southern
Few things have provided more grist for Imagethief’s gripemill than Chinese airlines. A simple search of this website for various permutations of China+Airline+Travel will make that abundantly clear. In part this hostility is unfair. Chinese airlines are every bit as … Continue reading
Posted in Uncategorized
Tagged Business, Environment, Rants, Resident Alien, Weird, Whatever
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Foxconn shoots themselves, Apple in foot
Note: This post consolidates three original posts on this topic that were published on consecutive days. It was also cross-posted on my CNET blog, published in 2006 and 2007. Part One: Foxconn shoots themselves, Apple in foot You may recall … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Ethics, Journalism, Public Relations, Reputation
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