Category Archives: Uncategorized

Red Packets in the USA!

Posted on August 23, 2025 by Will Moss

Evaluating a New York media scandal on the international beer metric Twenty years ago last March, I wrote my first blog post about PR in China. I had been living and blogging in China for nine months, but my early posts focused … Continue reading →

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The Life and Death of a Cool Phone

Posted on July 25, 2025 by Will Moss

That time we tried to make the Moto X in the U.S.A. I’d been working for Burson-Marsteller in China for nearly six years when I got poached away by our client, Motorola. Jumping from agencies to clients can be tricky, … Continue reading →

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The Kiss-Cam of Annihilation

Posted on July 19, 2025 by Will Moss

The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading →

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Who Speaks for the Killer Shark?

Posted on July 5, 2025 by Will Moss

You’re gonna need a bigger PR plan I saw Jaws for the first time when it premiered on network television. This was in in November 1979, just after I’d turned 12 and more than four years after the movie had been in … Continue reading →

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Good PR People Don’t Lie

Posted on June 26, 2025 by Will Moss

Also, a dumb theory of lying in PR I stumbled into a PR career ass-backward. I say this with love and respect for those of you who dreamed of a PR career, went to PR school and diligently worked your … Continue reading →

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Pitchwrap Supreme

Posted on June 22, 2025 by Will Moss

The art of getting your stoner snack into the New York Times The last time I remember being in a Taco Bell was in the late eighties, when I was a student at U.C. Santa Cruz. My buddy Darren and I … Continue reading →

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Decapitation!

Posted on June 7, 2025 by Will Moss

Doing comms when a leader is ousted. Also, travel fun! I just got home from a trip that took me around the world, from San Francisco to Amsterdam, from Amsterdam to Taiwan, and then back home. I arrived in Amsterdam … Continue reading →

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The Ticking Spine Bomb

Posted on May 17, 2025 by Will Moss

My lower back counts me down to mortality I threw my back out. It happened as I was out for a pre-dawn run. One moment I was a gliding athletic superman, the picture of health. The next, blam!, I was hobbled … Continue reading →

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The Endless PR Stunt

Posted on May 4, 2025 by Will Moss

America’s superstar pro-natalist couple hacks the media Have you heard about Malcolm and Simone Collins? They’re the American couple that have made themselves the poster-family for the “pro-natal” movement, which is an actual thing we have in the U.S. now. … Continue reading →

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Airshow!

Posted on April 27, 2025 by Will Moss

Family fun at America’s answer to the military parade We were living in Beijing in 2009 when the Party celebrated the 60th anniversary of the establishment of the People’s Republic. The main event was a giant military parade that would … Continue reading →

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