About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Author Archives: Will Moss
I can haz international funds?
After seven years and change in China it’s hard not to come to the conclusion that the purpose of the Chinese banking system is to keep you from doing anything useful with your money. It is widely said that the … Continue reading
Posted in Uncategorized
Tagged China, Rants, Resident Alien, Whatever
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In which I finally hire a car and driver
After seven years of taking taxis in Beijing I finally crossed the Rubicon of bourgeois colonialism and hired a car and driver. I now have two full time domestic employees, which seems somehow wrong. In the back of my mind … Continue reading
Posted in Uncategorized
Tagged Beijing, Rants, Resident Alien
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Four lessons from the Burson-Facebook fiasco
I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Journalism, Media, Public Relations
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What I learned when I shaved my head
I had a good run. I got more than forty years out of it. But I had to face the fact that my hair was in retreat and there was no going back. In fact, the front had already been … Continue reading
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Tagged Resident Alien, Whatever
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China and the nature of Facebook
Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this … Continue reading
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Tagged Business, China, Ethics, Facebook, Google, Internet, Public Relations, Technology
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Apocalypse box part two: Apocalypse box
Yesterday I posted part one of Apocalypse Box, in which I wrote a bit about the communication problems surrounding the reactor disaster in Japan. I concluded with saying that just because something is unthinkable doesn’t mean it won’t happen. It … Continue reading
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Tagged China, Crisis Management, Resident Alien
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Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
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Tagged Crisis Management, Public Relations, Reputation
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Could better PR have prevented Groupon’s China gaffe?
Unless you live on Pluto and you’re just in town for the temple fairs you probably know the situation with Groupon and their notorious Tibet ad. From within the China echo chamber it can be tricky to calibrate your reaction … Continue reading
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Tagged Business, China, Crisis Management, Public Relations, Technology
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Physics in the gaze of a thousand grannies
Imagethief was an indifferent student in high school. My success in any given class was dictated by my level of personal interest in the topic. So I did OK at biology, which I liked, great in English and composition once … Continue reading
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Tagged Beijing, Parenthood, Resident Alien
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I suck at Christmas trees
So I’m back in the US of A for Christmas and based on a sample size of two (my parents), I can report that the political mood here is bleak. My mom’s dog of many years died a week or … Continue reading
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Tagged Parenthood, Rants, Resident Alien, Travel, USA, Whatever
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Imagethief 