Tag Archives: Business

The People v. McRib

Posted on January 25, 2026 by Will Moss

The press bites on a sandwich lawsuit Here’s a possibly controversial theory: Lawyers are just specialized PR people. I can hear my lawyer friends clenching their jaws, but hear me out. Contracts are communication. Courtrooms and arbitration hearings are communication. … Continue reading →

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The Kiss-Cam of Resurrection

Posted on December 27, 2025 by Will Moss

Born Anew in the New York Times Remember the Coldplay concert kiss-cam disaster of last July? The CEO of software company Astronomer, Andy Byron, and the head of human resources, Kristin Cabot, were caught in a suggestive embrace by the … Continue reading →

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Red Packets in the USA!

Posted on August 23, 2025 by Will Moss

Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading →

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The Kiss-Cam of Annihilation

Posted on July 19, 2025 by Will Moss

The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading →

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Good PR People Don’t Lie

Posted on June 26, 2025 by Will Moss

Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading →

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Pitchwrap Supreme

Posted on June 22, 2025 by Will Moss

The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading →

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Decapitation!

Posted on June 7, 2025 by Will Moss

Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading →

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The Endless PR Stunt

Posted on May 4, 2025 by Will Moss

America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading →

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Every Wolf Everywhere All at Once

Posted on April 12, 2025 by Will Moss

A slick company is suddenly inescapable Wolf! Wolf! Wolf! Did you hear about the company that brought dire wolves back from extinction? I sure did. Couldn’t miss it. The company is called Colossal Biosciences. On April 7th, Time Magazine dropped this cover story: Cool, … Continue reading →

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The Greatest Dis in History

Posted on February 16, 2025 by Will Moss

Settling a score with style on America’s biggest stage When I was in elementary school, there was a kid who teased me about my first name, which is Diccon. I’ll call him Eddy McNair. This is a made-up name because he’s … Continue reading →

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