About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: Public Relations
Red Packets in the USA!
Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading
Posted in Uncategorized
Tagged Beijing, Business, China, Corruption, Crisis Management, Media, Public Relations, USA
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The Life and Death of a Cool Phone
That time we tried to make the Moto X in the U.S.A. I’d been working for Burson-Marsteller in China for nearly six years when I got poached away by our client, Motorola. Jumping from agencies to clients can be tricky, … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Motorola, Public Relations, Technology, USA
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The Kiss-Cam of Annihilation
The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Pop Culture, Public Relations
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Who Speaks for the Killer Shark?
You’re gonna need a bigger PR plan I saw Jaws for the first time when it premiered on network television. This was in in November 1979, just after I’d turned 12 and more than four years after the movie had been in … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Pop Culture, Public Relations
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Good PR People Don’t Lie
Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading
Posted in Uncategorized
Tagged Business, Ethics, Media, Public Relations
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Pitchwrap Supreme
The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading
Posted in Uncategorized
Tagged Business, Food, Media, Public Relations
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Decapitation!
Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Media, Public Relations, Rants, Travel
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The Endless PR Stunt
America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading
Posted in Uncategorized
Tagged Business, Media, Politics, Public Relations, Technology
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Airshow!
Family fun at America’s answer to the military parade We were living in Beijing in 2009 when the Party celebrated the 60th anniversary of the establishment of the People’s Republic. The main event was a giant military parade that would … Continue reading
Posted in Uncategorized
Tagged China, Media, Parenthood, Politics, Propaganda, Public Relations
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Every Wolf Everywhere All at Once
A slick company is suddenly inescapable Wolf! Wolf! Wolf! Did you hear about the company that brought dire wolves back from extinction? I sure did. Couldn’t miss it. The company is called Colossal Biosciences. On April 7th, Time Magazine dropped this cover story: Cool, … Continue reading
Posted in Uncategorized
Tagged Business, Media, Public Relations, Science, Technology
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Imagethief 