About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Monthly Archives: July 2025
The Life and Death of a Cool Phone
That time we tried to make the Moto X in the U.S.A. I’d been working for Burson-Marsteller in China for nearly six years when I got poached away by our client, Motorola. Jumping from agencies to clients can be tricky, … Continue reading
Posted in Uncategorized
Tagged China, Crisis Management, Motorola, Public Relations, Technology, USA
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The Kiss-Cam of Annihilation
The reputational risks of being a Coldplay fan Here is proof that the universe hates you: You go to a Coldplay show with your paramour thinking you will be safely anonymous in a darkened arena full of 50,000 people with … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Pop Culture, Public Relations
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Who Speaks for the Killer Shark?
You’re gonna need a bigger PR plan I saw Jaws for the first time when it premiered on network television. This was in in November 1979, just after I’d turned 12 and more than four years after the movie had been in … Continue reading
Posted in Uncategorized
Tagged Crisis Management, Pop Culture, Public Relations
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