Tag Archives: Media

The People v. McRib

Posted on January 25, 2026 by Will Moss

The press bites on a sandwich lawsuit Here’s a possibly controversial theory: Lawyers are just specialized PR people. I can hear my lawyer friends clenching their jaws, but hear me out. Contracts are communication. Courtrooms and arbitration hearings are communication. … Continue reading →

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The Kiss-Cam of Resurrection

Posted on December 27, 2025 by Will Moss

Born Anew in the New York Times Remember the Coldplay concert kiss-cam disaster of last July? The CEO of software company Astronomer, Andy Byron, and the head of human resources, Kristin Cabot, were caught in a suggestive embrace by the … Continue reading →

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In Space, No One Can Hear You Spin

Posted on November 9, 2025 by Will Moss

Crisis PR for science fiction’s most evil company Note: Minor spoilers for the recent “Alien: Earth” series. I was eleven in 1979 when my dad took me to see Ridley Scott’s Alien at the Geneva Drive-In, in South San Francisco. I watched … Continue reading →

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Growing Popularity of Alien Brain Squids Fuels Controversy

Posted on August 31, 2025 by Will Moss

Squid-wearers call for mankind’s extermination, but some say we should hear them out DES MOINES, Iowa—Aug 31, 2025—Debate raged today over the sudden popularity of head-worn squids in this normally sedate midwestern city. First noticed in social media posts from … Continue reading →

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Red Packets in the USA!

Posted on August 23, 2025 by Will Moss

Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading →

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Good PR People Don’t Lie

Posted on June 26, 2025 by Will Moss

Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading →

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Pitchwrap Supreme

Posted on June 22, 2025 by Will Moss

The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading →

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Decapitation!

Posted on June 7, 2025 by Will Moss

Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading →

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The Endless PR Stunt

Posted on May 4, 2025 by Will Moss

America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading →

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Airshow!

Posted on April 27, 2025 by Will Moss

Family fun at America’s answer to the military parade We were living in Beijing in 2009 when the Party celebrated the 60th anniversary of the establishment of the People’s Republic. The main event was a giant military parade that would … Continue reading →

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