About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Public Relations
Who Wants to Be On the Death Panel?
PR thoughts on the murder of an insurance man Two weeks ago, Brian Thompson, CEO of big health insurer United Healthcare, was gunned down in New York. This created an epic amount of Discourse on social media, aggravated by the … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Media, Politics, Public Relations
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Always Check the Link!
Everything on the Internet is bad or porn until proven otherwise. Oops! CNN.com: Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls. Instead of pointing readers … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Media, Public Relations
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Nasty for the Motherland!
Can the administrative state get horny on main? Cards on the table, I’m a fan of the administrative state. Societies are large and complex, and a little technocratic competence goes a long way in ensuring the availability of public goods … Continue reading
Posted in Uncategorized
Tagged China, Politics, Propaganda, Public Relations, Singapore
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The Great Luncheon Meat Disaster of ’24
A food crisis hits me where it hurts This is one of the greatest things I have ever read in a press statement: First and foremost, our investigation has identified the root cause of the contamination as a specific production … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Food, Public Relations
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Leaping into the Unknown (Again)
A little over 20 years ago, a man I respected offered me a job I was interested in. This sent me into a panic. I had been living in Singapore for eight years and was going stir crazy. Following two … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Public Relations, Resident Alien, TSMC
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David Wolf – remembering a China hand
In June 2004, I quit a perfectly good job at a little PR firm in Singapore and went to Beijing to do a three month language program. Eight years in Singapore had made me a bit stir crazy and China, … Continue reading
Three months that changed everything: communicating COVID
I wrote an article about leading coronavirus comms for Intel during the first three months of 2020, when there was little information and lots of fear. We learned a lot of hard lessons. The introduction is below, and you can … Continue reading
Coverup? Huawei Should Send Its PR Bill to ZTE
I’ve never been much for conspiracy theories. Not that I don’t like a touch of the fantastic in my daily life (I live in China, after all). But when you think about the sheer logistics involved in most of the … Continue reading
Posted in Uncategorized
Tagged Business, China, Politics, Public Relations, Rectified.name, Reputation, Technology
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I’ll Be the Judge of the Air Quality in These Parts
When I was young, lithe* and had elastic knees I studied the Japanese martial art Aikido. Aikido is interesting for a couple of reasons. First, despite what you saw in all those Steven Segal movies, it is very much bound … Continue reading
Posted in Uncategorized
Tagged China, Environment, Internet, Politics, Public Relations, Rectified.name, Soft Power
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Good News! The Press is Out to Get You
A couple of weeks ago I gave a talk about PR in China to a journalism class at Beijing Foreign Studies University. In any student talk the Q&A is always the most fun, and this group was no exception. Among … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Ethics, Journalism, Media, Politics, Public Relations, Rectified.name
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