PR thoughts on the murder of an insurance man
Two weeks ago, Brian Thompson, CEO of big health insurer United Healthcare, was gunned down in New York. This created an epic amount of Discourse on social media, aggravated by the mysterious nature of the killer and his temporary escape. This week, a suspect named Luigi Mangione was arrested. He turned out to be a bit of a snack, which is causing weird undulations in the fabric of the media continuum.
The trajectory of the social discourse was amazing. Immediately after the news broke, there was a wave of gleeful social media posts. That was followed by a second wave scolding those making jokes and celebrating Mr. Thompson’s death. Completing the ouroboros, there was then a wave scolding the scolds for not acknowledging the depth of popular hatred of big health insurers.
If a prominent executive in your industry is gunned down on a sidewalk and the public response is party-poppers and dancing in the streets, you should ask yourself some hard questions!
Imagethief 