About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
Archives
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- June 2024
- April 2023
- March 2021
- February 2021
- August 2019
- May 2018
- June 2015
- November 2014
- May 2014
- November 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- December 2011
- November 2011
- August 2011
- July 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- May 2008
- March 2008
- February 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- January 2005
- October 2004
- August 2004
- July 2004
Tags
- Aging
- America
- Apartments
- Audio
- Aviation
- Beijing
- Books
- Bureaucracy
- Business
- Cats
- CCTV
- Censorship
- China
- China Daily
- China in the News
- Chinese
- Corruption
- Crisis Management
- Driving
- Economy
- Environment
- Ethics
- Food
- Generational Angst
- Global Times
- Humor
- Internet
- Journalism
- Korea
- Mandarin
- Marketing
- Media
- Memoir
- Motorola
- Music
- Nationalism
- Notices
- Olympics
- Palo Alto
- Parenthood
- Pets
- Politics
- Pop Culture
- Propaganda
- Public Relations
- Radio
- Rants
- Rectified.name
- Remebrances
- Renegades
- Reputation
- Resident Alien
- Role Playing Games
- San Francisco
- Science
- Scuba Diving
- Shanghai
- Silicon Valley
- Singapore
- Soft Power
- Substack
- Taiwan
- Technology
- The '80s
- Travel
- TSMC
- USA
- Video
- Weird
- Whatever
- Xinhua
Feed
Meta
Tag Archives: Media
What I learned from Dashan
I don’t have much time for social Q&A site Quora, I confess. It seems to combine the narcissism of blogging (I should know!) with the politics of Wikipedia editing in all sorts of odd ways. I signed up early, lurked … Continue reading
Posted in Uncategorized
Tagged China, Media, Nationalism, Pop Culture
Comments Off on What I learned from Dashan
Four lessons from the Burson-Facebook fiasco
I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Journalism, Media, Public Relations
Comments Off on Four lessons from the Burson-Facebook fiasco
Alibaba’s Alizila is PR. Be proud!
I just read a post from Forbes’ Hana Alberts on Alizila, a homegrown company news site for the Alibaba Group. Alibaba has hired an experienced journalist, Time Magazine veteran Jim Erickson, to develop the articles for the site: Erickson isn’t “selling out” … Continue reading
Posted in Uncategorized
Tagged China, Internet, Journalism, Media, Public Relations, Technology
Comments Off on Alibaba’s Alizila is PR. Be proud!
Unsolicited advice for Xinhua’s new CNC TV news outfit
To listen to people moan about the fact that China has sixty “Confucius Centers” in the US to America’s zilch-nada in China you’d think the Chinese were wrapping up hearts and minds around the planet while America gets relegated to … Continue reading
Posted in Uncategorized
Tagged China, China Daily, China in the News, Global Times, Journalism, Media, Politics, Propaganda, Soft Power, Xinhua
Comments Off on Unsolicited advice for Xinhua’s new CNC TV news outfit
A handy cheat sheet for interpreting the Google China story
Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Crisis Management, Google, Internet, Media, Propaganda, Public Relations, Technology
Comments Off on A handy cheat sheet for interpreting the Google China story
Free laptops for NPC delegates – it looked good on paper
Let’s say you’re a company selling some kind of product. Let’s say your product is –let’s just pick something at random here– laptop computers. Globally, this is a heavily commoditized category jammed with companies selling look-alike products with similar feature … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Public Relations, Reputation, Technology
Comments Off on Free laptops for NPC delegates – it looked good on paper
Consultants say hardened Chinese death-nerds are coming for your daughters
Yes, it’s true. Those Chinese death-nerds are everywhere. They’re in your bank account. They’re in the Pentagon. They’re sending naked pictures of themselves to your daughter. And they’re completely invulnerable to all known countermeasures! Or at least that’s the terrifying … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Internet, Media, Nationalism, Propaganda, Technology
Comments Off on Consultants say hardened Chinese death-nerds are coming for your daughters
If you’re angry about Guns’n’Roses surely it must be 1991
Let’s all take a moment to appreciate the Global Times, the nationalist tabloid cousin to the staid People’s Daily, which has decided to get indignant about the new Guns’n’Roses album, “Chinese Democracy”. It’s not that the Chinese people don’t have … Continue reading
Posted in Uncategorized
Tagged China, Global Times, Media, Pop Culture, Propaganda
Comments Off on If you’re angry about Guns’n’Roses surely it must be 1991
Sanlu melamine milk powder crisis becomes a national issue
Like on the top-forty radio show Imagethief used to listen to as a thirteen-year old, the hits keep coming in the Sanlu milk powder crisis. Over the past thirty-six hours the situation has evolved from a company-specific Sanlu crisis to … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations
Comments Off on Sanlu melamine milk powder crisis becomes a national issue
Melamine in Sanlu milk powder? Now that’s a crisis!
If you want to get people mad –I mean fired-up, torch-and-pitchfork enraged– screw with their pets or their babies. That’s what we’ve learned over the past year thanks to the unfortunate tendency of the plastic melamine to pop up in … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Food, Media, Public Relations, Reputation
Comments Off on Melamine in Sanlu milk powder? Now that’s a crisis!