I suck at Christmas trees

So I’m back in the US of A for Christmas and based on a sample size of two (my parents), I can report that the political mood here is bleak. My mom’s dog of many years died a week or two ago and one of the pressing post-mortem issues is what to do with the now faintly embarrassing “Obama” dog leash. Two years ago this was the shizznet. Today, like the word shizznet, it pretty much just annoys people.

When you only come home occasionally, you notice strange things. Tonight I noticed that mom’s new oven, part of her recent kitchen renovations, displays not just the time, but also the day and date. Today, the oven announces, is Tuesday, December 21st, 2010. Why the hell does an oven need to know the date? It’s not like you’re going to put a turkey in and then program the thing to start it three weeks hence, right before you get back from London. I mean, you could, but no matter how you dress that turkey, it’s coming out stew.

Still, it’s always nice to be back for Christmas. But now that we have a child it’s a much more fraught exercise. There’s nothing wrong with the child himself. He’s handsome, charming and funny — at least, inasmuch as any three year old can be. But he is also, like any three year old, the Amazing Human Vector, capable of introducing disease into any population anywhere. If we dropped him out of a B-2 over Afghanistan, our problems there would be over. Indiscriminate use of biological weapons is technically a violation of the Geneva Conventions, but that kind of thing doesn’t seem to bother us so much any more, so the US Air Force can contact me care of this blog if they’re interested in picking him up for, oh, let’s say 200 million bucks. It seems like a lot for a small boy, but is totally reasonable when you consider the strategic impact and the $2.2 billion sticker on the B2.

Anyway, speaking of coming out stew, last year the Human Vector gave my entire family some kind of awful stomach illness that destroyed Christmas as thoroughly as if I’d filled the stockings with an emulsion of dogshit and gasoline and set them alight, presents and all. On one particularly bleak night Imagethief read all of Nathaniel Philbrick’s “Mayflower” in the bathroom, and that is not a svelte read. So we were pretty sure that by comparison this Christmas would be candy canes and cinnamon pixie-farts.

With cinnamon pixie-farts in mind, we went over to the little-league field where the Sea Scouts run their Christmas tree lot. My mom’s current tenant had actually left an artificial Christmas tree, but I think artificial Christmas trees are like fat-free ice cream: unnatural simulacra of things that should be by nature joyous and indulgent. If you described a Christmas tree to a police sketch artist from Mars, you might get something that looked like this artificial tree.

The Sea Scouts were in high spirits, busy dragging one of the volunteer clerks through the ring-like device they use to “net” Christmas trees so they are more compact for driving home. “It’s a boy!” yelled one, capturing in a nutshell what the scene was spookily reminiscent of. But it’s Christmas, so you have to celebrate a virgin birth, even if it’s the simulated virgin birth of an eighteen year old man being passed through a hoop of disposable red-and white netting. While they were cutting him out of the net we found a suitable tree: a six foot noble fir for $51. “Would you like the stand with that?” asked our clerk, who had not been run through the netting machine and was therefore still able to serve us.

All the Sea Scouts trees come already mounted on broad stands made of green rebar and plastic buckets. The stands cost an extra twenty bucks, but make the tree “ready to trim”, as it were. My mom already has a Christmas tree stand that dates approximately from the Lyndon Johnson administration (really), but which has always been serviceable if a bit fiddly. It seemed excessive to me to pay an extra twenty bucks for a big hunk of rebar that would just get heaved into the recycling along with the tree two weeks hence, so I declined.

Dumbest mistake ever.

Here’s a bit of straightforward advice: get the stand. Just swallow the environmental consequences and the measly two bills and get the goddamned included stand. The tree will come in the front door and be ready for trimming and presents. No hassle. And no back problems.

Ah, the back problems. Part of Imagethief’s genetic inheritance, along with a big schnozz, sweet tooth and tendency to wordy rants, is a gimpy back passed down from my father and exacerbated by years of sloppy gym technique and poor work posture. I am, it must be confessed, a sloucher. This has been my year of back problems. At 43, I should probably be grateful. My father blew his back out like a discount whitewall when he was ten years younger than I am now, and I’ve never found myself laid out on a living room floor for three days like he was. But I did have several spells of pain and stiffness culminating in a stinging pinched nerve that popped up a month ago after an ill-advised encounter with a leg-press machine (never again) and a weekend of vigorous walking, of all things. This made it impossible to run for two weeks.

I like to run. With my eye on taking advantage of the pristine Bay Area air for some running (while I write this in fragrant Palo Alto, Beijing’s air is once again “hazardous”), I spent the last month carrying myself like an octogenarian grandmother in a Venetian glass factory. I bent from the knees to pick up lint. I even managed to preserve my back while handling my son, who is probably the single biggest factor in its recent deterioration. Three year olds, unlike dumbbells, are prone to suddenly squirm and throw you off balance in ways that can cause discs to rocket out of your spine like ninja throwing stars. They think this is funny and they learn interesting new words when it happens.

I was rewarded for my care with a pain free back and more or less full range of motion. I even managed to get our two 23 kilo suitcases into PEK out of SFO without re-injuring myself, a feat roughly on par with creating cold fusion using two glasses of flat Dr. Pepper, some kidney beans and a soiled fork.

But then I had to set up the Christmas tree.

When you think about it, a Christmas tree is a really ungainly thing. It’s heavy, asymmetrical and the best handholds are buried deep inside, especially when you pay extra for a lush noble fir instead of some threadbare, piece-of-crap douglas fir. I lugged the thing awkwardly from the garage to the living room, only to find that the trunk was too short to fit into the LBJ retro-stand. This meant laying the tree down, going into the garage to dig the hacksaw out from behind the stack of plastic tubs in which my mom’s tenant is apparently storing his collection of lead ingots and anvils, and then getting on my hands and knees to saw the bottom ring of branches off of the tree so it would fit in the stand. Then a little more time on my hands and knees tightening the little collar bolts that hold the tree upright.

When I was done with this, the tree stood proudly erect but I looked like the hunchback of Notre Dame after a night of rejection and a vicious beating by dockworkers drunk on mezcal shooters. An ill-advised attempt to take an afternoon run lasted exactly one half a block before I had to stop because every step felt like I was driving lemon-zest tent pegs into my hips. With fitness clearly out of the picture, I’ve pretty much been confined to an armchair and living on a diet of chocolate and ibuprofen ever since. I really, really wish I’d just paid the twenty bucks and got the tree with its included stand.

But the good news is that it’s Christmas and my son, for all his proven lethality, was old enough to enjoy helping with the trimming of the tree and appears to have not imported some terrifying Chinese nursery school pathogen this year. Tomorrow my brothers arrive and the whole family will be together for the first time since last Christmas. In the face of so much good cheer, pissing and moaning about not having a working spine just seems like so much crabbiness. And we won’t be having any of that, will we?

A merry Christmas to all Imagethief readers.

Merry Christmas from the human vector.

Merry Christmas from the human vector.

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Not enough radiation in your skull and other problems with retail

Modern Beijing, as distinct from the leafy, 1960s loufang neighborhoods and the hutongs, is an unlovely town at the best of times. No acreage of hanging glass curtain walls can make up for the viscerally alienating nature of the razor-edged, neo-Stalinist SOE office buildings lining the boulevards on the west side of town. The malls and commercial developments of the east side are little better. Wanda Plaza looks like what Albert Speer would have built in Berlin if the Third Reich had lasted into the age of shopping malls. And there are plenty worse than that.

My own neighborhood is no great prize. It abuts one of those monster intersections on greater Chang’an Avenue that are like urban planning fever dreams – a vast and lethal plane of asphalt ruled by a squawking tribe of crossing-guards that lives in the permanent shadow of a monster overpass, like Brothers Grimm trolls with orange vests. At rush hour the whole thing seizes into gridlock, offering a pretty good preview of what the traffic in Hell will be like. The Guohua power plant’s 500 foot visible-from-space smokestack looms over everything. One of my favorite mental games is looking up at it from different spots in the neighborhood and trying to work out whether it would land on me if it tipped over in my direction. The answer usually is yes.  And people think high school trigonometry is useless.

Two factors redeem the neighborhood. First, it is within walking distance of the congenial Tuanjiehu, Hujialou and Yanjingli neighborhoods, and the Tonghui canal, which isn’t exactly scenic but is useful for running. Second, it’s convenient, with a subway station, easy access to the Third and Fourth Rings (important for my commute), and a dynamite selection of amenities.

There is naturally some ebb and flow in those amenities. In early 2008, when Mrs. Imagethief and I returned from a year in Shanghai, we moved into China Central Place Apartments. Soon thereafter workers started converting the previously vacant commercial building in front of  the apartments into an Italian delicatessen and restaurant complex. Having then recently spent a week immersed in the culinary delights of Tuscany, this seemed like a fantastic thing. Exotic sausages and cheeses on our doorstep! Score!

The reality was rather less inspiring. The Piazza Italia turned out to be three floors of mediocrity: A middlebrow Italian supermarket attached to a cafeteria and an unremarkable restaurant. The curse of the Piazza Italia was demonstrated by its deli. With all the treasures of Italy to choose from, it stuck resolutely to Italian food cliches. I like Parma ham and Parmesan cheese as much as the next guy, but trust me when I say there is much more to Italian deli. For me, the Piazza’s high point came the day Mrs. Imagethief, Zachary and I ate lunch at the cafeteria and found ourselves dining at the table next to Italian prime minister Silvio Berlusconi. Say what you will about the Italians, they’re not hung up about who’s in the restaurant with their leader.

It was thus moderately disappointing but not in the least surprising when the Piazza rolled over and died. I expressed my grief by rummaging through the wine area and buying several bottles of nice Brunello at knockdown prices. Merchants at Sanyuanli market did a roaring trade in surplus Parmesan for several months thereafter. And Mrs. Imagethief and I started wondering what business might occupy the three newly vacated floors of retail space with an eye watering rent bill.

I was hoping for a three-floor Jenny Lou, which will tell you how realistic I am. Our neighborhood lost its Jenny Lou three or four years ago, which is a shame because none of the other local shopping options is much good for imports. The BHG Marketplace in the basement of the Shin Kong Place ultramall has pretensions, but mostly it just charges otherworldly prices for produce available for one quarter the price 300 meters away. But, hey, you can get Japanese Cokes for 12rmb.

In that way, BHG Marketplace is representative of Shin Kong as a whole: glossy, but mostly useless. Take out the Din Tai Feng, the food court and the coffee places, and rest is a waste of space. But maybe that’s just me. I am a man of plain tastes and there are only so many Bvlgari trinkets that I need. And, as I discovered when I tried to buy a jacket a couple of years ago, nothing in the department store fits me. I’m much better off at the Jimmy and Tommy Foreign Trade Club in Sunshine 100. So I guess I have no business assaulting the Piazza Italia for being “middlebrow.”

After it lay fallow for a few months, work finally began on the abandoned Piazza. We asked the security guards what was being put in, but nobody seemed to know. “A car showroom,” said one. The first sign of trouble came when workers erected an enormous, welded hoarding around the building, concealing it from sight. Concealed buildings in China seldom lead to anything good. A second sign came when the hoarding on one part of the building indicated that it was being subdivided into a cluster of luxury watch boutiques. Finally, the took down the hoardings from the other part and revealed…a three story Burberry boutique.

If you had asked me to make a list of things that they could have put in the abandoned Piazza that would have been of the least use to me, it would have read like this:

  1. A minefield.
  2. A malarial swamp.
  3. A smelting works.
  4. A Burberry boutique.

The black, plasticky facade of the Burberry boutique would have been bad enough on its own, but it gained that extra measure of vulgarity thanks to that defining architectural cliche of modern Beijing (after the hanging glass curtain wall), the colossal video screen. In fact, it being a corner lot, one video screen wasn’t enough. There are two house-sized video screens from which endless loops of prancing Eurotrash in plaid trenchcoats can be beamed to the entire neighborhood.

Our neighborhood was already blessed with an abundance of kinetic distractions, including the semi-animated front of the over-lit Shin Kong mall itself and the usual assortment of kaleidoscopic neon signage and red LED crawls in office windows. But if there is one thing I’ve learned over my years in Beijing, it is that there is no neighborhood so tacky that it can’t be debased just that little bit more.

It’s hard to transmit the effect of these screens unless you stand in front of them. They’re so bright they can etch your shadow into the sidewalk like atomic explosions. When people stand in front of these things you can see their skeletons and surgical implants. They literally cast a glow over the entire area. The first time Burberry started them up I thought it was large-scale welding works reflecting off of the neighboring buildings. At least my apartment gets only what reflects off of the side of Shin Kong. God help the poor souls living on the east side of Blue Castle who will now be bathed in a nonstop glow of high-energy Burberon particles. They’ll have to install lead-lined curtains or eventually the poor souls will all go thoroughly insane and have to be exiled to some remote corner of Hainan where they can wile away their miserable last days fruitlessly banging damp coconuts together in a wretched attempt to rediscover the technology of fire and cook their meager strands of monkey meat.

Admittedly, a worst-case scenario, but when you see these screens you’ll know what I’m talking about. If this was Ginza, fine, but this is a partially residential neighborhood. A MyGym looks out over that intersection. Think of the little children!

I presume they’ll take a cue from the Shin Kong mothership and shut down the illumination at 10:30, but Beijing’s winter sunset comes at about 4:30 PM, which is a lot of time to be exposed to a nonstop loop of fluorescent luxury propaganda. And during the testing phase, all bets are off. A few nights ago I woke up at 2AM and the damned things were on, casting a ghostly flicker across my living room walls.

I should not be surprised. Our descent into neighborhood tackiness began earlier this year when the property office made the catastrophic decision to line the clubhouse in the middle of our courtyard with animated, green strip lights. This not only made it completely impossible to sit at the outside tables at the coffee shops in the courtyard, but it cast the entire courtyard in a color drawn straight from Pantone’s “Radioactive Monster Puke” palette. Giant video screens were a logical next step. Face the courtyard. Face the street. Face the vast power station. You’re pretty much damned in any direction.

I guess I should count my blessings. Burberry may have colossal video screens, but at least they didn’t stoop to that other well-worn tactic of Beijing retail marketing: a pair of blown speakers outside the front door blasting distorted Mandarin-pop at a volume that can kill small dogs and knock the magpies out of trees two neighborhoods away.

But they haven’t opened the watch boutiques yet, so that could still be coming.

Only much, much bigger.

Only much, much bigger.

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Seoul and the fermented stingray of perdition

I’ll say this for Korea: Recently I’ve had reason to evaluate, and at a national level they have by far the nicest, softest bathroom paper towels I have encountered. Fluffy, soft and absorbent, neither the splinter-bearing roughage nor the instantly-disintegrating tissue we usually get in China. I suppose this is a sign of development. Or tender skin. Or who knows what, but you take the small comforts as you can when you’re traveling.

After fifteen years in Asia it was my first-ever trip to Korea this week. This doesn’t count numerous stopovers at the old Kimpo Airport on the way from Singapore to the US back in the mid nineties. These flights always connected through just after all the snack shops at Kimpo closed, which is to say at about 4:30PM. Kimpo was not an advertisement for visiting Korea. It was kind of like the abandoned parts of the future city in “Logan’s Run” except with fewer homicidal children and a slightly worse selection of food. I also once got trapped in Seoul overnight and got bussed into a hotel, but pride, and the fact that I never saw much more than the inside of the bus and the hotel room, keeps me from listing that as a “visit.”

Eventually I switched from Singapore Airlines to EVA, which meant my transits switched to the more modern but (at least then) equally amenity-poor Chiang Kai Shek International in Taipei. CKS is now called Taoyuan airport, which is just as well unless the heirs of the Generalissimo wish for the chief impression of him to be that he endorsed the sale of only tea leaves and museum-piece replicas.

In the years since my Seoul transit stopvers Kimpo has been relegated to the domestic airport and Korea has opened the glittering Incheon International Airport. Incheon is fine as airports go, well appointed with snacks and coffee. It’s only disadvantage is that it’s actually in China. Or at least that’s what the drive from downtown feels like. It’s not one of those urban airports that you stroll right out of and into downtown wherever (like, say, the old Kai Tak). If you stroll out of Incheon, you’d better have a tent and a rifle to hunt with. Although I’m not sure what there is to hunt in the Han river delta. Egrets, maybe. I’ve never had egret, but if egret tastes like what egrets eat, then it probably tastes like frog. This, to my mind, is not an advertisement for egret meat.

I’m preoccupied with weird foods because I arrived in Korea with something of a culinary agenda. I mean, I also had a work agenda, but a man’s got to have priorities. I enjoy Korean food but I’d never had it actually in Korea, so I was looking forward to having the real thing even if that meant spicy egret meat or whatever. I did not, as it turns out, have spicy egret meat, although I had something almost as weird. More on that later.

After getting to the hotel, stowing our stuff and doing a hectic hour’s worth of actual work, my traveling companion David Wolf and I struck out in search of dinner. We were staying at the Grand Intercontinental, which is attached to the Ko-Ex exposition center and glitzy hypermall. I should have known that this meant our chance of finding good Korean food was zero. The first restaurant we encountered upon walking out of the hotel was a TGI Friday’s. A circuit of the mall also yielded an Irish pub, a mass-market pizza place, a couple of Italianoid places, Japanese food, Coldstone-freaking-Creamery, and a range of food-court insults including, yes, a Sbarro. But no Korean restaurant.

So this is the face of globalization. I built a career in Asia so I could have the option of eating at a Sbarro in a mall food court in Seoul. Either the Koreans are desperate to escape their own cuisine, or they’re catering to foreigners and (with some justifcation) have the lowest possible expectations of what we eat. Given the shocking number of coffee shops and Dunkin’ Donuts I saw in Seoul I tend to favor the latter. This is no exaggeration: There is a main street near the Grand Intercontinental that has a Starbucks and a Dunkin’ Donuts on literally every block for a good two kilometers, not even counting outlets of the local and completely ubiquitous Hollys (sic) coffee chain. This from a country that thinks American beef is crime against humanity. Somewhere in the far distance Tom “The World is Flat” Friedman is laughing his ass off.

Finally, near the threshold of surrendering to what I like to call the cheeseburger gravity-well, we found a Korean place. This place satisfied all my cliche, preconceived ideas of Korean cuisine by serving me a dish called “chicken ribs” which, despite the name, was 10 percent chicken (no ribs), 10 percent rice cake, and eighty percent cabbage and chili paste.

Cabbage and chili paste is my image of Korean food, thanks probably to the large amounts of kimchi I have eaten over the years. It’s pretty much the front-to-back of what I thought Korean food was, as though the early Koreans stumbled on this frigid, windswept peninsula where nothing but cabbage and hot chilis grew. Well, and egrets. In the dim recesses of my imagination I pictured some kind of Reese’s Peanut Butter Cup moment where two Korean farmers collided: “You got your cabbage in my chili paste!” “You got your chili paste on my cabbage!” And thus a cuisine was born.

And so I ate a big whack of cabbage and chili paste. And it was good. I happen to like both cabbage and chili paste.

Here I should explain something: I have some kind of learning impairment when it comes to spicy food. I love spicy food and chili of every sort. Unfortunately, it has a pronounced effect on me. How can I best describe this? Perhaps a military metaphor. For me, eating any really spicy dish is two battles. There is the initial assault on the palate and then, about twelve hours later, what might be best described as a brutal rearguard action. I know that this will happen and, as a result, one of the things I try to avoid is eating really spicy things when I travel. But, you know, I was in Korea and what the hell.

What an ass. And I mean that in every conceivable sense of the phrase.

The next morning, after spending an awkward amount of time in the bathroom (the Kindle app on your phone means never being out of reading material) we headed out to the office to spend a day training CJ, our new head of Korea. After a long day in the conference room drilling on messages and scenarios CJ kindly took to us to dinner at a little, family-run restaurant near our office. It was called something like “A ladle full of moonlight”, but the business card is all in Korean so I can’t really verify this.

It was here that I got my real education in Korean food. Sixteen courses worth. Sure, there was cabbage and chili paste, but there was also pickled cabbage without chili paste, raw fish, grilled fish, grilled vegetables and bean cakes, awesome mushrooms, beef wrapped around vegetables, miso soup (a fair amount of Japanese influence at the high end, it seems), and some kind of porridge made from the burnt rice scraped from an iron cooking pot that my wife has now made it her life’s mission to taste.

Most of this food was perfectly straightforward to someone who has been in the region for many years. However there was one dish that earned a place near the top of my list of bizarre stuff I have eaten. This list already included most of the usual Asian roadside organ-meat and insect delicacies and, among other things, black market flying fox served in Singapore of all places. I do not recommend flying fox. I tastes fine but it is extremely fiddly to eat and is likely to be frustrating to anyone who doesn’t have an ancient Roman’s patience for winnowing microscopic morsels of flesh from miniscule carcasses.

The dish that stood out in Seoul was not fiddly at all, and consisted of large chunks of fermented stingray meat that carried a very distinct whiff of ammonia. (At least, I recall that it was stingray, or skate or some other flat elasmobranch.*) Had Wolf and I not been the guest of a Korean I might have thought that the restaurant staff was unloading the old fish on the foreigners. Or in Korea, maybe unloading old fish on people is considered a courtesy. You are our honored guest. Here is a rotten trout. Would you like to marry my daughter? I’m man enough to admit my ignorance about this kind of thing. CJ described the stingray as being “about 20% of the way toward lutefisk”, which, if you know what lutefisk is and unless you have a fetish for both decay and traditional Scandinavian foods, is not really a plus. There is a reason why lutefisk is not among the delicacies offered at Ikea lunch counters.

The way to eat the fermented stingray is to set a sushi-sized hunk on a similarly-sized piece of fatty pork, and then wrap the whole thing in a kimchi leaf and pop the works into your mouth. Doctrinally-speaking, at any rate. The real way to eat this dish is to have three shots of shochu beforehand and then chase the whole thing with beer. Lots of beer. In this sense, it’s kind of like a Korean boilermaker with fermented stingray where you might place a lemon twist or a maraschino cherry in the sequence of a normal cocktail. Thinking about it, three shots of shochu –or arak or baijiu or whatever your local equivalent is– and a beer chaser will get you through most nasty foods.

I had two of the fermented stingray things. The fact that I was willing to go for number two suggests a couple of things: First, like many western idiots, I will go to extreme lengths to prove my manliness to foreign hosts. Second, the stingray was a long way from the nastiest thing I have ever eaten.

Since you asked, the nastiest thing I have ever eaten was balut, or fertilized duck egg, which I had in Ho Chi Minh city (nee Saigon) in 1998 during a night on the town as a guest of the Tiger Beer company. Balut is approximately three orders of magnitude nastier than fermented stingray in all three culinary dimensions: looks, texture and taste. A Googleimage search for balut is only for those of iron constitution. I chased my balut with a lot of beer which, under the circumstances, was not a hard thing to do. So everything in perspective.

The next morning I paid for my sins. We were taking a taxi from the Grand Intercontinental to the Shilla Hotel, where our product launch was being held. This meant crossing one of the congested bridges over the Han river during rush hour. As we were crawling along, my entire descending colon suddenly filled up with what felt like a combination of magma and caltrops.  ”Urgent” is completely inadequate word to describe how it felt. If you were to use a rusty needle to tattoo the word “URGENT” across your forehead in flaming capital letters and then rub a mix of soot and Rebel Yell bourbon into the raw, bleeding skin you might come close.

If there is a feeling worse than sitting in a traffic jam on a bridge in an unfamiliar city an unknown distance from your destination with a rectum full of molten sulfur and the previous day’s fermented stingray remains, I have yet to encounter it, and I’ve had two surgeries, a major car accident and extensive dental work (not all at once). Uncertainty in this situation creates a surprising amount of anxiety. My heart was literally pounding and adrenaline was pumping through my pores. This makes sense, since I’m sure if I’d let go in the taxi, wet breeches or no I’d have had to run like Jim Brown to escape a mighty beating at the hands of the driver. I’m pretty sure I speak for everyone when I say that an enraged Korean taxi driver with a tire iron chasing a balding PR man with soiled trousers across a bridge in downtown Seoul rush hour traffic is a sight much of the world would actually like to see, but I don’t wish to be the person to indulge the world’s prurient fascinations. Except in writing.

To spare you the details, I made it. Once we cleared the bridge I was going to tell the driver to pleasefortheloveofgodstopatthefirstavailablelocation! but the traffic eased up almost immediately and it was only another five minutes to the hotel. I guess the thought of being arrested for public easing on the side of a Seoul bridge on my way to a press conference gave me just enough fortitude to tough it out.

Anyway, it was in most ways a good trip and I was happy to finally make it to Korea. There is no greater moral to this story other than the obvious: Be a little cautious about the stingray and try to stay away from morning transit after spicy dinners. These rules evolve for a reason, and one forgets them at his peril.

*Former marine biologist alert.

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And you thought the milk business was so wholesome…

The milk business in China just can’t seem to stay out of trouble.

A couple of months ago baby formula maker Synutra found itself the victim of allegationsthat its product was linked to early puberty in girls. Its shares ate a big one on the NASDAQ and the company spent much time defending itself furiously. So furiously, in fact, that I was moved to ding them on Twitter for a CEO quote blaming the situation on “certain parties in the media.” Don’t blame the media was the gist of my message.

As true as I still think that is in general, Synutra’s CEO may have had a point. Chinese media reported yesterday (and the China Daily relayed in English today) that executives from giant dairy company Mengniu and one of their PR firms, BossePR, have been detained on suspicion of stoking rumors against both Synutra and Mengniu’s chief rival, Yili. Mengniu is denying the allegations.

Who knows what really happened. As one analyst points out in the China Daily story, baby formula isn’t really a huge part of Mengniu’s business, so why go after Synutra? This is probably true at the board level. I find it hard to believe that the senior management of Mengniu were sitting around the conference table and came up with a plan to slander Synutra. It’s just a touch too Snidely Whiplash for me.

On the other hand, while the baby formula business may only be a small part of Mengniu’s business, I’m sure it’s damned important to whomever manages it at Mengniu (and is, presumably, judged on its success). There are two reasons why the allegations are at least plausible. First, as anyone living here knows, despite its brand images of purity and healthy, angelic children, the milk business in China is capable of complete sordidness. One need only read up on the now legendary melamine scandals of 2008 to be reminded of that. And there is more where that came from. In our family all the milk comes from one of the expensive organic farms near Beijing. It costs about triple what regular local milk costs, but when it’s your kid you err on the side of less melamine if you have the means. The milk industry in China is like the finance industry in the US now: Trust is so damaged that people are primed to believe the worst of just about any company, and it’s not hard to get the rumors flying.

The second factor is that using PR agencies and Internet firms to run sock-puppet campaigns attacking rivals is a time-honored tactic here. (BusinessWeek has written a bit about this here, although this story lumps some companies I respect together with some I don’t.) I’ve run into it in both the car and consumer electronics industries. It’s not always incendiary child health stuff like the Synutra allegations. Sometimes it’s just garden-variety griping about products. Even that can be extremely difficult to defend against. On the Internet, criticism is forever and anonymous rumors or allegations can take on a life of their own, at warp speed if they’re salacious or involve the health of children. And it’s generally pretty cheap to do, so the temptation to stoop to such tactics can be powerful, especially in a competitive consumer business.

I’m a fan of transparency online. When I was on the agency side my advice to clients was straightforward: Don’t astroturf, don’t sock puppet. The long-term benefits are small and the risks to reputation are high (as may be the legal risks). I expect that most international agencies would give similar advice and that most PR managers, especially at international firms operating in China, would agree. At least to your face.

Nevertheless, when push comes to shove, it seems some companies still take the easy path, and many agencies will do what they need to do to keep a client happy. Also, many large companies use a range of international and local agencies, often reporting to different managers facing different pressures and having different points of view about what constitutes ethical PR. A company without a clear policy or tight management of such things may find that not every department is equally scrupulous in its approach. I wonder if that’s what happened to Mengniu.

Note:

After this post was published I also appeared on Blue Ocean Network’s “Chinalogue” program along with Alistair Nicholas of AC Capital Consulting [Note – now of Weber Shandwick – WM] to discuss…PR slime! By which the producers of the show meant the recent Mengniu vs. Yili vs. Synutra PR sockpuppet slagfest. The heavy-breathing title of the segment aside, most of the show was a fairly sober discussion of PR ethics in general. The video is here.

See also:

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Alibaba’s Alizila is PR. Be proud!

I just read a post from Forbes’ Hana Alberts on Alizila, a homegrown company news site for the Alibaba Group. Alibaba has hired an experienced journalist, Time Magazine veteran Jim Erickson, to develop the articles for the site:

Erickson isn’t “selling out” in the traditional sense of the word, that is, he’s not morphing into a press release writer or a corporate communications executive. He will instead remain a reporter — just one who’s getting a paycheck from the only company on his beat. Call him a corporate journalist.

Erickson, who co-wrote a biography of Bill Gates, is the managing editor of the site — and, at the moment, its only writer. Alibaba, which believes this initiative is the first of its kind, say it’s not a marketing tool but rather a “quasi-independent news outlet.”

“All my life I’ve known journalists who have gone over to what we call ‘the dark side,’” Erickson says. After 25 years in journalism and a brutal layoff, he felt Alibaba offered him a middle ground: “I could still be a journalist, but I wouldn’t be subject to the same constant financial pressures.”

I’ll give this to Alibaba Group: I think they’re one of the few Chinese firms that gets international PR. Granted Alibaba is not cut from the same cultural cloth as the big SOEs and red-chip firms, but even controlling for that they’ve done a good job telling their story.

Although it still feels like a work-in-progress (and is labeled “beta”), Alizila is a good idea. This is the digital age, and as mainstream media are stretched ever more thinly companies need to get better at telling their own stories directly to the audiences that matter to them.

But I wonder about two things. First is the effort taken to stress that Mr. Erickson remains a journalist and not a PR person. As a PR person, when I look at this site I see PR: A house platform for telling stories about the company and making the company more visible.

In the end, can you be a journalist in the sense most of us understand it and report impartially on a daily basis on the company cutting your paycheck? What will happen when there’s a real crisis or serious problem that demands coverage or investigation? What will happen the first time someone in an executive suite wants to kill or amend one of Mr. Erickson’s stories?

Some of the stories on Alizila do delve into Alibaba’s challenges, but none of them is what I would call confrontational. Ms. Alberts quotes Mr. Erickson remarking on an Alizila article he wrote on Alibaba’s efforts to tackle counterfeits on the site, saying, “I’m certainly not going for the jugular, but if you’re in PR it goes against every instinct in your body, because you are drawing attention to the fact that there are fakes on the website.”

I’m in PR, and as an outside observer it doesn’t go against every instinct in my body. The availability of pirate goods on Alibaba isn’t a secret that’s being suddenly revealed. Personally, I’d see a post on steps the company is taking to control a known problem, even one that embeds some criticisms or discusses past problems, as generally positive. If that story had been on a third-party news site, I’d grade it as positive with regards to Alibaba because of the emphasis on the company’s actions to resolve the problems and the positioning of the piracy problem as a widespread issue afflicting the entire industry (a classic PR technique, “broadening”). If it had been a story earned through PR, it’d be good PR.

The second question is why jump through hoops to make this look like a news site rather than harnessing Mr. Erickson’s talent and experience as a straightforward company blogger? He could cover the same topics, dig into general industry news, use a more engaging voice, and probably achieve similar visibility results for the company, without having to maintain what to me seems like an unsustainable air of impartiality. He could be an advocate in the best possible way.

Perhaps it has to do with how the audience they’re trying to reach will perceive a blog as against something that looks like a news site (although they’re also active on several conspicuously American social media networks). Or perhaps it’s simply the approach that everyone is comfortable with. There is a blog on Alizila, but although the posts seem shorter than the “news” articles, the voice is similar.

Ultimately, Alizila is PR. There’s nothing wrong with that. They should embrace it and be proud. Get past the “dark side” stuff. Good, honest communication and good storytelling are both part of good PR. And there is certainly a role for journalistic skills in good PR, nutting out the stories and telling them well (which is why our industry is full of ex-journalists, although Imagethief is not among them). But trying to distance such efforts from PR strikes me as disservice to PR and journalism alike.

With all that in mind, I think Alizila is interesting, especially coming from a Chinese company. I’m curious to see where they take it and if they launch a Chinese version.

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Absolutely the last post on nasty furniture…

…at least until I move again, I suppose.

Imagethief is pleased to report that he has found  a suitable apartment all of 100 meters away from his current apartment in China Central Place. Among this apartment’s distinguishing characteristics are its simple and unadorned light fixtures, the willingness of the landlady to remove whatever furniture we didn’t need (a lot), and the relative tastefulness of the furniture that remains. And the price was decent, for what that’s worth.

As part of the move I am abandoning my old desk, a 200RMB piece of Ikea crap that has been with me for a few years and that is so flimsy that my monitor bounces when I type. This is not one of those colorful exaggerations for which I am justly renowned. It is literally true. The desk now has a pronounced sag in the middle, and I figured it was worth replacing with something more solid before it either delaminates into toxic splinters or dumps my 24″ monitor onto the floor in a shower of sparks and shattered LCD panel. Or both, I suppose.

On Sunday Mrs. Imagethief, Zachary and I went down to the Macalline Red Star Furniture Mall on the southeast fourth ring road, not too far from where we live. You may know this mall, which is coincidentally next door to the Macalline Red Star Building Materials Mall and a Decathlon, thus covering all your home furnishing, renovation and fitness needs in one fell, commercial swoop. We had never been there before, and simply thought it was worth seeing something new, rather than either retreating to Ikea or my old standby, the Classic Furniture City mall near Panjiayuan.

I have tried to foreswear Ikea for several years, but like a junkie who pawns his sister’s DVD player to buy a dime rock I keep on sliding back for a cheap furniture fix despite my earnest vows to stay clean. This leaves me feeling filthy and awash with regrets as I invariably end up hating whatever I buy, whether it’s the balsa-wood table that picks up dings when you look at it wrong, the shelves that wobble when the cat sneezes on the far side of the apartment, or the sofa that loses another support strap with a huge TWANG!every other time I sit down on it (really). So I swear off again, but a year passes and there I am checking out yet another “Knasti” bookshelf, the primary value of which is that it comes from a company that apparently provides meaningful employment as product name developers for Sweden’s dwindling population of consonant-happy illiterates. So I feel socially virtuous but poorly furnished and extremely generic.

In the last couple of years my standard dodge has been to go to the Classical Furniture City on the east third ring, near the Panjiayuan flea market and repro propaganda extravaganza. This is one of dozens of malls and neighborhoods (including the entire village of Gaobeidian) that offer reproduction Chinese antique furniture at knock-down prices, and it’s magic for bookshelves, TV cabinets and such, especially if you need small customizations like holes for hard-drive cables. On the other hand, it’s really nothing more than Ikea for Sinofied expats, and if you prowl my friends’ houses you can pretty much see that we all use the same approach and all buy the same rosewood tables and camphor chests. We’ve simply traded Scandinavia for Shenzhen in one episode of culturally semi-appropriate mass unoriginality. But at least it ain’t Ikea and by god, we feel Chinese. Just don’t let your kids lick the furniture, because who knows what’s in that lacquer.

Anyway, the point is that in an attempt to break out of this two-fold rut we went to the Macalline Red Star Furniture mall, mostly because it looked big, and anyplace that big must have something worth looking at. This is a classic example of false logic, like my old college rationalization: Beer is good, therefore more beer must be better. That bit of logic worked right up until it failed spectacularly, with a juvenile Imagethief closely scrutinizing the accumulated plaques on the inside of his dormitory bathroom’s toilet bowls. Surprisingly colorful, if you must know, but harder to see after the third round of violent retching leaves your eyes permanently crossed.

Speaking of violent retching, that’s what I felt like doing Sunday when, upon entering the mall, I realized that this is where all the landlords of all the ghastly apartments I have seen go to buy their preposterous, eye-boiling furniture. This is the place. The Mecca of repulsive, radioactive, filigreed furniture. The Source. The mother lode. As my father observed one day upon watching me sweep the cat litter off my floor for the third time in an hour, when I die and go to hell my job will be to sweep up the cat litter. What he didn’t point out, but which is almost certainly also true, is that my hell will be furnished from this mall.

Imagethief firmly believes that the best way to reduce one’s pain is to share it. Therefore I want to share with you, my faithful (and dwindling) readers, some of the most luminous examples of apalling furniture ever conceived by the mind of man. Should you decide to buy an apartment and furnish it in accordance with the Chinese nouveau-riche-低素质 school of interior design, you’ll know right where to go (you’ll also need to buy a Porsche Cayenne — more on that later). I’m sorry the pictures are a bit blurry. They were taken with a phone somewhat surreptitiously as I didn’t want to be beaten by the furniture ladies. Day after day standing around that stuff must lead to some kind of violent psychosis.  And trust me: More detail would not necessarily improve the experience.

Allow Imagethief to escort you on a tour:

Louisiana Bordello Moderne

louisiana bordello

What could be a better way to put that spare square-footage to work than renting out girls by the hour? In a country with no property tax that’s like printing money. All that’s missing is some furniture appropriate for displaying your collection of emaciated meth-heads in lingerie. That’s where this collection fits in. Because nothing preserves the illusion of virginal innocence like white lacquer, gold trim and purple lace. Just remember to keep the customers off of the couch. The dry cleaning bills are murder.

Charles Taylor’s Mango Lounge

Charles Taylor

Had a hard day sawing off people’s hands? You’re going to want to put your feet up for some well deserved rest and recreation. This understated set, with its gold-tasseled crimson and zebra pillows, says, “I may decide life and death in this town, but I still know how to relax in style.” Leather arm rests and muted upholstery resist bloodstains and match the seats in your open-top Hummer limo. When you’re done reviewing the latest catalog of small arms from Vyatsky Polyany’s 2010 line (it makes a great coffee table book for that coffee table), you can have the drugged, underage concubines of your choice dumped onto the tasteful king-size bed in the background. The mangoes are wax, so they’re not good for eating, but they’re superb for hurling at the heads of cowering underlings.

You’re Not Important Enough to Suck My Toes

suck my toes

Want something a little more intimate than the Mango Lounge? For the psychotic despot who might fly into a vicious rage at any moment we offer this set. It includes both a throne fit enough to stroke even the most volatile and insecure delusions of godhood and lethal candlesticks for when you suddenly feel the need to beat one or more of your supplicants to death in order to cow the others into submission. This seat is recommended for the fey and serpentine living god who oozes honey but turns dangerous on a whim rather than angry,  broad-shouldered Norse warrior types better suited by rough-hewn wood and leather. Also good for lonely people who think they live in Anne Rice novels.

The Chandelier of Damocles

chandelier of damocles

Hosting a dinner party of the damned? You’ll set a properly infernal mood with this elegant dining set in blood-red leather, complemented by a one-of-a-kind chandelier that audaciously combines equally blood-red globes with white leopard-spot lamp shades. Is it hell or Kisangani? We’re not sure, but turn on the lights and watch pure-hearted guests and small animals recoil in terror. Then serve the roast.

Purple Rain

purple rain

So you finally showed those uppity punks Morris Day and the Time who’s funkiest in Minneapolis and you’re looking for someplace to throw down with the girls from Vanity 6. This tasteful set is fit for even the purplest, if not necessarily for anyone else. Sure, it’s not technically paisley, but with lacy, black filigree and bathed in the tasteful light of a mauve chandelier, who’s going to notice? Accessorize with a marble coffee table and assorted cocaine goblets and get ready to party like it’s 1999. Rear wall mirrors not included.

And Here Is Where You’ll Live

chariots of the gods

Once you’ve picked out the furniture of your dreams you’re going to need to a crib to put it in. Imagethief recommends Beijing’s Park Royale apartments in the up and coming Shuangjing neighborhood. I have no idea what they look like inside, but with a forecourt statue of a winged goddess in a chariot being pulled by eight raging stallions, all rendered in gold, it seems like one of the few places likely to be able to withstand your taste in furniture.

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Hey, baby, come up and see my tiger bedspread

Our ongoing exploration of the bizarre furnishings of Beijing apartments has entered what appears to be the “oriental love nest” phase. Surely we must be getting close to the end. Today my eye-sockets were cauterized by this:

bedspread

As you’d expect along with a tiger bedspread, this apartment also came with a toddler-friendly free-standing glass cabinet full of top-notch imported liquor:

liquor

I’m not sure if the liquor was included in the rent. Maybe they would have checked it off when moved out, like a mini-bar. Still, you have to admire the innovative rethink of the old, American “fresh-baked cookies” gambit. Combine a tiger bedspread, glass master-bathroom and liquor supply and you’re damn close to the apartment of China Bounder’s dreams (apropos of this week’s Sinica podcast on the evolution of the China blogging scene). Actually, it was in many ways a very nice apartment. But there’s always that question of the accessories.

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The last king of Guanhu

Continuing my exploration of the zaniest fixtures and furnishings in China, this weekend I looked at a lovely apartment in Greenlake Place (Guanhu) that was thoroughly trashed by this living room set:

guanhu

When I finally get around to overthrowing that small, African nation like I’ve been planning, this is the furniture I’ll want in my throne room (although perhaps re-upholstered in leopard or zebra skin). Until then, a bit too grand for my entirely modest ass. Oh, and whether I’m god-king of Botswana or not, that telephone will have to go.

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Journey to the planet of the electro-squids

It’s time to move.

We’ve been in the same place for nearly three years. It’s been good, but Mrs. Imagethief’s business is growing, I’m spending some of my time working at home, and let’s not even get into the whole child-number-two discussion. The upshot is that we need a bigger place.

I hate almost everything about moving. It’s disruptive. It’s a pain in the ass. It’s expensive (although less so in China than elsewhere). There is the great mystery as to whether you’re trading your current decent landlord (I’ve been lucky) for Empress Wu. There’s the great computational axis of price vs. commute vs. school vs. amenities vs. could our ayi get here? The only good things about moving are being able to slough off a layer of useless house-cruft — all that stuff at the backs of closets– and the feeling you get when you finally have the new place set up the way you want, before the cats have salted everything in summer cat hair and little, scattered pills of cat litter. I have many miles to go before I have my feet up on that particular ottoman of satisfaction.

Until then, I must endure the great drudgery of plodding through empty apartments. The other day I had to reel in an agent who was about to take us to look at some places renting for RMB40,000 a month. Hold on there, tiger. I know you’re paid based on the rent, but if I could afford that kind of ticket my personal flunky would be taking the first look. Not me. Our budget is decent, but we’re still squarely in the making-some-compromises bracket. It says something about China that our current leading-candidate apartment had an unflushed toilet full of shit and yet our conclusion was still, say, not bad. In the US realtors tell you set out fresh cookies when people are coming to look at the apartment. In China you get a bog full of crap. But you also get new floor boards, so take the bad with the good, I guess.

I don’t want to complain at length about all the miseries of hunting for an apartment in China. Well, strictly speaking, that’s not true. I do in fact want to complain about them and I have done so at length. But I also want to focus on just one thing that gets up my nose every time I tour apartments in China. It is not, despite what you might think, piles of human waste. It is the light fixtures.

To gather all my complex feelings about this into just three words, what the f***?

It’s true, many Chinese apartments have appalling furniture. My solution to that has been to buy my own furniture and look for unfurnished or partly-furnished places. I’m completely willing to have redundant crap dragged out of the apartment as a condition of rental. That couch that I wouldn’t sit on without wrapping my ass in saran-wrap and sunscreen? Adios, muchacho. But lights are built in. There is wiring, and screws and god knows what. And if I unplug this wire, this being China and all, there is a chance, however small, that all the stop-lights in the neighborhood will turn green at once or the neon sign on the restaurant across the road will spell out a dirty word and my visa will be canceled for gross disturbance of public order.

None of which would matter if the light fixtures weren’t so consistently awful. I’m not talking some rarefied, well that’s a bit unsightly thing. I’m talking full-on psychotic awful, like having Damien Hirsch Hirst* as your interior decorator and coming home to find pickled sharks lined with halogen bulbs hanging from your ceiling at face level. I’m talking 1970s Disco Inferno throwback nasty that makes me think of lime green shag carpets and Ford Econoline vans with bubble windows and airbrushed paintings of topless space-vixens deflecting lightning bolts with Gibson “Flying V” electric guitars. If you’ve ever wanted to see what it would look like if the space-ship from the end of Close Encounters of the Third Kind landed in your living room, I’ve got the apartment for you. If you want to know what it would look like if Louis XVI had escaped the guillotine, sneaked out of France disguised as un ouvrier Chinois (quelle humiliation!) and wound up in a downtown three-bedroom in Beijing on a middle-class Chinese salary, I’ve got the apartment for you.

What is this fascination with chandeliers? Listen: If you’ve got a stately pile in the countryside with forty acres (or, this being China, 240 mu) of grape vines and a grand hall with a thirty-foot ceiling that requires banquet illumination, then fine. Get a chandelier. I’m not saying it’s a good decision, but it’s at least technically defensible on some kind of inbred, blue-blood clause. But if you’ve just bought an urban pre-fab concrete box with eight-foot ceilings, a three-foot chandelier is simply not going to work unless you’re renting your apartment to Wee Man from the “Jackass” movies. Sooner or later, someone is winding up in the hospital having bits of Swarovski shrapnel irrigated out of their eyes. Plus, if you are renting your apartment to Wee Man, a stack of turds in the hall bathroom is likely to be the least of your problems when he moves out. Make sure you get the deposit in cash.

Lights, dude. How hard can it be? It’s the illumination that counts, not the number of fronds on the fixture or getting it exactly the same shade of pink as Aphrodite’s hemorrhoids. A big factor in choosing our current apartment was that it had naked bulbs in the ceiling. All we had to do was hang shades on them. Less is more. Think minimal and simple. Especially –and I cannot stress this enough– if you want to rent to foreigners. We’re weak. Our eyes bleed if we see too much brass filigree at any one time. Easy test: if your light fixtures make my son either giggle or cry, I’m not renting your apartment, even if the fridge is colossal and the toilets just came out of an autoclave and the bathrooms smell like a strawberry muffin factory. It’s that simple. When I stagger home from work late and flick on the living room light, I don’t want my first reaction to be cardiac arrest. I don’t want to feel compelled to place a panicky phone call to SHADO.  I don’t want to crack my head into the goddamn thing when I stumble into the kitchen in the middle of the night for a biscuit. I don’t want to find freaking bats hanging from it.

I don’t, in a word, want this:

electro squid

Now, really, is that too much to ask?

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Imagethief and the lost apartment of Qin Shihuang

Recently Imagethief and family went to Xi’an for a weekend. As everyone does, we went to see the terracotta warriors. That was fine, but the real highlight of the trip was the apartment we stayed in, which was decorated top-to-bottom in replica terracotta warriors and had a working Chinese-style guillotine. But, hey, it also had free Internet, a fridge full of very cheap beer, and was a five minute walk from the downtown ethnic Hui area, which has awesome food. At 500RMB a night, what wasn’t to like? A video tour of the apartment below. It was shot on a phone camera, so it’s not exactly Cinemascope, but it does include a guillotine demonstration!

For those reading this on Facebook (which does not import the YouTube videos), the video is here. Photographs from the trip, including those in the video, are on Flickr here.

The apartment was one of four owned and rented out by the day by a guy named Clarence Guo. Clarence used to be a taxi driver. After a few years shuttling tourists to and from the terracotta warriors he realized he could do better as a tour-guide and provider of what we shall call “themed lodging”, so he taught himself the history, wrote a book about the warriors, and bought and refurbished the apartments. We also hired him as our tour guide, which worked out pretty well although he’s clearly a bit burned out on the whole warrior thing after ten-odd years.

I had only one complaint about the apartment. Despite having a toddler in tow, it was not the guillotine. It was that Clarence’s creative renovations left zero noise isolation between the apartments and there was an extremely loud family of Israeli tourists staying next door to us. But all in, it was a pretty good deal. E-mail me for Clarence’s phone numbe if you’re ever planning a trip to Xi’an and have no issues with guillotines or sleeping in a bedroom full of terracotta warriors, you can. More comments from customers on TripAdvisor.

Update – China friendly version now online:

China-friendly Tudou version now online since YouKu, my usual Chinese option, went into some kind of weird suck-fit and refused to let me upload — three times. Never happened before. For those not used to it, Tudou has a pre-roll ad and a heavily spangled presentation. You’ve been warned.

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