About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Category Archives: Uncategorized
Imagethief and the lost apartment of Qin Shihuang
Recently Imagethief and family went to Xi’an for a weekend. As everyone does, we went to see the terracotta warriors. That was fine, but the real highlight of the trip was the apartment we stayed in, which was decorated top-to-bottom … Continue reading
Posted in Uncategorized
Tagged China, Resident Alien, Travel, Video
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Poorly thought out adventures in commuting
In the grip of my darkest and most bourgeois moments I actually considered buying a car and hiring a driver. So, it’s come to this… I thought, as I hovered over a digital map of Beijing. I have to get … Continue reading
Posted in Uncategorized
Tagged Beijing, Rants, Resident Alien, Whatever
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Imagethief movie minute: Wolverines, oil wells and balls of marine brass
For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Pop Culture, Propaganda, Public Relations, Technology, Whatever
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Unsolicited advice for Xinhua’s new CNC TV news outfit
To listen to people moan about the fact that China has sixty “Confucius Centers” in the US to America’s zilch-nada in China you’d think the Chinese were wrapping up hearts and minds around the planet while America gets relegated to … Continue reading
Posted in Uncategorized
Tagged China, China Daily, China in the News, Global Times, Journalism, Media, Politics, Propaganda, Soft Power, Xinhua
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So, you want to work in PR in China…
From time to time Imagethief gets a note from an American or English student who thinks that a career in PR in China would be just the ticket and wants some advice as to how to get into the field. … Continue reading
Posted in Uncategorized
Tagged China, Public Relations
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A handy cheat sheet for interpreting the Google China story
Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, China in the News, Crisis Management, Google, Internet, Media, Propaganda, Public Relations, Technology
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Down the rabbit hole in Kansai
So here’s how it goes. Someone inconveniently dies on your airplane just as it is about to take off. You experience an odd mix of feelings. On the one hand, you sympathize with the family and feel bad for their … Continue reading
Posted in Uncategorized
Tagged Rants, Travel, Weird, Whatever
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The zombie-slugging toy police car
Imagethief’s son, Zachary, turned two this week. I’m amazed we made it. By this I mean I’m amazed that Mrs. Imagethief and I made it. If the boy’s engine room telegraph is stuck on “full-speed-ahead”, Mrs. Imagethief and I are … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Parenthood, Pop Culture, Resident Alien, Weird
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How to ensure your reincarnation as a frog
Having grown up in “Mediterranean” San Francisco and then lived in Singapore nearly a decade, winter is something of a novelty to me. This is still true even after six years in Beijing. I don’t much like the desiccating cold … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Resident Alien, Weird
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Free laptops for NPC delegates – it looked good on paper
Let’s say you’re a company selling some kind of product. Let’s say your product is –let’s just pick something at random here– laptop computers. Globally, this is a heavily commoditized category jammed with companies selling look-alike products with similar feature … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Public Relations, Reputation, Technology
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Imagethief 