About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Business
Who Wants to Be On the Death Panel?
PR thoughts on the murder of an insurance man Two weeks ago, Brian Thompson, CEO of big health insurer United Healthcare, was gunned down in New York. This created an epic amount of Discourse on social media, aggravated by the … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Media, Politics, Public Relations
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The Overnight Hsinchu Express
I asked for it, and I got it. I’ve been on the road, which is why it’s been a minute since the last post. About a week ago I flew from San Francisco to Taipei. It turns out that all … Continue reading
Posted in Uncategorized
Tagged Business, Taiwan, Travel
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Return to Commuterstan
Generation Z is weird about cars but I’m totally normal In what should be an epochal household shift, my son got his driver’s license a few weeks ago. This culminated months of begrudging participation in one of the main rituals … Continue reading
Posted in Uncategorized
Tagged Business, Driving, Generational Angst, Parenthood
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Valley of the Dinosaur Rockers
A heady mix of raw sexual energy and whiskey marketing In retrospect, the mistake was going to a concert in Concord on a Thursday evening. We live in Redwood City and the 50 mile rush-hour drive to Concord took us … Continue reading
Posted in Uncategorized
Tagged Business, Marketing, Media, Music
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Coverup? Huawei Should Send Its PR Bill to ZTE
I’ve never been much for conspiracy theories. Not that I don’t like a touch of the fantastic in my daily life (I live in China, after all). But when you think about the sheer logistics involved in most of the … Continue reading
Posted in Uncategorized
Tagged Business, China, Politics, Public Relations, Rectified.name, Reputation, Technology
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Good News! The Press is Out to Get You
A couple of weeks ago I gave a talk about PR in China to a journalism class at Beijing Foreign Studies University. In any student talk the Q&A is always the most fun, and this group was no exception. Among … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Ethics, Journalism, Media, Politics, Public Relations, Rectified.name
Comments Off on Good News! The Press is Out to Get You
Four lessons from the Burson-Facebook fiasco
I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Journalism, Media, Public Relations
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China and the nature of Facebook
Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Facebook, Google, Internet, Public Relations, Technology
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Public Relations, Technology
Comments Off on Could better PR have prevented Groupon’s China gaffe?
And you thought the milk business was so wholesome…
The milk business in China just can’t seem to stay out of trouble. A couple of months ago baby formula maker Synutra found itself the victim of allegationsthat its product was linked to early puberty in girls. Its shares ate … Continue reading
Posted in Uncategorized
Tagged Business, China, Internet, Public Relations, Reputation
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Imagethief 