About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Author Archives: Will Moss
How to write a generic China bird flu story
Bird flu may not be sweeping through the human population, but it’s sure sweeping through the media. It seems that every newspaper and wire service has packed their Beijing reporter off to the poultry-infested boonies of China (which begin right … Continue reading
Posted in Uncategorized
Tagged China in the News, Journalism, Media
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American Internet firms in Chinese peril
I like talking with journalists because, naturally, they have a way of asking interesting questions. The same journalist who got me thinking about corruption in PR hit me with a poser while we were talking: “Name a successful American Internet … Continue reading
Posted in Uncategorized
Tagged Business, Censorship, China, Internet, Public Relations
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Are PR and MNCs corrupting Chinese media?
The week before last I had lunch with a foreign correspondent who asked me if there was corruption in PR in China. Although I was only providing background, and not speaking to him on the record, I was, to put … Continue reading
Posted in Uncategorized
Tagged Business, China, Ethics, Journalism, Media, Public Relations
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Imagethief and the spectral tiger: A Dongbei travelogue
It was the same conversation I’ve had a hundred times in China. “Where do you come from? How did you learn to speak Chinese? Do you like China?” But it was the first time I’d had it buck naked in … Continue reading
Posted in Uncategorized
Tagged China, Travel
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How to survive a Chinese drinking party
Imagethief is in Shenzhen, supporting a Japanese client company at the Seventh Annual China High Technology Exposition, currently occupying a huge amount of space at one of Shenzhen’s two convention halls (our first taxi driver took us to the wrong … Continue reading
Posted in Uncategorized
Tagged Business, China, Food, Resident Alien
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The strange lunacy of translators in airliner cockpits
Singapore is now completely infatuated with China, and the average Straits Times has about seventy-six pages of news from China. I am really good friends with two of the ST correspondents in Beijing, so I will mention that much of … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Public Relations, Weird
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The Great Donkey Meat – Tiger Piss – Media Whore Axis
Trust me, it all connects. Americans just don’t understand the reality of Chinese food. Mu shu pork, general’s chicken, all that Chinese restaurant crap you get in the US, has almost no relation to anything you can get in China. … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Food, Weird
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Do you, uh, Yahoo? You’re busted!
Do you, uh, Yahoo? Not, one would hope, if you’re a Chinese dissident or journalist on the wrong side of the authorities. It seems that American technology companies can’t stay out of trouble in China. The last two days has … Continue reading
Posted in Uncategorized
Tagged Censorship, China, Crisis Management, Internet, Politics, Public Relations, Reputation, Technology
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Dark table tennis match of the soul
The Western stereotype of Chinese people, and Asians in general, is that they are inscrutable. This is balls. They are as scrutable as anyone else. Thick face, black heart; Art of War; it all feeds the mythology. As one of … Continue reading
Posted in Uncategorized
Tagged China, Resident Alien
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Why I empathize with the WSJ’s American expats in Chongqing
An interesting discussion broke out today on The Peking Duck, in Richard’s post on a Wall Street Journal article on the travails of an American expatriate family living in Chongqing. There was a fair bout of criticism of the family … Continue reading
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Tagged China, China in the News, Travel, USA
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Imagethief 