About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Author Archives: Will Moss
Hard Right at the Airplane Mart
An unexpected lecture on the politics of European immigration I went to Amsterdam for two days last week. This was a classic of hallucinatory, placeless business travel, more time on planes than in country, mostly a prisoner of the Airport … Continue reading
Posted in Uncategorized
Tagged Aviation, Food, Politics, Travel
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Always Check the Link!
Everything on the Internet is bad or porn until proven otherwise. Oops! CNN.com: Toy manufacturer Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched “Wicked” dolls. Instead of pointing readers … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Media, Public Relations
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Nasty for the Motherland!
Can the administrative state get horny on main? Cards on the table, I’m a fan of the administrative state. Societies are large and complex, and a little technocratic competence goes a long way in ensuring the availability of public goods … Continue reading
Posted in Uncategorized
Tagged China, Politics, Propaganda, Public Relations, Singapore
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The Overnight Hsinchu Express
I asked for it, and I got it. I’ve been on the road, which is why it’s been a minute since the last post. About a week ago I flew from San Francisco to Taipei. It turns out that all … Continue reading
Posted in Uncategorized
Tagged Business, Taiwan, Travel
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Return to Commuterstan
Generation Z is weird about cars but I’m totally normal In what should be an epochal household shift, my son got his driver’s license a few weeks ago. This culminated months of begrudging participation in one of the main rituals … Continue reading
Posted in Uncategorized
Tagged Business, Driving, Generational Angst, Parenthood
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Valley of the Dinosaur Rockers
A heady mix of raw sexual energy and whiskey marketing In retrospect, the mistake was going to a concert in Concord on a Thursday evening. We live in Redwood City and the 50 mile rush-hour drive to Concord took us … Continue reading
Posted in Uncategorized
Tagged Business, Marketing, Media, Music
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The Great Luncheon Meat Disaster of ’24
A food crisis hits me where it hurts This is one of the greatest things I have ever read in a press statement: First and foremost, our investigation has identified the root cause of the contamination as a specific production … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Food, Public Relations
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Leaping into the Unknown (Again)
A little over 20 years ago, a man I respected offered me a job I was interested in. This sent me into a panic. I had been living in Singapore for eight years and was going stir crazy. Following two … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Public Relations, Resident Alien, TSMC
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David Wolf – remembering a China hand
In June 2004, I quit a perfectly good job at a little PR firm in Singapore and went to Beijing to do a three month language program. Eight years in Singapore had made me a bit stir crazy and China, … Continue reading
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