About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Public Relations
China and the nature of Facebook
Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Facebook, Google, Internet, Public Relations, Technology
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Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Public Relations, Reputation
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Technology
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And you thought the milk business was so wholesome…
The milk business in China just can’t seem to stay out of trouble. A couple of months ago baby formula maker Synutra found itself the victim of allegationsthat its product was linked to early puberty in girls. Its shares ate … Continue reading
Posted in Uncategorized
Tagged Business, China, Internet, Public Relations, Reputation
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Alibaba’s Alizila is PR. Be proud!
I just read a post from Forbes’ Hana Alberts on Alizila, a homegrown company news site for the Alibaba Group. Alibaba has hired an experienced journalist, Time Magazine veteran Jim Erickson, to develop the articles for the site: Erickson isn’t “selling out” … Continue reading
Posted in Uncategorized
Tagged China, Internet, Journalism, Media, Public Relations, Technology
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Imagethief movie minute: Wolverines, oil wells and balls of marine brass
For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Pop Culture, Propaganda, Public Relations, Technology, Whatever
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So, you want to work in PR in China…
From time to time Imagethief gets a note from an American or English student who thinks that a career in PR in China would be just the ticket and wants some advice as to how to get into the field. … Continue reading
Posted in Uncategorized
Tagged China, Public Relations
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A handy cheat sheet for interpreting the Google China story
Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Crisis Management, Google, Internet, Media, Propaganda, Public Relations, Technology
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Free laptops for NPC delegates – it looked good on paper
Let’s say you’re a company selling some kind of product. Let’s say your product is –let’s just pick something at random here– laptop computers. Globally, this is a heavily commoditized category jammed with companies selling look-alike products with similar feature … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Public Relations, Reputation, Technology
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Is Wal-Mart’s eco-consciousness in China more than PR?
Sunday is shopping day in the Imagethief household, so this morning Mrs. Imagethief, Zachary and I bundled ourselves up and headed out to Wal-Mart. Before you gasp in a fit of effete surprise, let me explain. As a card-carrying Bay … Continue reading
Posted in Uncategorized
Tagged Business, China, Environment, Public Relations, Reputation
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