About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
Archives
- August 2025
- July 2025
- June 2025
- May 2025
- April 2025
- March 2025
- February 2025
- January 2025
- December 2024
- November 2024
- October 2024
- September 2024
- June 2024
- April 2023
- March 2021
- February 2021
- August 2019
- May 2018
- June 2015
- November 2014
- May 2014
- November 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- January 2012
- December 2011
- November 2011
- August 2011
- July 2011
- May 2011
- April 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- May 2008
- March 2008
- February 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- January 2005
- October 2004
- August 2004
- July 2004
Tags
- Aging
- America
- Apartments
- Audio
- Aviation
- Beijing
- Books
- Bureaucracy
- Business
- Cats
- CCTV
- Censorship
- China
- China Daily
- China in the News
- Chinese
- Corruption
- Crisis Management
- Driving
- Economy
- Environment
- Ethics
- Food
- Generational Angst
- Global Times
- Humor
- Internet
- Journalism
- Korea
- Mandarin
- Marketing
- Media
- Memoir
- Motorola
- Music
- Nationalism
- Notices
- Olympics
- Palo Alto
- Parenthood
- Pets
- Politics
- Pop Culture
- Propaganda
- Public Relations
- Radio
- Rants
- Rectified.name
- Remebrances
- Renegades
- Reputation
- Resident Alien
- Role Playing Games
- San Francisco
- Science
- Scuba Diving
- Shanghai
- Silicon Valley
- Singapore
- Soft Power
- Substack
- Taiwan
- Technology
- The '80s
- Travel
- TSMC
- USA
- Video
- Weird
- Whatever
- Xinhua
Feed
Meta
Tag Archives: Media
Red Packets in the USA!
Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading
Posted in Uncategorized
Tagged Beijing, Business, China, Corruption, Crisis Management, Media, Public Relations, USA
Comments Off on Red Packets in the USA!
Good PR People Don’t Lie
Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading
Posted in Uncategorized
Tagged Business, Ethics, Media, Public Relations
Comments Off on Good PR People Don’t Lie
Pitchwrap Supreme
The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading
Posted in Uncategorized
Tagged Business, Food, Media, Public Relations
Comments Off on Pitchwrap Supreme
Decapitation!
Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Media, Public Relations, Rants, Travel
Comments Off on Decapitation!
The Endless PR Stunt
America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading
Posted in Uncategorized
Tagged Business, Media, Politics, Public Relations, Technology
Comments Off on The Endless PR Stunt
Airshow!
Family fun at America’s answer to the military parade We were living in Beijing in 2009 when the Party celebrated the 60th anniversary of the establishment of the People’s Republic. The main event was a giant military parade that would … Continue reading
Posted in Uncategorized
Tagged China, Media, Parenthood, Politics, Propaganda, Public Relations
Comments Off on Airshow!
Every Wolf Everywhere All at Once
A slick company is suddenly inescapable Wolf! Wolf! Wolf! Did you hear about the company that brought dire wolves back from extinction? I sure did. Couldn’t miss it. The company is called Colossal Biosciences. On April 7th, Time Magazine dropped this cover story: Cool, … Continue reading
Posted in Uncategorized
Tagged Business, Media, Public Relations, Science, Technology
Comments Off on Every Wolf Everywhere All at Once
The Art of Keeping Your Mouth Shut
Never go to war with a popular TV program Way back in the early nineties, there was a popular sitcom called “Murphy Brown” set in a TV newsroom. The plot device of the lead character’s single motherhood offended then vice … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Internet, Media, Public Relations, Reputation
Comments Off on The Art of Keeping Your Mouth Shut
Re-Sanitized for My Protection
Two Decades Walking the Lines of Self-Censorship Twenty years ago, I wrote a post on this old China blog, “Sanitized for My Protection,” in which I discussed my approach to self-censorship. The post was prompted by a reader comment asking … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Media, Politics, Public Relations, Singapore
Comments Off on Re-Sanitized for My Protection
The Greatest Dis in History
Settling a score with style on America’s biggest stage When I was in elementary school, there was a kid who teased me about my first name, which is Diccon. I’ll call him Eddy McNair. This is a made-up name because he’s … Continue reading
Posted in Uncategorized
Tagged Business, Media, Pop Culture, Public Relations
Comments Off on The Greatest Dis in History
Imagethief 