Sinica returns! Train wrecks, Weibo and the enigma of David Sedaris

After a couple of months off, Sinica was back last week. It was hard to pass up something as interesting as the high-speed rail disaster on the Wenzhou line, a story that is still unfolding and that I suspect we may return to at some point. The rail accident has been a huge topic on Weibo, even as mainstream coverage has been throttled back by the government over the last couple of days, and we talked a bit about the impact and fortunes of Weibo, especially with regards to the accident. Finally, and on a somewhat lighter note, we examined the wit and wisdom of David Sedaris, who incurred the wrath of the China expat blogosphere with an essay expressing his distain of Chinese food and sanitation habits (coincidentally both occasional topics of this blog).

The show was hosted by Sinica impresario Kaiser Kuo and rounded out by usual suspects Jeremy Goldkorn, Charlie Custer, Mary Kay Magistad and yours truly. The show page is here and the direct MP3 download is here. You can also subscribe on iTunes by searching Sinica or Popup Chinese. Enjoy.

Not as painful as Sedaris' essay.

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Death to the blogroll

The implosion of my previous template gave me an excuse to do something that I’ve wanted to do for a while: Kill the blogroll. There are still plenty of blogs out there that I read and respect. But, let’s face it, no one discovers blogs through blogrolls any more. Blogrolls haven’t been relevant since the rise of Facebook, Twitter and other social discovery platforms. They were useful in 2004. In 2011, they’re clutter. They also take constant grooming, which is a pain.

If you want to find out what I am reading, follow me on Twitter. I’m @imagethief, surprisingly enough. That’s a much more engaging way to get an idea of what I’m spending my time on.

Still, I do think there is some value in sharing the list of other blogs and sites that I regularly read. On the “What I’m Reading” page I keep a list of links to all the blogs and sites I subscribe to in Google Reader, organized by topic area. This is automatically updated as I subscribe and unsubscribe to things, so it’s always current. And it’s always real, because if I find myself not reading something or discover that a site has gone dark, I tend to unsubscribe as a matter of course. I’ve done this for a while, but I thought it was worth mentioning again now that the blogroll is officially kaput.

As always, please don’t write asking for link exchanges. I didn’t do them before, and it’s simply not possible with the current system. Got a cool site? Point me at the RSS feed. If it’s good I’ll subscribe and it will appear in the appropriate category. Link exchanges aren’t doing you any good these days, anyway. Especially if they’re coming from low-Google-wattage sites like mine. You should be aiming for Twitter (or Weibo) follows and retweets.

And that is an entirely different topic for another time.

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RSS is out of whack

So, if you’re actually visiting the site, you’ll see that it looks different. That’s because a template upgrade blew out the template I normally use, which may be the universe’s way of telling me something. Anyway, after getting the site visible again, I find that the RSS feed isn’t living where it’s supposed to and some other settings are out of whack. For the moment, the RSS is at http://wp.imagethief.com/feed/ (normally there’s no “wp”). Please bear with me while I sort out these technical difficulties.

Will

Update: We seem to be functional again. If your RSS is still dead, or you’re only getting excerpts, let me know. It’s touch and go at Imagethief towers.

Update 2: Or not. We’ll see.

Update 3: I dunno. It shouldn’t work, but it does. Don’t look a gift horse etc. At any rate, for those not in China or with working VPNs, here’s a Feedburner feed as a backup.

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In which I finally hire a car and driver

After seven years of taking taxis in Beijing I finally crossed the Rubicon of bourgeois colonialism and hired a car and driver. I now have two full time domestic employees, which seems somehow wrong. In the back of my mind lurks the ghost of the former graduate student adding up the cost of groceries as he shops so as not to exceed the cash in his wallet. What am I doing with domestic help? I’d hardly describe us as rich, but comfortably middle class by western standards goes a long way in Beijing. All the way to a car and driver, it turns out.

I’d resisted this maneuver for some time. For one thing, even in Beijing it’s rather a lot of money. Money that could significantly increase the floor space of our apartment if I wanted. Or go some ways toward covering an outrageous international school tuition bill. Or buy a lot of geeky toys. Or earn .00001% annual interest in a Chinese bank account. So why? Why burn thousands of RMB every month?

It wuz the taxis what done it.

I’ve taken a lot of taxis since arriving  in Beijing. But for the past year, since joining Motorola, my usage has skyrocketed thanks to a twice-daily 40 minute commute. I’ve tried public transportation twice. That turns the commute into a 90 minute odyssey that leaves me looking and feeling like a wino who’s been gang-rolled by a college football team after a 36 hour Ripple bender.

I always viewed taxis as a kind of proxy for the overall state of wherever they are from. In Beijing the taxis are functional, but rough around the edges, kind of like the city itself. Every country’s taxis have their idiosyncrasies, but you can glean some insight from the overall level of comfort, city knowledge, cleanliness and service. To some degree you get what you pay for. London and Tokyo have excellent taxis, but you could cover your monthly mortgage with an airport fare in either town. On the other hand, Singapore taxis are also excellent and remain a relative bargain, especially considering how expensive everything else in Singapore seems to be getting. In Kuala Lumpur bring patience and negotiating skills.

So here is my list of the positive attributes of Beijing taxis:

  • They’re cheap
  • They’re metered

This is nothing to dismiss. Cheap and metered is a good thing, as anyone who’s had to navigate unmetered taxis knows. That’s one reason why I’ve stuck with taxis so long, and used them for my commute.

However, returning to the “you get what you pay for” theorem, here are the problems:

After a wholesale fleet upgrade that started about five years ago, the state of the art among Beijing taxis is still a Hyundai Elantra with a rear-seat pitch designed for Munchkins. As a result, the magazine rack that hangs behind the shotgun sear etches a groove in my knees. My shoes get tangled up in the seat undercarriage and look like they’ve been scoured with Brillo pads and broken glass. I can’t keep a shine longer than 24 hours. First thing I now do in any taxi is tilt the shotgun seat forward a few notches. The second thing I do is turn off the annoying seat-back advertising screen. Thank god you can turn them off, or I’d have to carry a roll of opaque tape with me.

The Elantras are a stupendous upgrade from the miserable Xialis that represented the great bulk of Beijing taxis when I arrived. But that is the most subterranean of low bars. The Xialis were  only “cars” in the loosest sense of the word in that they had wheels and some variety of barely-internal combustion. Xialis vented their exhaust directly into the back seat. Xiali seatbelts used to leave black stripes on my white shirts. As small as the Elantras are, I had to dislocate my own hips to sit in the back seat of a Xiali, and risk electrocution from the wires and fuses dangling from the dashboard to sit in the front. If you slammed the door of a Xiali you might fly out the far side of the car. So the current cars are better, but not great.

This brings us to the other essential component: the drivers. There are some great taxi drivers in Beijing. But getting one has become sort of miraculous, like a surprise business class upgrade on a long-haul flight. And the good ones throw into sharp relief the dire service provided by so many drivers.

Beijing taxi drivers listen to the radio. Loud. Often to the gravelly-voiced storyteller who makes storm sounds with his mouth. When the front speakers are blown, back seat passengers get woofer-Sensurround storytelling.  Asking the driver to turn down the radio is just one of many requests that can land you in a purgatory of passive-aggressive swerving, brake-jamming and teeth-sucking. Other sins include: Not going far enough; going anywhere when traffic is bad, which is always; suggesting a route that the driver is unaccustomed to; suggesting the diver focus on driving rather than texting or having a roaring argument with someone on the phone; requesting a destination the driver doesn’t know (surprisingly frequent); asking for some change in the climate arrangements; using a large bill; or rumpling the seat covers.

What is with the damned seat covers? Taxis the world over use vinyl seat covers because, Einstein, they’re durable and easy to clean. But in Beijing they use white fabric seat covers and then squint at you when you bring a three year old into the taxi because he might scuff the upholstery. Dude, three year olds will scuff the upholstery. That’s what they do. Have you seen my furniture?

I understand why the drivers get upset about the upholstery. Apparently the taxi companies fine them if the upholstery is dirty. But why don’t the taxi companies fine them for driving like maniacs? Or hugging the right lane so they crawl through on-ramp traffic? Or stopping to take leaks while they’re carrying fares? (Twice, recently.) Or waving off foreigners for locals? Or eating raw cloves of garlic? Or smoking in their taxis? Or filling up the trunk with miscellaneous crap so your luggage won’t fit? Why is it wrong to scuff the upholstery but OK for the cab to smell like the corpse of a dog that died from a three-pack-a-day Changhong habit is pickling in a box of garlic under the rear seat? Why?

And what about seatbelts?

Imagethief once had his life saved by a seatbelt in a bad, high-speed rollover accident. So I take seatbelts seriously. In Beijing working rear-seat seatbelts are almost as rare as courteous, friendly drivers. Oh, there’s a seatbelt alright. Trapped behind the bench seat. Or maybe the shoulder belt is in front of the bench, but it will be purely for decoration because the buckle is under the cushion. You usually get one or the other. Rarely both.

I know it’s a hard life in the Beijing taxi drivers, offering brutally long working days for meager wages. It’s become a semi-migrant job, filled by men (and the very occasional woman) from the outlying areas of Beijing municipality. I sympathize. While in grad school in the ’70s my own father was briefly a Yellow Cab driver in San Francisco. To this day he still tells stories about how miserable it was. And that was in San Francisco! I’d cheerfully pay more if it meant more comfort and better service. I tip when I get good service. But no matter how rough the job, taking your frustrations out on customers isn’t a recipe for success.

So after a year of ninety minutes a day of tooth-sucking, brake-jamming, actuarially damning, argumentative frustration, I’ve largely abandoned the taxis. I hired the highly-recommended driver of an ex-colleague who left China. I’m paying RMB6,000 per month plus gas. Seems like a lot, and I agonized about it a bit.

Last Wednesday was his first day of work. When I left the apartment, he was waiting for me downstairs. His car is a VW Jetta Santana. Not glamorous, but clean and with a spacious rear seat. He drove me across town for an event, went back to the house to shuttle my wife around, then met me at the end of the day to take me home. The ride back across town was an hour-and-a-half crawl through the worst of Beijing rush hour traffic. But the radio was off, the air conditioning was on and the service polite. I had enough space to open my laptop and work. I had a seatbelt.

It seems like a lot of money. But, yeah, I could get used to it.

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Four lessons from the Burson-Facebook fiasco

I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with the story of Burson’s ill-fated project stirring up FUD about Google on behalf of Facebook, you can read about it here.

But first, some housekeeping. I worked for Burson-Marsteller for six years, all here in China. It was a great experience. Much of what I know about PR and virtually all of what I know about doing PR in China I learned at Burson. I still use Burson-Marsteller China as an agency, and hold the people there in the highest regard. All agencies make mistakes. No one in PR wants to damage the reputation of a client, or their own agency. When it happens, we try to learn from it.

I don’t know what the chain of events involved in the Burson-Facebook project was, and I don’t know any of the people involved. I have no inside track. But as an industry observer, and in the spirit of learning from the situation, here are four lessons to take from this episode:

If it will embarrass you to have a pitch go public, it’s a bad pitch

The art of selling stories or viewpoints to journalists, bloggers or the public is a pitch. In writing or verbally, a pitch should stand alone as something you’d be comfortable going public on its own. If a pitch doesn’t pass that test, and its public release would embarrass you, your agency or your client, it’s a bad pitch. Any pitch that doesn’t identify the interest behind it is by definition a bad pitch, because lack of disclosure in a pitch suggests that someone would be embarrassed to be connected with it.  Rethink the strategy. Yes, this tars a whole branch of political PR based on anonymous leaks. So be it.

There’s nothing wrong with criticizing a rival…transparently

It’s silly to pretend that slamming competitors isn’t part of PR. In the industry it’s called “depositioning”, a sanitized word that suggests some lingering discomfort. Outside it might be called smearing or, for those in the tech industry, FUD (fear, uncertainty and doubt). So what’s the difference between a smear and a legit piece of competitive PR? Transparency, for one thing. There is nothing wrong with criticizing a rival (or a client’s rival) or pointing journalists at their shortcomings. But you’d better be prepared to stand behind your claims, and that means being well researched and transparent.

PR instincts and journalism instincts are not the same

PR agencies hire a lot of ex-journalists for their story instincts and their usefulness in media relations due to their contacts and credibility with other journalists (more on this below). But the fit isn’t always natural. Someone senior from a global agency other than Burson told me recently that they have about a ten percent long-term stick-rate from their senior journalist hires in the US. I’m not surprised.

One problem is that although they overlap, journalist instincts and PR instincts are not the same. Oversimplified, journalistic instincts emphasize spotting and piecing together stories while PR instincts often emphasize identifying and managing risks. We spend as many years and as much work developing our instincts as journalists spend developing theirs. Any crossover in either direction means a learning curve. The risk that should have been spotted in this particular case was that the backstory of the pitch –an anonymous client paying a major PR firm to slam Google on privacy– was more interesting than the pitch itself.

Set a thief to catch a thief

Despite the blurring of the line between mainstream media and blogging, journalists and bloggers are different. If you send a bad pitch to a mainstream journalist, generally it just dies (perhaps along with some of your credibility). If you send a bad pitch to a blogger, there’s every chance it’s going to published and ridiculed. Welcome to blogging. This isn’t 2003, and everyone should be up on this. I understand hiring mainstream journalists to pitch other mainstream journalists, but it seems to me that the PR industry has been slow to embrace using bloggers the same way. As a blogging PR person I don’t think bloggers are particularly more resistant to working in PR, but I definitely think they respond to PR differently than mainstream journalists. And that’s definitely true for tech bloggers.

Thoughts? Feel free to argue with me.

See also:

Lou Hoffman’s “Ishmael’s Corner”: More to the Facebook PR campaign against Google story

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What I learned when I shaved my head

I had a good run. I got more than forty years out of it. But I had to face the fact that my hair was in retreat and there was no going back. In fact, the front had already been beginning to thin as far back as 1999, when I (perhaps belatedly) cut off my long hair after sweating it out in Singapore for four years. Long hair in the tropics is, not to put too fine a point on it, stupid.

It was a slow retreat and I was able nurse fantasies of a front-loaded hairline for a few more years. But the last couple of years it seemed the pace was accelerating and back was also beginning to feel more fuzzy than full. I’m not into the male pattern baldness look, so after two years of cutting my hair progressively more severely and mumbling about going all the way, I finally did. As a public service to others blessed the with consequences of a surfeit of testosterone (or just plain bad genetic luck), here are the five most important things I learned when I shaved my head.

My skull is  weird

Seriously. There are all sorts of little divots, traps and undulations, like a challenging golf course. Except round. The back of my skull is kind of flat. Is this true for everyone, or am I some kind of phrenological freakshow? The practical consequence of this is that it’s almost impossible to shave myself to completion because there always spots that I miss. And, of course, I can’t see most of it. Mrs. Imagethief has to help with skull cleanup to ensure I don’t wind up with some bizarre, postapocalyptic style involving little tufts of hair out of an otherwise glossy pate.

Gillette should send me a dividend

We have a baby hair trimmer that I’ve used to buzz my head, but it’s designed for, well, babies and tends to choke on the thicker patches. It also doesn’t get all the way down. So I finish with a wet shave. I never really thought about it, but my head is damn big, and the parts of my face I’ve shaved for years seem to account for something like ten percent of the overall surface area. Like Australia on a globe. Or at least that’s what it feels like. The result is that I go through blades at a terrifying rate, which is worrying because as anyone who shaves knows, Gillette charges for blades like they’re milled out of platinum. I guess I could go generic on the blades, but, dude, this is my HEAD we’re talking about. You don’t want to walk into the office with your skull all covered in little, bloody bits of toilet paper. People will talk.

I am the human velcro

Even a hot, wet skull-shave leaves my scalp with the texture of sharkskin. Rub it one direction and its frictionless and smooth like a sphere of Teflon. Rub it in the other direction and it will peel the skin off your hands like a belt sander. The result is that my head snags on shirts, pillows, car headrests, and pretty much anything covered with fabric. It also collects cat hair, Beijing’s endemic poplar fuzz, and any other loose detritus it comes in contact with. I’m going to have to start carrying one of those sticky lint-rollers for my head and giving myself a quick going over before meetings.

My hair is fighting back

After years of what looked like slow surrender, the prospect of extinction has encouraged my hair to fight a valiant rearguard action. I mean, this stuff grows back instantly. I ruin yet another ten dollar chromium uber-blade on Sunday evening, and by Monday morning my hair is already sprouting again. By midweek it’s walking tall, like Buford freaking Pusser. Where was all this vigor when I actually wanted it? I know, I know. Five o’clock shadow and all. But still, it seems like a cruel joke.

I still don’t look like Vin Diesel

I mean, what’s the deal with that? Where are the chicks with the head fetishes?

Anyway, it’s refreshingly cool in summer. Try it out.

Then (Singapore, 1995)

Now - only slightly criminal

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Sinica: Osama, Saab goes Chinese, regulatory fun and May 4th

The latest Sinica is up, hosted by Jeremy Goldkorn of Danwei with yours truly participating for the first time in a couple of months along with repeat offenders Gady Epstein, Charlie Custer and Jeremiah Jenne. Topics for the week included Chinese official and unofficial reactions to the death of Osama bin Laden, another Scandinavian car firm in the sights of a Chinese company, fun with regulators, and what’s the big deal with May 4th, anyway?

With an assortment of topics like that presented by a China media expert, international journalist, noted bridge blogger, history Ph.D candidate and a spin doctor (for good measure) how can you go wrong? It’ll be like drinking knowledge straight from the garden hose every minute you listen.

Well, not really, but pretty good fun. Online on iTunes, or listen or download at the Popup Chinese Sinica page.

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Spamtastic use of Mao Zedong Thought

One of the fringe benefits of my job and of having my e-mail on the corporate website as a media contact has been a Cambrian explosion in the variety of spam e-mails I get. Notable among them is this machine-translated masterpiece, which arrived in my box yesterday and was so original in its invocation of Mao Zedong Thought in the service of turnkey automotive projects that I was compelled to share it. No, no, don’t thank me. I do this for you, dear readers, because it gives me pleasure to share.

From: Mr. Wang [e-mail removed]
To: William Moss
Subject: Win-Win situation cooperation from “Made in China” development to Made in your country

Dear Sir or Madam: We are oversea market development Dept.of group of China Chongqing Big Science & Development(Group) Co.ltd,one of professional China Auto Manufacturers, Our products include cars,bus,pickup,SUV,truck and CNG series products,CNG tricycle,CNG two motorcycle more information,we are find Africa,south Asia,east middle and middle south America developing country a certain economic strength partner set Auto assemble plant.
1,Cooperation method: manufacture Auto Turn Key Project or joint venture.
2,Conditions for cooperation:Partners are the basic conditions include capital over 500000,and have over 2000M2 workshop or land.
(1), Turn Key Project model service supply technology,engineer,train, equipment,all spare part and technology rise,after service for project
(2), financing: when plant start  batch production we may supply  include Usance 90-120 days L/C,D/A90-120 days and credit sales,Prophase credit not established before,we do not provide credit)
(3),When both part set up nice credit relations,does not exclude the possibility of us direct investment.
(4), if plant can take local government guarantee large orders we can provide long-term (2-5 years) credit.which is include Export Buyer’s Credit,Financial Leasing, Time(Usance)Letter Of Credit,Open Account (O/A), Our China Bank include China development bank (http://www.cdb.com.cn/english/index.asp),China development fund http://www.cadfund.com/en/index.asp and China export & import bank of China(http://english.eximbank.gov.cn/),If need deail message, please you inform us.Why this project can success, this project’s advantage include:
1, Chinese products nice cost performance.
2, Due to SKD,CKD manage,customs duty preferential freight cost save.
3, When you develop market, due to plant technology supply and we will supply all help, you supply very nice sale after service by your 4S shop.
4, Project the key to success is “to proceed from reality in everything, seeking truth from facts” Money more rich much practice, money less money less way, please you full in a questionnaire(Please you look enclosure), we will make cooperation plan according to this questionnaire message.
5, We provide cooperation and support technology and credit.
If you have any any advice, please you inform us as soon as possible.
(when you reply our letter,please answer to under E-mail box at the same time)E-mail; [removed];[removed] ;[removed];  Mr.Wang  Oversea market development Dept.of China Big Science & Technology Development(Group) Co.,Limited Tel:[removed] Fax;[removed];Mobile:[removed];Skype:[removed]; MSN: [removed];

Emphasis above is mine. Note that contact information has been removed, but the name of the company is as sent, should you wish to inquire about any of their products or services.

Doesn't come much bigger.

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Goodbye GMIC, hello CHINICT

It must be technology conference season in Beijing! Imagethief found himself at the Global Mobile Internet Conference last Wednesday as I was escorting one of our vice presidents who was participating in a panel on the future of mobile devices. Truthfully, that panel was the only one I watched as I spent a fair amount of time backstage. But I was pleased to see many of the usual suspects from the extended Beijing technology scene lurking around. It’s generally more fun to swap gossip with people on the sidelines than to sit in the auditorium virtuously live-tweeting (although it sounds like there were some good sessions).

At any rate, if you’d like to swap gossip on the sidelines of a tech conference in Beijing, you can look for me at the upcoming CHINICT event at Tsinghua Science Park on May 26th and 27th, where I’ll be lurking as one of their annointed blogging parters (disclosure: yes, that makes this a sponsored post – note the badge at upper right if you’re reading this on the web). I’ve been there for two of the last three years and generally had myself a pretty good time. (Last year’s event was during my first week on my current job, and it didn’t feel right to check out for two days.) Looking at the speaker and participant lineup, many of those same usual suspects whom you know from twitter and the China blogosphere will be there. Check the CHINICT website for info and give me a shout if you’re there.

Note: At CHINICT’s request I’ve made a slight change in this post regarding the relative sizes of the shows.

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China and the nature of Facebook

Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this is fraught territory. Chinese competitors are well established, and while many successful Chinese Internet firms have foreign backing of some kind (even Baidu once claimed Google as an investor), marquee marriages between Chinese and Foreign Internet companies have often been troubled.

There are others better placed than me to speculate on the likely business fortunes of a Facebook China (cf. Epstein, Bishop), but what really interests me are the communication challenge and reputational consequences. Some glimpse of those possible consequences came in a Wall Street Journal article about Facebook’s lobbying efforts that ran yesterday. It included the following:

[Facebook] is talking with potential Chinese partners about entering the huge China market, where the government has been cracking down on dissidents. That crackdown has come in response to the uprisings shaking authoritarian Middle Eastern regimes, movements that have used U.S.-based social-media sites like Facebook and Twitter as organizing tools.

“Maybe we will block content in some countries, but not others,” Adam Conner, a Facebook lobbyist, told the Journal. “We are occasionally held in uncomfortable positions because now we’re allowing too much, maybe, free speech in countries that haven’t experienced it before,” he said.

Yowza! Better work on those talking points and come up with something that doesn’t sound quite so paternalistic. Read as generously as possible, this is one quote from what one presumes was a larger discussion on the issues of running transnational social networks in countries with different approaches to censorship and freedom of speech. Read less generously, it sounds like a lobbyist for Facebook arrogating to his client the responsibility to decide what constitutes an appropriate amount of free speech in any given country. Risky territory.

From a business point of view deciding an appropriate amount of free speech might be a practical necessity. From a public communication point of view it’s dangerous. Five years ago, when Facebook was still a plucky upstart too trivial to be noticed, Yahoo, Google, Cisco and Microsoft were hauled in front of a congressional hearing to testify on their activities in China and their willingness to accommodate governments with illiberal approaches to free speech. It was not a banner moment for the American Internet industry. “Moral pygmies!” declared Tom Lantos, the principal congressional antagonist. Much of the cast has changed and Tom Lantos has since died, but the issue remains sensitive. (Not all the cast has changed. Facebook’s current head of communication, Elliott Schrage, represented Google in the 2007 hearings.)

Facebook itself has not committed publicly to anything in China. They also haven’t yet committed any of the blunders that those four firms did (most notoriously Yahoo, with the Shi Tao affair). Finally, Facebook hasn’t made nobility a part of their brand in the way that Google conspicuously did in its early days, something that was used against Google in its China engagement. In fact, if anything Facebook is known for a kind of calculating amorality that may be useful in the ruthlessly sharp-elbowed Chinese Internet world.

But what’s important here is not how Facebook sees itself, but rather how people at large see it, and how activists and politicians think they can use it to drive their own agendas. Whether Facebook likes it or not, it has been publicly associated with recent events in the Middle East and is widely seen as a force for enabling dissidents and protestors whose causes resonate with western publics and politicians. See for example New York Times stories here, here and here. Evgeny Morozov and Malcolm Gladwell might ridicule the notion of social media as democracy tools, but that won’t necessarily dispel a belief that was made clear in the 2007 hearings: American Internet firms should represent American values.

Companies’ decisions about China are revealing. Facebook’s decision on whether or not to formally enter China will be especially interesting. It will establish something fundamental about the identity of one of the two most powerful Internet companies on the planet. Is Facebook, as some have supposed, the great enabler of democracy? Or is it a company of business pragmatists willing to censor (or delegate censorship) in order to open a potentially lucrative market? The reality is probably more nuanced than either of those positions, but as far as public perception goes it will be difficult to have it both ways. How does one balance groups of stakeholders with completely incompatible views on what constitutes a responsible and conscientious Internet firm?

The nut of the problem is that, right or wrong, democracy activists, American politicians and the Chinese authorities all tend to see American Internet firms as standard bearers for western values. Facebook’s task is to convince the Chinese authorities otherwise while not making activists or western users in general feel betrayed. I can think of few more precarious communication challenges. The quote above is an unpromising start.

Update:

Obama hosted a town hall at Facebook HQ yesterday. Interesting. And likely to be noticed here in Beijing.

See also:

Previously on Imagethief:

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