About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Author Archives: Will Moss
Did the “Genocide Olympics” influence China?
Propaganda and censorship are two sides of the same coin. Both share the same goal: to enable an individual or organization to shape consensus in a group. They often work together. Censorship eliminates competing ideas, creating a void in which … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Crisis Management, Olympics, Politics, Propaganda, Public Relations, Reputation, Soft Power
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Asian media vows to make western media cry
Imagethief was tickled to read today in Xinhua an article from the Boao Forum for Asia, an annual Chinese talking shop, on how Asian media will rise up to challenge western media juggernauts. It seems that Asians take umbrage that … Continue reading
Posted in Uncategorized
Tagged China, Journalism, Media, Politics, Propaganda, Singapore, Soft Power, Xinhua
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How to turn one terrible scandal into two
Note: This includes two posts originally published on back-to-back days. Part 1: How to turn one terrible scandal into two Imagethief loves watching companies hang themselves. Unless they are his clients, in which case he has fits watching them hang … Continue reading
Posted in Uncategorized
Tagged Business, China, Crisis Management, Ethics, Olympics, Public Relations
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The devil wears Prada and won’t rent me an apartment
Imagethief hates looking for an apartment. Once I am comfortable someplace, I’ll tend to stick with it unless there is some external factor that forces me to move. That could be a raise that lets me upgrade, the relocation of … Continue reading
Posted in Uncategorized
Tagged Apartments, Cats, Resident Alien, Shanghai
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A funny thing happened on the way to political re-education
Imagethief was morbidly fascinated to find a Reuters article over the weekend that explains how the Chinese Propaganda Ministry has launched a point-based “demerit” system to try to encourage proper behavior from the print media: CHINA’S Communist Party propaganda department … Continue reading
Posted in Uncategorized
Tagged China, Media, Politics, Propaganda
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Apartmental, a part mental
As regular readers will know, Imagethief has been on cross-assignment to his company’s Shanghai office in recent weeks. The company is, meanwhile, attempting to persuade me to consider semi-permanent reassignment to Shanghai. I have not yet made a decision about … Continue reading
Posted in Uncategorized
Tagged Apartments, China, Rants, Shanghai, Whatever
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I’m sorry, the government has killed your story
Colleagues from American and European offices often ask Imagethief how PR in China is different from PR in the west. Usually I give a two-part answer. First I tell them that were they to step into our offices in China … Continue reading
Posted in Uncategorized
Tagged Censorship, China, Media, Propaganda
Comments Off on I’m sorry, the government has killed your story
Fly the feces-free skies of China Southern
Few things have provided more grist for Imagethief’s gripemill than Chinese airlines. A simple search of this website for various permutations of China+Airline+Travel will make that abundantly clear. In part this hostility is unfair. Chinese airlines are every bit as … Continue reading
Posted in Uncategorized
Tagged Business, Environment, Rants, Resident Alien, Weird, Whatever
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Olympics mean a softer touch for foreign correspondents, maybe
Ed Cody of the Washington Post’s Beijing bureau has written an interesting story on a new decree from the Chinese government that will grant foreign correspondents in China significantly more freedom in the months before and after the games. The … Continue reading
Posted in Uncategorized
Tagged China, China in the News, Journalism, Olympics, Propaganda, Public Relations, Soft Power
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Just walking my pony, officer
Imagethief has been watching with come concern the Beijing city government’s drive tocrack down on “stray dogs”. In the expansive interpretation of the authorities this means any unlicensed dog, any dog that contravenes the city’s 35cm height limit, or any … Continue reading
Posted in Uncategorized
Tagged Beijing, Rants, Resident Alien, Whatever
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