About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Tag Archives: China
Red Packets in the USA!
Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading
Posted in Uncategorized
Tagged Beijing, Business, China, Corruption, Crisis Management, Media, Public Relations, USA
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The Life and Death of a Cool Phone
That time we tried to make the Moto X in the U.S.A. I’d been working for Burson-Marsteller in China for nearly six years when I got poached away by our client, Motorola. Jumping from agencies to clients can be tricky, … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Motorola, Public Relations, Technology, USA
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Airshow!
Family fun at America’s answer to the military parade We were living in Beijing in 2009 when the Party celebrated the 60th anniversary of the establishment of the People’s Republic. The main event was a giant military parade that would … Continue reading
Posted in Uncategorized
Tagged China, Media, Parenthood, Politics, Propaganda, Public Relations
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Re-Sanitized for My Protection
Two Decades Walking the Lines of Self-Censorship Twenty years ago, I wrote a post on this old China blog, “Sanitized for My Protection,” in which I discussed my approach to self-censorship. The post was prompted by a reader comment asking … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Media, Politics, Public Relations, Singapore
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Imagethief is Dead! Long Live Imagethief
I surrender to the inevitable, plus a state-of-the-newsletter update In 2004, in one of the great over-reactions of my life, I moved from Singapore to China because I was bored. This was a giant adventure and a hazardous level of … Continue reading
Posted in Uncategorized
Tagged China, Media, Singapore, Substack
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Nasty for the Motherland!
Can the administrative state get horny on main? Cards on the table, I’m a fan of the administrative state. Societies are large and complex, and a little technocratic competence goes a long way in ensuring the availability of public goods … Continue reading
Posted in Uncategorized
Tagged China, Politics, Propaganda, Public Relations, Singapore
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Leaping into the Unknown (Again)
A little over 20 years ago, a man I respected offered me a job I was interested in. This sent me into a panic. I had been living in Singapore for eight years and was going stir crazy. Following two … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Public Relations, Resident Alien, TSMC
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David Wolf – remembering a China hand
In June 2004, I quit a perfectly good job at a little PR firm in Singapore and went to Beijing to do a three month language program. Eight years in Singapore had made me a bit stir crazy and China, … Continue reading
Reverse Culture Shock and Other Myths
Early last year I moved back to the San Francisco Bay Area after seventeen years in Asia. The number one thing people here asked me about that was, “What do you think of the Niners this year?” because, when push … Continue reading
Posted in Uncategorized
Tagged China, Resident Alien, Silicon Valley
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I’m leaving China and it doesn’t mean a thing
It started with the oven. In Singapore in 2001 I bought a used Sharp R-8H50(B)T Rotisserie combination microwave and convection oven from my buddy, Tuck Wai, for S$200. Say what you will about the Sharp Corporation, which is struggling, but … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Notices, Resident Alien
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