About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Media
Nobody said media-whoring would be easy
If you follow the Internet in China, you may have heard of a young man who goes by the online name “Zola” (or “Zuola” to be perfectly correct). He has been billed as “China’s first citizen journalist“. Zola first attracted … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Google, Internet, Journalism, Media, Public Relations
Comments Off on Nobody said media-whoring would be easy
China’s food crisis PR strategy: Blame everyone else
A few weeks into China’s rippling food quality crisis a PR strategy is coming into view. It’s a classic one: blame everyone else. Unfortunately, it’s not likely to be all that effective because of two things. First, China does actually … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Food, Media, Politics, Public Relations, Reputation
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Asian media vows to make western media cry
Imagethief was tickled to read today in Xinhua an article from the Boao Forum for Asia, an annual Chinese talking shop, on how Asian media will rise up to challenge western media juggernauts. It seems that Asians take umbrage that … Continue reading
Posted in Uncategorized
Tagged China, Journalism, Media, Politics, Propaganda, Singapore, Soft Power, Xinhua
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A funny thing happened on the way to political re-education
Imagethief was morbidly fascinated to find a Reuters article over the weekend that explains how the Chinese Propaganda Ministry has launched a point-based “demerit” system to try to encourage proper behavior from the print media: CHINA’S Communist Party propaganda department … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Propaganda
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I’m sorry, the government has killed your story
Colleagues from American and European offices often ask Imagethief how PR in China is different from PR in the west. Usually I give a two-part answer. First I tell them that were they to step into our offices in China … Continue reading
Posted in Uncategorized
Tagged Censorship, China, Media, Propaganda
Comments Off on I’m sorry, the government has killed your story
The elephant in the newsroom
Imagethief was interested to read in yesterday’s People’s Daily Online a brief articlereporting on a conference to address the problems that China’s international news organizations face in reaching foreign audiences. The discussion focused on how China is portrayed by services … Continue reading
Posted in Uncategorized
Tagged Censorship, China, China in the News, Journalism, Media, Politics, Propaganda, Soft Power
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Dear lord, why not Paul Hogan?
Or Yahoo Serious, for that matter? I was raised never to speak ill of the dead. Unfortunately that lesson, like so many others, didn’t really stick. So I thought I’d take a moment to reflect upon the early passing of … Continue reading
Posted in Uncategorized
Tagged Environment, Media, Scuba Diving, Whatever
Comments Off on Dear lord, why not Paul Hogan?
Tank Man’s place amongst the iconic images of my lifetime
In the last couple of day’s I’ve been slowly winding my way through Frontline’s documentary, “The Tank Man“, which is now available online in its entirety. Only the first page is accessible in China, but the rest of the content … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Journalism, Media
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How to write a generic China bird flu story
Bird flu may not be sweeping through the human population, but it’s sure sweeping through the media. It seems that every newspaper and wire service has packed their Beijing reporter off to the poultry-infested boonies of China (which begin right … Continue reading
Posted in Uncategorized
Tagged China in the News, Journalism, Media
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Are PR and MNCs corrupting Chinese media?
The week before last I had lunch with a foreign correspondent who asked me if there was corruption in PR in China. Although I was only providing background, and not speaking to him on the record, I was, to put … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Journalism, Media, Public Relations
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Imagethief 