Tag Archives: Business

Red Packets in the USA!

Posted on August 23, 2025 by Will Moss

Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading →

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The Kiss-Cam of Annihilation

Posted on July 19, 2025 by Will Moss

The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading →

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Good PR People Don’t Lie

Posted on June 26, 2025 by Will Moss

Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading →

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Pitchwrap Supreme

Posted on June 22, 2025 by Will Moss

The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading →

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Decapitation!

Posted on June 7, 2025 by Will Moss

Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading →

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The Endless PR Stunt

Posted on May 4, 2025 by Will Moss

America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading →

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Every Wolf Everywhere All at Once

Posted on April 12, 2025 by Will Moss

A slick company is suddenly inescapable Wolf! Wolf! Wolf! Did you hear about the company that brought dire wolves back from extinction? I sure did. Couldn’t miss it. The company is called Colossal Biosciences. On April 7th, Time Magazine dropped this cover story: Cool, … Continue reading →

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The Greatest Dis in History

Posted on February 16, 2025 by Will Moss

Settling a score with style on America’s biggest stage When I was in elementary school, there was a kid who teased me about my first name, which is Diccon. I’ll call him Eddy McNair. This is a made-up name because he’s … Continue reading →

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Who Wants to Be On the Death Panel?

Posted on December 14, 2024 by Will Moss

PR thoughts on the murder of an insurance man Two weeks ago, Brian Thompson, CEO of big health insurer United Healthcare, was gunned down in New York. This created an epic amount of Discourse on social media, aggravated by the … Continue reading →

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The Overnight Hsinchu Express

Posted on October 26, 2024 by Will Moss

I asked for it, and I got it. I’ve been on the road, which is why it’s been a minute since the last post. About a week ago I flew from San Francisco to Taipei. It turns out that all … Continue reading →

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