About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Author Archives: Will Moss
Every Wolf Everywhere All at Once
A slick company is suddenly inescapable Wolf! Wolf! Wolf! Did you hear about the company that brought dire wolves back from extinction? I sure did. Couldn’t miss it. The company is called Colossal Biosciences. On April 7th, Time Magazine dropped this cover story: Cool, … Continue reading
Posted in Uncategorized
Tagged Business, Media, Public Relations, Science, Technology
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The Art of Keeping Your Mouth Shut
Never go to war with a popular TV program Way back in the early nineties, there was a popular sitcom called “Murphy Brown” set in a TV newsroom. The plot device of the lead character’s single motherhood offended then vice … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Internet, Media, Public Relations, Reputation
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Re-Sanitized for My Protection
Two Decades Walking the Lines of Self-Censorship Twenty years ago, I wrote a post on this old China blog, “Sanitized for My Protection,” in which I discussed my approach to self-censorship. The post was prompted by a reader comment asking … Continue reading
Posted in Uncategorized
Tagged Beijing, China, Media, Politics, Public Relations, Singapore
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The Greatest Dis in History
Settling a score with style on America’s biggest stage When I was in elementary school, there was a kid who teased me about my first name, which is Diccon. I’ll call him Eddy McNair. This is a made-up name because he’s … Continue reading
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Tagged Business, Media, Pop Culture, Public Relations
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Fandom Politics
When do the old rules of political communication become obsolete? Note: There are two things that have been on my mind as I observe everything happening in U.S. politics right now. I am using this space to think through them … Continue reading
Posted in Uncategorized
Tagged America, Internet, Media, Politics, Propaganda, Public Relations
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Getting Rid of a Python
Welcoming the year of the snake by remembering my weirdest pet The following is the first chapter of a memoir I have been writing about my doomed attempt to co-found an internet game company in Singapore in 1995. It is … Continue reading
Traditional Characters
How many strokes do you want? I’m back in Taiwan this week. Since the beginning of September I’ve spent more than a month here, spread over three trips. In general, it’s been a delight! And a welcome opportunity to dust … Continue reading
We Can Character-Assassinate You for Wholesale
The long tradition of shady PR knife work in dark alleys A few years ago, I had the exquisite experience of having my emails read back to me by lawyers. There had been a snafu involving disclosure of financial information … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Media, Public Relations
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Who Wants to Be On the Death Panel?
PR thoughts on the murder of an insurance man Two weeks ago, Brian Thompson, CEO of big health insurer United Healthcare, was gunned down in New York. This created an epic amount of Discourse on social media, aggravated by the … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Media, Politics, Public Relations
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Imagethief is Dead! Long Live Imagethief
I surrender to the inevitable, plus a state-of-the-newsletter update In 2004, in one of the great over-reactions of my life, I moved from Singapore to China because I was bored. This was a giant adventure and a hazardous level of … Continue reading
Posted in Uncategorized
Tagged China, Media, Singapore, Substack
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Imagethief 