About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Pop Culture
The Kiss-Cam of Annihilation
The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Pop Culture, Public Relations
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Who Speaks for the Killer Shark?
You’re gonna need a bigger PR plan I saw Jaws for the first time when it premiered on network television. This was in in November 1979, just after I’d turned 12 and more than four years after the movie had been in … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Pop Culture, Public Relations
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The Greatest Dis in History
Settling a score with style on America’s biggest stage When I was in elementary school, there was a kid who teased me about my first name, which is Diccon. I’ll call him Eddy McNair. This is a made-up name because he’s … Continue reading
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Tagged Business, Media, Pop Culture, Public Relations
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Life, Death and Radio
News today that longtime San Francisco music station KFOG is no more. It’s going to drop music and switch to simulcasting sports-talk from KNBR. Gen-X Bay Area natives, like me, may remember KFOG as one of the seminal music … Continue reading
Adventures in audio tape
Yesterday Bloomberg ran what was essentially a PR piece for Ballfinger, a German maker of rarefied audio equipment, including reel-to-reel stereo tape decks that start at $11,000. The thesis: reel to reel is making a comeback. This is of course a bullshit … Continue reading
Posted in Uncategorized
Tagged Audio, Media, Music, Pop Culture, Radio, Technology
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Godzilla vs. the SARFT Monster
I’ve been watching a lot of Godzilla movies recently. This isn’t some kind of weird Cable TV accident, like stumbling onto “Barbarella, Queen of the Galaxy” at 2AM when you have a microwave burrito in one hand and a vodka … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Pop Culture, Propaganda, Rectified.name, Weird
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What I learned from Dashan
I don’t have much time for social Q&A site Quora, I confess. It seems to combine the narcissism of blogging (I should know!) with the politics of Wikipedia editing in all sorts of odd ways. I signed up early, lurked … Continue reading
Posted in Uncategorized
Tagged China, Media, Nationalism, Pop Culture
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The almighty soft-power princess bomb
Chinese soft-power is doomed. I came to this conclusion a couple of weeks ago. The message was delivered in the form of a guy in a mouse suit on ice skates, and I received it loud and clear when Mrs. … Continue reading
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Tagged China, Parenthood, Pop Culture, Soft Power
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Imagethief movie minute: Wolverines, oil wells and balls of marine brass
For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Pop Culture, Propaganda, Public Relations, Technology, Whatever
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The zombie-slugging toy police car
Imagethief’s son, Zachary, turned two this week. I’m amazed we made it. By this I mean I’m amazed that Mrs. Imagethief and I made it. If the boy’s engine room telegraph is stuck on “full-speed-ahead”, Mrs. Imagethief and I are … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Parenthood, Pop Culture, Resident Alien, Weird
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Imagethief 