Category Archives: Uncategorized

Imagethief movie minute: Wolverines, oil wells and balls of marine brass

Posted on June 3, 2010 by Will Moss

For sheer surreality you gotta love Hollywood. And I’m not even talking about the films. Two PR-worthy Hollywood moments to remark upon today. First, the imminent arrival of the needless remake of cold war teen action flick Red Dawn has … Continue reading →

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Unsolicited advice for Xinhua’s new CNC TV news outfit

Posted on May 1, 2010 by Will Moss

To listen to people moan about the fact that China has sixty “Confucius Centers” in the US to America’s zilch-nada in China you’d think the Chinese were wrapping up hearts and minds around the planet while America gets relegated to … Continue reading →

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So, you want to work in PR in China…

Posted on April 20, 2010 by Will Moss

From time to time Imagethief gets a note from an American or English student who thinks that a career in PR in China would be just the ticket and wants some advice as to how to get into the field. … Continue reading →

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A handy cheat sheet for interpreting the Google China story

Posted on March 30, 2010 by Will Moss

Should Google have been in China? Did they make the right move in pulling out? Will this influence the Chinese government? What does it mean for foreign businesses in China? Are they evil or not? Who knows? Not me. And … Continue reading →

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Down the rabbit hole in Kansai

Posted on March 16, 2010 by Will Moss

So here’s how it goes. Someone inconveniently dies on your airplane just as it is about to take off. You experience an odd mix of feelings. On the one hand, you sympathize with the family and feel bad for their … Continue reading →

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The zombie-slugging toy police car

Posted on March 12, 2010 by Will Moss

Imagethief’s son, Zachary, turned two this week. I’m amazed we made it. By this I mean I’m amazed that Mrs. Imagethief and I made it. If the boy’s engine room telegraph is stuck on “full-speed-ahead”, Mrs. Imagethief and I are … Continue reading →

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How to ensure your reincarnation as a frog

Posted on March 7, 2010 by Will Moss

Having grown up in “Mediterranean” San Francisco and then lived in Singapore nearly a decade, winter is something of a novelty to me. This is still true even after six years in Beijing. I don’t much like the desiccating cold … Continue reading →

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Free laptops for NPC delegates – it looked good on paper

Posted on March 6, 2010 by Will Moss

Let’s say you’re a company selling some kind of product. Let’s say your product is –let’s just pick something at random here– laptop computers. Globally, this is a heavily commoditized category jammed with companies selling look-alike products with similar feature … Continue reading →

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Is Wal-Mart’s eco-consciousness in China more than PR?

Posted on March 1, 2010 by Will Moss

Sunday is shopping day in the Imagethief household, so this morning Mrs. Imagethief, Zachary and I bundled ourselves up and headed out to Wal-Mart. Before you gasp in a fit of effete surprise, let me explain. As a card-carrying Bay … Continue reading →

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What’s on TV?

Posted on February 24, 2010 by Will Moss

Imagethief has a theory that at any given time, any given American cable TV system will be broadcasting an episode of “Seinfeld.” Admittedly, I tend to cruise the channels late, but that’s what I see. Recent travels have given me … Continue reading →

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