About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Media
I’m sorry, the government has killed your story
Colleagues from American and European offices often ask Imagethief how PR in China is different from PR in the west. Usually I give a two-part answer. First I tell them that were they to step into our offices in China … Continue reading
Posted in Uncategorized
Tagged Censorship, China, Media, Propaganda
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The elephant in the newsroom
Imagethief was interested to read in yesterday’s People’s Daily Online a brief articlereporting on a conference to address the problems that China’s international news organizations face in reaching foreign audiences. The discussion focused on how China is portrayed by services … Continue reading
Posted in Uncategorized
Tagged Censorship, China, China in the News, Journalism, Media, Politics, Propaganda, Soft Power
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Dear lord, why not Paul Hogan?
Or Yahoo Serious, for that matter? I was raised never to speak ill of the dead. Unfortunately that lesson, like so many others, didn’t really stick. So I thought I’d take a moment to reflect upon the early passing of … Continue reading
Posted in Uncategorized
Tagged Environment, Media, Scuba Diving, Whatever
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Tank Man’s place amongst the iconic images of my lifetime
In the last couple of day’s I’ve been slowly winding my way through Frontline’s documentary, “The Tank Man“, which is now available online in its entirety. Only the first page is accessible in China, but the rest of the content … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Journalism, Media
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How to write a generic China bird flu story
Bird flu may not be sweeping through the human population, but it’s sure sweeping through the media. It seems that every newspaper and wire service has packed their Beijing reporter off to the poultry-infested boonies of China (which begin right … Continue reading
Posted in Uncategorized
Tagged China in the News, Journalism, Media
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Are PR and MNCs corrupting Chinese media?
The week before last I had lunch with a foreign correspondent who asked me if there was corruption in PR in China. Although I was only providing background, and not speaking to him on the record, I was, to put … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Journalism, Media, Public Relations
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The abstraction of diplomacy and the reality of rocks through windows
From my blog reading, some of the widespread conclusions about the ongoing stream of anti-Japanese protests in China are: The nominal grievances, Japan’s textbooks that gloss over culpability for wartime atrocities and generally insufficient post-war contrition, are, in reality, minor. … Continue reading
Posted in Uncategorized
Tagged China, Media, Nationalism, Politics, Propaganda
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My career in Chinese showbiz is launched
As a white, suburban American, I enjoy being someplace where I am considered a novelty. Although Beijing has plenty of foreigners, especially in the university district of Haidian, white people are still sometimes greeted with the same shocked amazement also … Continue reading
Posted in Uncategorized
Tagged Beijing, Media, Resident Alien
Comments Off on My career in Chinese showbiz is launched
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