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Posted by Will on March 17th, 2010
A couple of days ago the China Daily ran an interesting story on the issue of companies paying for positive posts and paying to delete negative posts:
An underground business, that charges companies high fees to delete negative news or posts against them, has been flourishing in the run-up to World Consumer Rights Day today, normally regarded as the most important day to highlight a company’s good reputation.
Such business operators describe themselves as “public relation experts for dealing with crises” and release their mobile phone numbers or contact details through online instant messaging programs such as QQ on the Internet.
***
Insiders told METRO they work like agents for companies or individuals worried about online scandals or negative reports and persuade portals reproducing or forwarding such information to delete it.
An operator surnamed Wu with Han De Kai Si Crisis Dealing Experts Company, told METRO on Sunday they normally charge 600 to 800 yuan per post deleted. He revealed there were usually two ways to deal with such business crises, including paying insiders within websites to delete online information and hiring people to release positive posts with the same titles as negative posts.
This is an issue that anyone working in the PR industry in China encounters. It’s often seen as an easier way to deal with negative publicity than addressing root problems. And it sucks. It hinders the professionalization of the PR and media industries, alienates consumers, and keeps people from developing more constructive ways to engage their audiences in China. But as long as it looks like an easy way to manage problems, people will continue to do it.
Let me be clear: Killing forum posts and negative articles does not constitute “dealing with a crisis”. It constitutes papering over a crisis and stores up trouble for the future.
It was interesting to see the China International PR Association (CIPRA) just a couple of days after this article release guidelines (中文) for Internet communication that specifically prohibits deleting negative posts. But this is not a new problem and it’s hard to believe that many of the companies that do this will be too mindful of CIPRA guidelines. And larger agencies that should be mindful of CIPRA guidelines are often happy to use intermediaries to do the hands-on work.
Sam Flemming of CIC data has recently written about how attempts to delete negative comments are backfiring on one major company. Hopefully as time goes by, more constructive approaches will become the norm.
Posted by Will on March 17th, 2010
In the warm light of morning I was able to reassess Rinku a bit. Technically, it’s “Rinkuu”, with one of those bi-syllabic vowels beloved of the Japanese. You know, as in “Tookyoo”. Really.
Also technically, it wasn’t actually morning. I slept until 10AM for the first time in living memory (I have a toddler at home, remember) and then hovered over my computer until about 1PM. With a shuttle to the airport booked for 3:30, and hunger gnawing at me, at finally ventured out. It had fifteen hours since my last meal, and that had been a Japanese airline dinner. Edible, but not substantial.
One of the great benefits of social media is that when you have a big enough network and post something like, “I am spending the night at Kansai”, you actually get helpful suggestions. I have no privacy, but I have a very large, global help-desk. One of my friends, who has spent a few layovers in Rinku himself, pointed out that the Rinku(u) Outlet Mall was about 700 yards up the road from where I was staying. I had a stroll up the road for lunch, during which the charms of Rinku were somewhat more apparent than they had been the previous evening. Make no mistake, it’s still a charmless industrial port town, but at least it has:
A Starbucks. Don’t underestimate the importance of a grande coffee of the day to the weary traveler.
Mountains. Rinku is wedged between the mountains and the sea. The story of inhabited Japan is of dense strips of people wedged between the mountains and sea, so this isn’t surprising. But they were clear in the distance in the morning, and made a nice backdrop to the town.
A beach. True, the beach has something of an overengineered look, being razor’s-edge straight, lined with concrete and covered with suspiciously uniformly-sized stones. But it also had a promenade and a park that made for a pleasant post-prandial stroll. Unfortunately the offshore view is the airport, but you can’t have everything. I regretted not propelling myself out for a jog earlier in the morning.
An enormous Ferris wheel, the “Seacle” (a pun of some kind?), part of the Rinku Pleasure World mall, opposite the outlet mall. The only thing riding the Ferris wheel when I looked was a person-sized Winnie-the-Pooh doll, which I rather expect didn’t pay full-fare. But I’m sure the Ferris wheel offers panoramic views of the airport. And the mountains.
Cleanliness. I’ve been to Tokyo and seen enough to know that cleanliness is not exclusive to Rinku. But coming from Beijing, which is relatively tidy as Chinese cities go, the contrast is still amazing. The beach had not one visible scrap of litter. Everything was clean. Even the trucks were immaculate. I saw a cement truck. You could have eaten sushi off of any part of it. In China, every truck you see looks like it was last used to haul around a circus elephant with dysentery. In Japan the trucks all look like they were just detailed. It’s a little weird, actually.
This sign:

Enough said. From now on, whenever I have to delete an obscene comment, I will replace the text with this image.
Posted by Will on March 16th, 2010
So here’s how it goes. Someone inconveniently dies on your airplane just as it is about to take off. You experience an odd mix of feelings. On the one hand, you sympathize with the family and feel bad for their tragic loss in the least dignified of circumstances. No one should have to die in the economy class of a non-moving airplane. On the other hand, you think to yourself, man, is my connection screwed. You are a bad person and will burn in hell.
But first you will burn in Kansai. Kansai is the international airport in Osaka. That is a lie. Kansai is the international airport that is somewhere in the same general vicinity of Japan as Osaka. On a clear day, you might see Osaka in the distance as you fly into Kansai. Or, then again, you might not. Kansai is where you are supposed to change planes for Hawaii. You want to be in Hawaii. Hawaii has warm breezes, palm trees, and girls in bikinis. You have packed clothes for Hawaii. They are thin clothes.
Kansai is on an artificial island they built somewhere in the general vicinity of Osaka because to build an airport on existing land near the city would have been a silly idea, and not used enough concrete. Kansai is apparently sinking slowly. This must really piss people off. Or, then again, maybe it doesn’t. After all, keeping the airport from sinking will keep construction companies busy for decades. Japan likes to keep its construction companies busy. Japan invented the idea of the “bridge to nowhere”. Most places build a useless bridge from somewhere to nowhere. In Japan, they build a bridge from nowhere to nowhere. They are that committed.
There is a bridge from Kansai Airport to Rinku. Rinku is nowhere. It is certainly not in Osaka. Arguably the airport is somewhere, but it’s nowhere you would want to be. The bridge from Rinku to Kansai is a bridge from nowhere to nowhere. It also has a train. Eat that, Gravina Island.
You need to take a bus over the bridge to nowhere. A young lady from the airline meets you at the jetway, escorts you through the airport, and puts you on the bus. She bows and scrapes constantly. She is a professional bower and scraper, called into service to apologize for the inconvenience of your delay. She bows and scrapes so hard that she leaves a scuff mark from the jetway through the terminal, through quarantine, through immigration and through customs. She is, however, incapable of arranging meal vouchers for you. This leads to more bowing and scraping. Your back gets sore as you watch her. You are disarmed, but feel like an idiot for it.
Waiting for the bus you realize that clothing for Hawaii is inappropriate for late winter in Osaka. Or Rinku. Or wherever the hell it is you are. You are cheered, however, by the fact that the bus is full of pretty ANA stewardesses. ANA has very pretty stewardesses. And they can do CPR. This may be useful if you pass out from the cold while waiting for the bus. On the other hand, it didn’t help the guy on the plane you were on earlier. They told that guy not to fall asleep, and look what happened to him. If you hear a stewardess telling you not to fall asleep, panic.
The bus drives you and the stewardesses over the bridge to nowhere and drop you in front of a splendid, gleaming hotel. This is not your hotel. This is the stewardesses hotel. Your hotel is across the street, over a footbridge that you must drag your bags over. It is not tall and gleaming. It is short and squat and looks like a Chinese hospital with a Japanese convenience store embedded in it. There are no stewardesses staying there. There is apparently nobody staying there except for you. The convenience store is useful, because the restaurant is closed. Who would want to eat dinner in the evening? Who stays in Rinku? Only the stewardesses, and they’re in the nice hotel across the street. Tough shit, hombre.
The hotel room is small. It reminds you of the single-occupancy dormitory room you stayed in, twenty years ago in college, except with a tiny, little, Munchkin-sized ensuite bathroom with an intergalactic toilet in it. They spared no expense on the toilet. The pillows, however, are apparently stuffed with something that gives them the consistency of sacks full of Tylenol gel-caps. This does not seem restful. There is a bilingual New Testament and a bilingual “Teachings of Buddha.” If you’re an atheist, you’d better have brought your own reading material.
The room has a view of Rinku. Rinku is nowhere. From this room you cannot even see the bridge. That is one of the room’s redeeming features. Another redeeming feature is that it has a television. The guide on the desk says that channel 1 is the BBC. This is a lie. Channel 1 is showing an infomercial for Japanese lingerie. This is not as exciting as it sounds. This is your grandmothers’ lingerie. This is almost certainly not the lingerie that the stewardesses are wearing. The BBC is nowhere to be found. There is Internet, however. Thank god for that, because this is Japan, and your mobile phone and Blackberry are only good for talking to the voices in your head. Those voices are telling you to turn off the TV.
The mini-bar is not a redeeming feature. It is empty. Foreigners are not trusted with a full mini-bar. They might get drunk and head for the stewardess hotel across the street. This would be disorderly. You flip through the hotel service guide in the desk. There is an entry for the mini-bar. It says: “Room refrigerators have no drinks.” No shit, Sherlock. I guess the money for the toilet had to come from someplace. You are referred to the convenience store. The Japanese have an answer for everything. But they still have no meal vouchers.
Breakfast is last until 9 tomorrow morning, and you are in Rinku, in winter, watching an infomercial for bad Japanese lingerie in a hotel room with an empty mini bar, and James T. Kirk’s crapper. You should be on your way to Hawaii. Travel is great.
 Phasers on kill.
Posted by Will on March 16th, 2010
Imagethief is headed to Hawaii this week to speak on a panel called “NewsMorphosis 2.0“, about how technology is affecting the news business. There are three panels, each one of which has two local media luminaries and a “thought leader”. I have the honor of being the “thought leader” on the first panel. I’m not sure I rate the status, but I’m charmed nonetheless, find the topic fascinating, and who says no to a free trip to Hawaii?
The panel isn’t until Thursday, and I’d originally wanted to arrive on Wednesday morning, which would give me a day to loaf around in Honolulu prior to the event. However, to an international date line snafu, I was booked by the organizers to fly today, which would get me in on Tuesday morning, Hawaii time. OK, two free days in Hawaii. What’s not to like?
The plans have however been thrown into some doubt due to a tragic event on my plane today. I was on ANA’s afternoon flight to Osaka, from where I was supposed to connect to a Delta flight to Japan. We were sitting on the taxiway at the runway threshold, next in line for takeoff, when an elderly gentleman three rows in front of me collapsed, apparently of a heart attack. The plane was only about a third full, and I’d noticed his wife mopping his brow as I boarded, so I guess he was already feeling poorly.
ANA’s flight crew was very professional (as I assume most flight crews would be), and had oxygen up and running quickly, but things deteriorated fast and they were giving him CPR within minutes. We were back at the gate about ten minutes after the episode began and a ground-based medical team came on board. I expected that they would move the man off the plane and onto an ambulance very quickly, but instead they continued to work on him on the plane, setting up two IV bags and continuing compressions for an hour. I’m not a doctor, but I have certified in CPR several times and I’m pretty sure the prognosis drops off rapidly after the first few minutes.
I presume there was some reason why they didn’t or couldn’t move him, but it was pretty clear from my vantage point that the cheap seats of a 737, even a pristine ANA 737, are not the best place for an intensive medical intervention. After an hour or so they gave up, and the two women traveling with him, a wife a daughter I presume from their ages, collapsed in tears. Even the flight attendants cracked a bit, although they regained their composure pretty quickly.
Finally, after three hours, they took us off the plane and back into the terminal, but not before the cops had been on board and photographed the body and various paperwork had been completed. The family and the body stayed on the plane. I felt like a heel for pointing out to the flight attendants that I had thoroughly blown my connection and needed to make some arrangements. A guy has just died in front of you and his bereaved family is five feet away, and you’re worried about your connection to Hawaii, you jerk? But they were professional and sympathetic or not, I still have to figure out what I’m going to do.
ANA has said something about trying to shift my flights to tomorrow, but we’re all still sitting here in the terminal. At least I have the luxury of that being the worst of my problems for the moment.
Random impressions from the event: A flight attendant catching her immaculately bunned hair in several strips of packing tape hung from an overhead bin. The ridiculous and girly “year of the tiger” phone charm hanging from the phone of the hardass, middle-aged (female) ANA Beijing ground agent. One of the flight attendants praying over the body of the victim. The fact that the two plainclothes cops who came on the photograph the body wore matching leather jackets. The complete decorousness of everyone on the plane at all times.
Posted by Will on March 12th, 2010
You remember Li Hongzhong from yesterday’s post? This was his case-study on how to deal with a tough question from a reporter:
Li Hongzhong, governor of Hubei province, was asked by a People’s Daily reporter about last year’s case of a hotel worker whose murder charges were dismissed after she claimed she had acted in self-defense when an official and his colleague tried to rape her. His reply: “Are you really from the People’s Daily? And you ask such a question? What kind of Communist Party mouthpiece are you? Is this how you guide public opinion? What’s your name? I’m going to find your boss.”
And here is the China Digital Time’s excellent roundup of the totally predictable results.
Remember, media training: It’s not just for capitalist running dogs any more.
Posted by Will on March 11th, 2010
Imagethief’s son, Zachary, turned two this week. I’m amazed we made it. By this I mean I’m amazed that Mrs. Imagethief and I made it. If the boy’s engine room telegraph is stuck on “full-speed-ahead”, Mrs. Imagethief and I are on something more like “dead slow” or “all back one quarter”. It’s been a busy couple of years.
My Chinese tutor, a wonderful woman who employs the spectacular pedagogical technique of making me translate articles from The Economist into Chinese and then debating me about the contents, was kind enough to give Zach a toy Chinese police car as his present. It was really kind of a fantasy police car, being as it was a BMW in police colors, but it was a big hit with the boy. It hit three of his sweet spots: “nee-nee nee-nee cars” (anything with lights, with the sound representing the siren); “zoom cars” (anything with a spoiler); and “gongan che“, which is not at at the top of his hierarchy –taxis occupy that spot– but which rate pretty high nevertheless.
The car was electric, so my wife hunted up some batteries for it and we switched it on.
That was a mistake. The “nee-nee nee-nee” was approximately as loud as a real police car. I almost smashed the thing on the spot, with my tutor watching (smashing a gift in front of the person who gives it to you is not well thought of in polite Chinese society). The cats are still traumatized. Zachary seriously re-thought his infatuation.
In the end, I took the thing apart and removed the little drive wheels and motor, which kept the car from freewheeling, and cut the wires to the speaker so that the only electric component that still worked was the lights. This made the police car a much improved toy in almost all respects. While I was about my improvements I noticed something a little odd. Here is a photo of the car:

All well and good, except for the BMW thing, but take a closer look at the police seal on the hood:

I almost didn’t spot it. It says, “Raccoon Police Department”.
At first I thought this was just your random Chinglish gibberish, which often finds a way onto toys. Zach has one front-end-loader that is spangled with the declaration, “Vigorously Super Power” (which I’m thinking of having tattooed on my ass for no good reason), and some small trucks that say, “Forbid Fireworks” on the gas tank and “Head Back” on the rear bumper.
But the miracle of Google Images reveals that this is actually the badge of the Raccoon City police department, which is the police department of the zombie-infested city from the Resident Evil video-game and movie franchise. Pop culture bottom-feeders may remember the original movie (there have been about 80 of them now) as the one in which model-turned-actress Milla Jovovich loses her memory, gets naked and kicks the ass of everything that gets in her way. I’m not sure that’s the correct order, but I’m pretty sure all those things happened. Actually, I think all those things happen in almost every movie Milla Jovovich makes, which may be why the Academy continues to snub her. At any rate, here’s the Racoon City Police Department Logo:

This is from a site called, “Patchbug.” Yes, somewhere out there is a patch collector serious enough that he needs a replica of the Raccoon City Police Department uniform patch. It takes all kinds, I guess.
What I find interesting is that the maker of this toy didn’t steal the Raccoon City patch wholesale, but kind of mashed it up with Chinese to come up with something uniquely ridiculous. For those who need reminding, the actual seal on Beijing police cars is an image of the Great Wall (as if it would be anything else):

So this is apparently a replica of the car of the Beijing Police Zombie Squad, which is apparently the best equipped squad in the Beijing police department. This makes sense: Only the best if you’re going to take on zombies.
The car also has a line of Chinese over the rear windshield, “有困难找警察”, which would properly be translated as something like, “If you have difficulties, look for a cop,” but which was rendered in English on the car as the delightfully sinister, “Any trouble with you, call the police to help.” Presumably “trouble” in this context means turning into a zombie.
Note: Actual police car emblem from Upton’s photostream.
Posted by Will on March 11th, 2010
A couple of days old, but you should read this post from the Wall Street Journal’s China Real-Time Report, on silly things politicians said at the NPC. Sample:
Li Hongzhong, governor of Hubei province, was asked by a People’s Daily reporter about last year’s case of a hotel worker whose murder charges were dismissed after she claimed she had acted in self-defense when an official and his colleague tried to rape her. His reply: “Are you really from the People’s Daily? And you ask such a question? What kind of Communist Party mouthpiece are you? Is this how you guide public opinion? What’s your name? I’m going to find your boss.”
Yep, a little retro there. These people all need media training. Every last one of them. Imagethief is available for a very reasonable price.
Posted by Will on March 7th, 2010
Having grown up in “Mediterranean” San Francisco and then lived in Singapore nearly a decade, winter is something of a novelty to me. This is still true even after six years in Beijing. I don’t much like the desiccating cold or walking around in a cloud of my own skin flakes like the human sno-globe, but I enjoy the occasional snowfalls and the frozen lakes. One of my favorite Beijing experiences was a morning champagne brunch followed by a slightly drunken careen across frozen Qianhai on one of those ice bicycles that have the twin advantages of high speed and a dangerous illusion of steerability. I was double riding with my then colleague, Dennis. I can’t remember which one of us was steering. I do remember that we were thought of as ruffians and idiots. The latter was certainly true, and it’s only through the intervention of some higher power that we didn’t end up drowning under the ice or impaled on one of those little ski-poles that the kids use to prod their slow-poke sled chairs along.
Anyway, the point is, winter: Make the most of it. Now that my son is two and learning to appreciate idiotic behavior I look forward to further snowbound adventures. Although if he does anything like Dennis and I did, he will of course be grounded until global warming ensures that any further such hijinks become impractical.
There is a dark side to these wondrous winter scenes, however. As comes the freezing, so, inevitably, must come the thaw. The thaw has the effect of releasing the animal corpses that have been entombed in the ice all winter. Usually this means fish, and there is nothing like a stroll past a thawing Beijing lake to dazzle you with a lesson in the variety and size of the fish living (or, more accurately, that had lived) in these unpromising sludge ponds. Furthermore, there is always the one currentless doldrum where all the disgorged corpses accumulate.
I was reminded of this during a stroll around Tuanjiehu Park yesterday, my first visit to any of the frozen lakes this winter. Last year Zachary was really still a baby, and his public emergence in anything less than a crocheted NASA spacesuit was an invitation to admonishment from the aunties of Beijing. They are well-meaning, but deep inside they truly believe that foreigners are incompetent at raising children. After all, if we were better at it, there would be more of us. With Zachary much more in the “small boy” category this year, his emergence in inclement weather leads to less scolding and clucking.
As always, the park was festive. There was a Chinese oom-pah band (exactly as euphonious as it sounds) leading a massive sing-along inside the front gate, and the usual collection of small singing groups, lone-wolf erhu-ists, and children gnawing on that culinary hallmark of the Chinese fairground, unnaturally-colored mystery meat on-a-stick. God bless Beijing. Summer or winter, people here know how to use a public park.
The lake that is the dominant feature of Tuanjiehu park was still mostly frozen over. Most of it was slick and gorgeous and only mildly spoiled by a dusting of rubbish half frozen into the ice. But there was one spot, near the pleasure boat docks where in summer you can rent a leaky electric boat and spray cadmium-laced water at friends and family members, that had collected an entire fish market’s worth of moldering corpses. It is an image that will haunt me if ever we take Zach to the water-park on the island in the center of the lake.
At least it was only fish, which you kind of expect even in an urban Beijing lake. Four or five years ago, at exactly this time of year, Imagethief went on a walk past Houhai and Qianhai with the former Asiapundit, Myrick. He was in town from Shanghai to cover the National People’s Congress for the wire service he was working for at the time, and had never really had a look around the city. One of my dominant memories of that walk is the surprising number of turtle corpses we spotted on the ice, recognizable even at a distance as lonely, black humps surrounded by crows.
These turtles are not naturally occuring. Well, these are artificial lakes, so nothing in them is “naturally occurring”. But as far as I know, there is no year-round population of turtles in these lakes. Rather, many of them had been released into the lakes by Beijingers. The dead giveaway is that a number of them were still attached to little “turtle leashes” of string and sticks.
There is a ritual in Chinese Buddhism –放生 or fangsheng– by which one can earn merit by releasing a captive animal. Merit earns you a more advantageous seat on the wheel of karma, and helps ensure your eventual reincarnation a further rung up the ladder toward nirvana rather than a further step down toward cockroach or lemur or whatever your idea of bad is. Forgive the loose explanation, I’m shaky on my Buddhism. But you get the idea.
I see a lot of this ritual at Spring Festival (the Chinese New Year). This isn’t surprising. Spring Festival is heavy on themes of renewal and remembrance, and the temples do good business both in carnal temple fairs (see mystery meat on-a-stick, above) and in spiritual matters. The Chinese, as in so many spheres, have applied their commercial nous to the fangsheng ritual, and you can often buy birds for release at the fairs. The birds are trained to return to their keepers, which has the double advantage of enabling punters to feel meritorious while ensuring that the bird guy protects his capital stock. Everybody wins. Arguably even the bird, which is a good score in Beijing.
The idea of fangsheng, however, is to save an animal that is facing imminent death. Under this definition, the captive bird on the temple fair fangsheng circuit may not completely qualify, and, depending upon how strictly you interpret the scriptures, your merit may vary. Sufficient for the relaxed devotee, but perhaps not for the more orthodox. Also, the temple fairs only run a week or so, and there’s never a bird-release guy around when you need one, and so on. Sometimes, a creative solution is called for. This turns out to be the pet-store (or, more often, animal market) or supermarket turtle. Turtles are cheap. Turtles are substantial enough to matter, karmicly speaking. Turtles don’t test your resolve, like freeing that cockroach you found behind the dumpling-skin flour might.
So people buy and release turtles. Except, with Spring Festival actually falling in a Beijing mid-winter, they release turtles into icy lakes where they promptly freeze to death. The sun then warms their dark shells and the corpses slowly sink into the ice, visible only as dark humps that will be revealed again during the spring thaw. Imagethief is no religious expert, and will defer to someone who is, but to me this seems dubiously meritorious at best. Maybe the turtle moves up the karmic ladder (it starts at a low bar). You won’t.
Turtles aren’t the only animal that catch a hard one during this season. Frogs draw a crappy lot in China at the best of times. In 2007 Imagethief lived in Shanghai in an apartment that backed onto the local wet market. The frog seller set up shop in front of our rear gate. The frog seller’s total shopfront consisted of a bucket of live frogs, hand-held scales, a pair of kitchen shears and some plastic bags. When someone wanted to buy some frogs, the frog seller would use the kitchen shears to decapitate the frogs, and then weigh and package the rest for the customers. Over the course of an afternoon, a tragic pile of frog heads would accumulate. In summer, this would rapidly become a tragic and smelly pile of frog heads. Imagethief used to keep frogs as pets, so this was always a little traumatic for me, like a pile of kitten heads might be to a more normal person.
Market frogs don’t do any better in Beijing than in Shanghai, so saving a frog from the kitchen shears seems as though it could be both cheap and meritorious, a combination designed to excite the thrifty Buddhist. But this goes wrong in winter as well. Mrs. Imagethief was once going for a winter jog by the Tonghuihe canal, near our house, when she saw a family releasing frogs. The frogs got about one kick and then froze more or less instantaneously. You’d think people would catch on after the first couple of frogs, but as anyone who works in business or government knows, processes tend to take on a life of their own. These people released lots of frogs. They all froze.
When the family left, some canal workmen who had been watching from nearby immediately scooped out the frozen frogs and took them home to cook. So, genius, how does the merit allocate on that one?
 Bad karma.
Posted by Will on March 6th, 2010
Update: See David Bandurski’s comment below on the criticism in the media. It is not directed at Lenovo specifically. At least, not yet.
Let’s say you’re a company selling some kind of product. Let’s say your product is –let’s just pick something at random here– laptop computers. Globally, this is a heavily commoditized category jammed with companies selling look-alike products with similar feature sets. In China, which has the usual big-time suspects plus a whole cloud of local also-rans, the situation is even more competitive. How do you stand out? How do you persuade students, young professionals and other consumers to buy your laptop, and not some brand-x laptop poseur laptop?
Well, in China the answer is often, “be cheapest!” But that’s not always the whole story. Often there is also some PR.
To that end, one thing you would often do is try to get your product into the hands of “influencers”, people who have the power to help lead public opinion in your target market, ideally in your favor. One way to approach this is the celebrity endorsement: I’ll send a cubic meter of 100RMB notes to your house if you wave my company’s product around, appear in some ads and show up at some of my events. And, hey, why not write a blog about it? This is generally legit and practiced everywhere. George Clooney and Omega watches, for instance, except he probably doesn’t get paid in RMB.
There is also the schwag approach, in which you give your product away to rich, famous and stylish types in the hope that they’ll be seen using it thus conferring glamor and sexiness upon it, hopefully without you having to write a colossal sponsorship check. This is why you hear about things like the absurd gift baskets at the Academy Awards. This also leads to the great commercial irony that rich people get more stuff for free than more deserving types, such as impoverished PR bloggers, and will no doubt be a contributing factor in the revolution when it finally comes.
There are, however, some generally accepted rules about the schwag game. Two of those rules, involving who it’s OK to target and how schwag can be paid for, can be summed up in a diagram that looks like this:

By participating in a program to give free laptop computers to 2000 delegates to the Chinese People’s Political Consultative Congress (CPPCC), Lenovo appears to have landed squarely in the lower-right, or what I like to call the “PR deathtrap” quadrant. The CPPCC is a political body that nominally advises on and suggests policy and which convened this week in Beijing as part of the annual political “two meetings” festivities. The other meeting is that of National People’s Congress, which has the slightly heavier responsibility of endorsing actual policy (a cynic might say, “rubber stamping”, although the NPC has pushed back from time to time).
The always excellent China Media Project sums up the laptop situation:
As China’s annual National People’s Congress opened yesterday, many news headlines pounced on Premier Wen Jiabao’s remarks toward the end of his NPC report (see tab 11), in a section on anti-corruption, about the need for leaders to report their personal assets. But in the margins, commentators railed against shady practices nearer at hand — more than 2,000 laptop computers given away to delegates at the public’s expense.
The laptop story bubbled up out of China’s social media sphere back on March 2, when Chinese Internet users noted an odd mini blog entry from Zhang Xiaomei (张晓梅), a delegate to the Chinese People’s Political Consultative Conference who is also the publisher of Beauty Fashion magazine.
Zhang’s entries were succinct, mostly mundane summaries of preparations and speeches ahead of the two meetings.
CPPCC Chairman Tao says: being a national delegate to the CPPCC is a glorious mission, and a post for political participation and discussion. Sichuan party secretary Liu Qibao (刘奇葆) says: last year was the toughest year, this year is the most complex.
But in one entry she wrote: “When delegates report [to the meeting] they each get a laptop computer. What is different from last year is that this year these don’t need to be returned after we’re done with them. This is much more practical.”
Yeah, it sure is, isnt it? Keeping stuff often is.
As China Media Project explains, the response both online and in mainstream media has been pretty negative, with accusations of corruption and speculation about the amount of tax dollars spent on the computers. It has also been pointed out that Lenovo executives account for a large share of the IT industry representation at the CPPCC.
So here is where it gets interesting, and perhaps where Lenovo put a foot wrong assuming they played some role in creating this program and weren’t just lucky beneficiaries. CPPCC delegates occupy a strange space in between celebrity and politician. Many of the delegates, such as Ms. Zhang, are in fact celebrities or notables from the business world. Most are not politicians or officials in their daily lives. As the Financial Times noted this week, the entire CPPCC is a bit theatrical, and its actual contribution to the legislative process is debatable at best. In previous years delegates had been loaned computers, so why not let them hold onto them this year? A relatively small change in the grand scheme of things.
But regardless of what you think about the CPPCC or the actual power of its delegates, in the context of the “two meetings” the delegates are acting as politicians. In an era when Chinese people are increasingly sensitized to corruption and willing to discuss it online and hold officials to account, giving laptops to 2,000 wealthy people operating in a political role looks risky at best. Perhaps in some years it doesn’t become a big deal, but this year it rubbed people the wrong way. It probably would have been best to stick to the loaner approach, even at the risk of some slightly inconvenienced delegates.
From Imagethief’s point of view the good news is that this issue became, well, an issue. That it escalated online and in the media is a headache for Lenovo and perhaps an embarrassment for some of the delegates (although that may be optimistic), but it’s a good thing for accountability and for China. The CPPCC may be largely symbolic, but at least it could be relatively clean and symbolic.
So what should Lenovo do? This situation is a long way from being out of control, so what they probably will do is hunker down and wait for the government to decide that discussion of this issue is no longer appropriate and then enjoy the ensuing silence. A more progressive option would be to announce that in subsequent years they’ll return to a policy of loaning delegates computers rather than giving them away. Better yet would be to cancel the whole thing and make delegates self sufficient for computing in future. I’m sure most CPPCC delegates –even the ethnic minority delegates– can afford a computer.
Or how about this: It’s awkward to inform delegates that, sorry, contrary to what they were originally told they do have to return the machines. But Lenovo could ask delegates who don’t need the computers after the meetings to voluntarily return them, and then publicly donate the returned machines to some worthy cause. Rural schools? Barefoot doctors? Impoverished bloggers? You name it. Plenty of options.
Note: Some in-situ links removed from the paragraphs quoted from China Media Project. It’s worth visiting their original post.
Disclosure: I do not work on any laptop computer accounts, however my agency does represent a competitor to Lenovo. The views expressed here are my own.
Posted by Will on March 4th, 2010
I’m speechless. (Note: This link has since been killed, but the ones below are still alive.)
Is this a new direction for Chinese soft-power? Does the China Daily know? They may have to get their pseudo-Italian-sex-fiend column or risk being left behind.
More here, if you must.
Update:
First, word has it that this was apparently sanctioned as part of the Global Times’ metro desk, which says a lot for the intrepidity of the foreigners currently working there, although not so much about the quality of the editing or the importance of the metro desk.
Second, the Wall Street Journal’s “China Real Time” blog, who’s authors were apparently watching the discussion on Twitter these evening, has just pointed the cannon at this, writing,
We can’t help but doubt that this is actually the voice that China’s internationally ambitious media masters want to project.
Indeed. Once the hijinks are embarrassing the Global Times in the eyes of important foreign media (even uppity, Western media), the editing standards may tighten up a bit. The good news for “Alessandro” is that even if he’s ejected from the Global Times, there will probably be a space in the blogosphere for him, somewhere on the same block as the late Chinabounder.
Posted by Will on March 4th, 2010
Well, that didn’t take long.
A couple of days ago foreign media reported on a book by PLA Senior Colonel Liu Mingfu calling for China to seek global military supremacy. Today, the China Daily carries a follow-up titled, “China’s military not a threat – Major General.” It would seem, what with the “Lianghui” dual political meetings of the National People’s Congress and Chinese People’s Political Consultative Congress (I’ll never get tired of typing that) under way, the cooler heads have prevailed:
China’s military development will not challenge the United States, a People’s Liberation Army (PLA) major general and member of the country’s top political advisory body said on Wednesday.
“China is the only permanent member of the UN Security Council that has not achieved territorial integrity,” said Luo Yuan, a member of the Chinese People’s Political Consultative Conference (CPPCC) and senior researcher with the Academy of Military Sciences.
“We need to think more on how to preserve national integrity. We have no intention of challenging the US,” he added.
Luo’s remarks came just before the opening of the third session of the 11th CPPCC, in response to Senior Colonel Liu Mingfu, who recently said in his newly published book that China should build the world’s strongest military.
“That’s just his ambition,” Luo said.
How’s that for tight messaging? Check it out:
- We’re not out to challenge the United States.
- We’re more focused on territorial integrity than anything else.
- Senior Colonel Liu was speaking his own mind, not policy.
Well played as these things go. But the best part is the headline, which makes sure to point out that that the statements come from a Major General, and not a Senior Colonel. Sure, they’re only one step apart, but it’s an important gesture nonetheless.
Posted by Will on March 4th, 2010
As an observer of PR, one of the things I like about China is that the threshold for launching a cover-up is rock bottom. Sure, they can go big, as with the Songhua river benzene spill or the great melamine scandals of ‘08, but they’ve also kind of democratized the coverup. Imagethief believes that no level of government in this country feels complete unless it’s got its own scandal to bury. Moles digging up the beet field? Put a lid on it. Grandma got a run in her stockings? Let’s bury the coverage. So to speak.
Possibly this is linked to pettiness of some of the scams that unfold out in the provinces and thus need to be suppressed ensure continued smooth career progressions for the cadres in range of the excrement helix. How else to explain the restriction of coverage of the alleged discovery and suspiciously rapid death of a Siberian tiger cub in the Wanda mountains of Heilongjiang province, in China’s far northeast?
Jonathan Watts, of the Guardian, has the story:
The first Siberian tiger cub to be found in the wild in China in at least 20 years has died less than two days after being discovered, the Guardian has learned.
Authorities have moved covered up the death, which casts a shadow over what is potentially the best conservation news the country has had for decades.
It also raises questions about the handling and timing of the discovery, which comes as China celebrates the start of the lunar year of the Tiger and a major financial push to save the biggest cat on the planet.
***
Ma Hongliang, the propaganda chief of The East Is Red Forest Bureau, told the Guardian that the cub is dead, but the news has been withheld. He has advised Central China Television and other domestic journalists not to report the death because of possible negative publicity.
He declined to answer questions about the time and cause of death. “Experts tried their best to save the cub,” he said. “It was too weak to survive.”
Because, you know, discovering the first wild tiger in twenty years smack at the beginning of the year of the tiger in a part of China known for its tiger breeding farms isn’t sketchy at all.
As the story points out, eco-fraud is something of a problem in China, and tigers have been implicated in the past. But, really, why squelch reporting of the death of the tiger, sad though it is? Wouldn’t be easier to just get the news out, heap blame on a couple of powerless unfortunates whom no one will miss, and have done with it? That would probably reduce the risk of the affair dragging on or being outed in the blogosphere down the line.
Or does the whole thing go deeper than we think? Was the tiger rubbed out? Did he know too much? Could he link the whole scandal to the highest levels of government? Would this tiger have talked under pressure? Or maybe his patrons just weren’t powerful enough. After all, as everyone knows, laws aside tigers are generally worth more dead than alive in China.
It’s a tiger, people. This ain’t Kennedy and the grassy knoll. Doesn’t “The East is Red Forest Bureau”* propaganda chief have better things to cover-up?
*Gotta love northeast China.
Previously:
The great donkey meat – tiger piss – media whore axis (September, 2005 – on the old Imagethief)
Posted by Will on March 3rd, 2010
Yesterday, in the US, former journalist, academic and blogger Rebecca MacKinnon gave testimony to the senate in a hearing called, “Global Internet Freedom and the Rule of Law.” A couple of days ago, she posted the written version of her testimony. It’s worth reading the whole thing, as it discusses several issues relevant to the technology and China infatuated among us. But there was one part in particular I found interesting, in a section detailing the Chinese government’s methods of Internet control. It focused on the self-censorship often applied by Chinese Internet companies, and the difference between controlling information over which the government has jurisdiction, and that over which it does not:
Filtering is the primary means of censoring content over which an authority has no jurisdiction. When it comes to websites and Internet services over which a government does have legal jurisdiction – usually because at least some of the company’s operations and computer servers are located in-country – why merely block or filter content when you can delete it from the Internet entirely? The technical means for deleting content, or preventing its publication or transmission in the first place, vary depending on the country and situation. The legal mechanism, however, is essentially the same everywhere. In Anglo-European legal systems we call it “intermediary liability.” The Chinese government calls it “self-discipline,” but it amounts to the same thing, and it is precisely the legal mechanism through which Google’s Chinese search engine, Google.cn, was required to censor its search results. All Internet companies operating within Chinese jurisdiction – domestic or foreign – are held liable for everything appearing on their search engines, blogging platforms, and social networking services. They are also legally responsible for everything their users discuss or organize through chat clients and messaging services. In this way, much of the censorship and surveillance work in China is delegated and outsourced by the government to the private sector – who, if they fail to censor and monitor their users to the government’s satisfaction, will lose their business license and be forced to shut down. It is also the mechanism through which China-based companies must monitor and censor the conversations of more than fifty million Chinese bloggers. Politically sensitive conversations are deleted or blocked from being published at all. Bloggers who get too influential in the wrong ways can have their accounts shut down and their entire blogs erased. That work is done primarily not by “Internet police” but by employees of Internet companies.
Rebecca’s footnotes for this paragraph, which are worthwhile, are here. Numbers 6 and 7.
I thought this was worthwhile because there is a great deal of attention paid to the technological aspects of censorship in the US, partly because American companies have had some complicity in it, and partly because it’s simply an interesting technology story. But the self-censorship and regulatory side is has an much more significant effect on the content that most Chinese Internet users are really interested in.
On this topic it’s also well worth reading a February 23rd post from the always excellent China Media Project on the licensing of journalists by the General Administration of Press and Publication, and how that is used as a tool of information control:
We can say metaphorically that four documents are used to control media in mainland China. The first is the “birth certificate,” or chusheng zheng (出生证), which means that the state controls which publications can and cannot be issued with publishing licenses, or kanhao (刊号). The second is the press card, or jizhe zheng (记者证), which determines who does and who does not have the credentials to practice journalism. Next comes the “certificate of appointment,” or weiren zhuang (委任状), which controls appointments of top officials inside media outfits. Finally, there is the “death certificate,” or siwang zheng (死亡证), meaning that the CCP can choose at any time to shut down or otherwise discipline media that do not fall in line.
And, of course, the surprisingly fascinating article on online censorship that ran in the Global Times last week, and which I commented on here.
See also:
Stan Abrams at China Hearsay with a fisk-o-rama of the Financial Times’ coverage of Google’s portion of the hearing.
Posted by Will on March 3rd, 2010
There’s an interesting article in the Washington Post from former Beijing bureau chief (and author of the good book Chinese Lessons) John Pomfret and his colleague, Steven Mufson looking at the rising “red scare” meme in the US. The two journalists do their best to inject a needed dose of reality into a heated issue. It’s well worth reading the entire article, but a couple of paragraphs in particular caught my attention. Both point out that some of the current attention to China’s rivalry with the US is driven by communication in support of particular agendas:
[In] large part, politicians, activists and commentators push the new Red Scare to advance particular agendas in Washington. If you want to promote clean energy and get the government to invest in this sector, what better way to frame the issue than as a contest against the Chinese and call it the “new Sputnik”? Want to resuscitate the F-22 fighter jet? No better country than China to invoke as the menace of the future.
They then inject a little useful perspective into the discussion:
In other areas, politicians and pundits also have a tendency to overestimate China’s strengths — in ways that leave China looking more ominous than it really is. Recent reports about how China is threatening to take the lead in scientific research seem to ignore the serious problems it is facing with plagiarism and faked results. Projections of China’s economic growth seem to shortchange the country’s looming demographic crisis: It is going to be the first nation in the world to grow old before it gets rich. By the middle of this century the percentage of its population above age 60 will be higher than in the United States, and more than 100 million Chinese will be older than 80. China also faces serious water shortages that could hurt enterprises from wheat farms to power plants to microchip manufacturers.
And about all those engineers? In 2006, the New York Times reported that China graduates 600,000 a year compared with 70,000 in the United States. The Times report was quoted on the House floor. Just one problem: China’s statisticians count car mechanics and refrigerator repairmen as “engineers.”
That a communications agenda is behind much of the current American anxiety will come as no surprise to many Imagethief readers, but it’s good to see it being addressed in a level-headed fashion. The article doesn’t trivialize the importance or the impact of the rise of China, and neither would I. But it’s good to cut through some of the hyperbole. Read the whole thing and see what you think.
Previously:
Book review: Chinese Lessons, by John Pomfret (August, 2006 – on the old Imagethief).
Posted by Will on March 1st, 2010
Cold in the house today:
 Roasting what little brains he has.
Posted by Will on March 1st, 2010
Another day, another soldier shooting his mouth off (metaphorically). Or, more accurately, publishing a book calling for China to work toward military primacy. From Reuters:
China should build the world’s strongest military and move swiftly to topple the United States as the global “champion,” a senior Chinese PLA officer says in a new book reflecting swelling nationalist ambitions.
The call for China to abandon modesty about its global goals and “sprint to become world number one” comes from a People’s Liberation Army (PLA) Senior Colonel, Liu Mingfu, who warns that his nation’s ascent will alarm Washington, risking war despite Beijing’s hopes for a “peaceful rise.”
“China’s big goal in the 21st century is to become world number one, the top power,” Liu writes in his newly published Chinese-language book, “The China Dream.”
Imagethief can already hear people getting wound up about this back home. But, honestly, what’s a Colonel–especially a Chinese Colonel– supposed to say? “I’m OK with second best to the US because, hey, I love NASCAR!”
You’ll never earn your star (or the Chinese equivalent*) that way, I assure you.
Dreaming about primacy is one thing. Achieving it is, of course, something else entirely. China’s moves to scale up its military are well known and some of the results were on glamorous display last October. Or so I heard. I couldn’t actually attend because it turns out that normal people aren’t allowed to attend the big National Day parade. Not that I’m resentful or anything.
But you know the thing about those dreams of military primacy: As much as you dream of attaining it, there’s always someone who dreams of maintaining it. From the 2002 National Security Strategy document that gave us the joy of the “Bush Doctrine” (PDF – see page 32):
It is time to reaffirm the essential role of American military strength.We must build and maintain our defenses beyond challenge. Our military’s highest priority is to defend the United States. To do so effectively, our military must:
- assure our allies and friends;
- dissuade future military competition;
- deter threats against U.S. interests, allies, and friends; and
- decisively defeat any adversary if deterrence fails.
For more like that, you can also see the American Enterprise Institute’s sunny take on that document from early 2003. Gentlemen, start your checkbooks!
Still, it’s probably a great way to sell some books. As far as I can tell no one ever went broke pandering to nationalism in either the USA or China. Or, for that matter, pandering to alarmism.
Previous military provocations:
Both on the old Imagethief.
*I checked. The Chinese equivalent is –no surprise– a star.
Posted by Will on March 1st, 2010
Sunday is shopping day in the Imagethief household, so this morning Mrs. Imagethief, Zachary and I bundled ourselves up and headed out to Wal-Mart.
Before you gasp in a fit of effete surprise, let me explain. As a card-carrying Bay Area intellectual snob, my pedigree is more Whole Foods than Wal-Mart, even if Whole Foods is basically just Wal Mart for Prius-driving gourmets (well, and my mom). But in my neighborhood in Beijing walking-distance supermarket options are limited to the eye-wateringly expensive import-barn in the basement of Shin Kong Place (RMB35 for four kiwi fruits? Sure!); the fast-declining Bonjour, in the basement of the equally fast-declining Sunshine 100 (like Carrefour without the lingering veneer of French-ness and, in winter, heated like hell’s supermarket); and the Wal-Mart at Wanda Plaza.
OK, we have a Jingkelong, too, but it’s not much use if your shopping needs extend beyond soft drinks, instant noodles and strawberry-flavored UHT milk. Once upon a time we had a Jenny Lou, but Jenny apparently decided our neighborhood was for losers and moved down to the accursed Jianwai Soho instead. So Wal-Mart it is. Plus, they deliver, which is essential when your shopping needs include kitty litter for two.
With Wal-Mart fresh in my head, and fresh kitty litter in my guest bathroom (for the cats, not for the guests, although there have been some parties…), I was therefore interested to see a Washington Post article covering in mostly positive terms Wal-Mart’s efforts to get its Chinese Suppliers to improve their environmental and labor standards (part of a special report called, “The Climate Agenda.”):
As a result [of Wal-Mart's urging, Hong Kong-based soap and cosmetic manufacturer] Lutex has been paying attention to more efficient light bulbs, better ventilation and less packaging. It switched from Styrofoam to recycled paper and saved enough Styrofoam to cover four football fields. And Lutex, which has been here since 1991, says it treats four tons of wastewater that it used to dump into the municipal sewage line. That water was supposed to be treated by the city, but like three-quarters or more of China’s wastewater, it almost certainly wasn’t.
“We heard that in the future, to become a Wal-Mart supplier, you have to be an environmentally friendly company,” [CEO Benny] Fung said. “So we switched some of our products and the way we produced them.”
Wal-Mart has more than 10,000 suppliers in China. In addition, about a million farmers supply produce to the company’s 281 stores in China. If Wal-Mart were a sovereign nation, it would be China’s fifth- or sixth-largest export market. So the company hopes that small measures taken by all suppliers start to add up. Its 200 biggest suppliers in China have already trimmed 5 percent of their energy use.
***
In October 2008, Wal-Mart held a conference in Beijing for a thousand of its biggest suppliers to urge them to pay attention not only to price but also to “sustainability,” which has become a touchstone for many companies.
“For those who may still be on the sidelines, I want to be direct,” Wal-Mart chief executive Lee Scott said sternly. “Meeting social and environmental standards is not optional. I firmly believe that a company that cheats on overtime and on the age of its labor, that dumps its scraps and its chemicals in our rivers, that does not pay its taxes or honor its contracts will ultimately cheat on the quality of its products. And cheating on the quality of products is the same as cheating on customers. We will not tolerate that at Wal-Mart.”
Well, if he says so.
My first reaction to this story was, “What a PR score!” Cynical me wasn’t really prepared to consider if there might actually be something to this. But might there be real business motivations for moves that seem antithetical to a company with a mission to drive costs to the absolute lowest level?
One possible answer to that question can be found in a post at the well-known “Naked Capitalism” economics blog. Yves Smith suggests three factors that could motivate Wal-Mart to put real effort into pressuring its Chinese suppliers to improve. They are:
- Creating an “insurance policy” against possible American trade restrictions that might be based upon setting minimum environmental and labor standards.
- An effort to differentiate itself in the Chinese market by demonstrating attention to food quality standards and environmental issues.
- A move to appease evangelical Christians who increasingly see earth-stewardship as part of their religious duty.
In fact, two out of those three things (see if you can spot which two) are still essentially public relations. Personally, I have a hard time believing the third is anything close to being a sufficient motivation for a serious revamp of Wal-Mart’s Chinese supplier relationships, but, then, I live a long way from the American heartland and am thus not well attuned to its priorities.
The second point seems plausible, but as a regular Wal-Mart China shopper I can attest that Chinese shoppers seem perfectly enthusiastic about Wal-Mart already. Wal-Mart also does a brisk trade in allegedly organic Chinese produce (we buy it, but I’m really not sure how far to trust the “organic” claims). At any rate, as an approach it sure couldn’t hurt, unless it starts leading to significant job losses at Wal-Mart suppliers in China, in which case, all bets are off.
Ultimately, although the impact is in China, I still see this as primarily a move to influence the customers and activists back home in the US who have the greatest ability to influence Wal-Mart’s business. China environmental and labor issues are important in China, of course, but arguably not as important as they are in the US. (Next up for trouble: Apple? Don’t miss the bizarre fanboy comments.)
As for me, I’ll take a pass on the live soft-shelled turtles (where are the PETA people?), but the produce section isn’t bad and you can’t beat a fuzzy car-seat cover that carries the inscription, “Space cat who dreams of happiness!” If only I had a car.
 Space Cat Who Dreams of Happiness
Posted by Will on February 28th, 2010
Regular readers will know that Imagethief recently griped about the huge (and I mean huge) illuminated sign that recently went up on a neighborhood construction site, counting down the days until the main structure was supposed to be completed. A day or so after it was first lit, I gloated about the sign’s technical glitches, but was soon disappointed by a return to normal service. So it goes. At least, I thought, I know exactly how much longer I’ll have to look at it for.
Or so I thought. When I left on February 11th for my Chinese New Year vacation in Singapore, the sign was at 107 days. When I came back on the 23rd, it was at a roughly correct 95. Today, here is what is says:
 Houston, we have a problem...
What the hell is this? Did the clowns at sign control (or, worse, the project managers) somehow not factor in the imminent Chinese New Year holiday? Did they suddenly discover that the pipes don’t connect up, or they left the 10th floor out? Or did they find that a bunch of their migrant workers didn’t bother coming back after Chinese New Year? After all, according to the New York Times, that’s something of a problem right now.
Whatever the explanation, that’s another 17 days of the red death-clock glowing into my living room. And that’s assuming more skeletons don’t tumble out of the project management closet over Qingming or May Day or whatever.
Posted by Will on February 28th, 2010
Among the circles that Imagethief runs in it is relatively fashionable to be completely disdainful of the Chinese English-language media. This is not entirely unfair. Chinese English-language news sources have their uses, but by comparison with most international news sources they can often seem amateurish and sloppy and they have a strange tendency to combine the most banal possible reporting with oddly titillating and lightweight fringe material. It’s no surprise that “Skinhua” is a common nickname for the Xinhua state news service, your reliable source of political pronouncements and photo-essays on bikini girls (the term coined, as far as I know, by Danwei).
Speaking of photo-essays on bikini girls, Imagethief was surprised to find a very interesting article on online censorship in China in the English edition of the Global Times. I mention bikini girls here (for the third time, you’ll notice) not just to boost my search returns, although that will be a side benefit, but because at the foot of every page of this article was a link to a photo feature on “Sexy and Hot Philippine Beauties” provided by, yes, Xinhua. QED. The spread is here, if you must. Too much makeup for my taste, but, hey, to each their own.
If you’ve had your moment with the…alright, a fourth insertion would be gratuitous…the Global Times article is interesting for a couple of reasons. First, the source. The Chinese version of the Global Times is a fiery and thoroughly patriotic tabloid companion to the correct but turgid People’s Daily. The English version, launched last year, is among the slickest of the English language newspapers in China, and is a bit less flag waving than its Chinese companion. But it’s still a Party publication. The second surprise is the unexpected depth of the story and the conspicuous absence of the official point of view, which is heavy on the primacy of maintaining social harmony and purifying the Internet. The focus of the article is on the costs of censorship to regular net users and entrepreneurs.
The Global Times hedges its bets a bit, with the entire first page focusing on the censorship applied by popular forum Douban, but dig a bit deeper into the story and it gets to the heart of how the Chinese government censors websites. It is not, as many people think, primarily technological, but rather a complex system of rules that are so vague and inconsistently applied that Chinese websites self-censor ruthlessly rather than risk joining the growing list of sites shut down as object lessons:
What’s worse [than waiting for the call from the autorities, said website operator Zoe Wang] was the complete absence of clear-cut rules for deciding whether or not to delete an online post.
“The criterion of sensitivity depends on many aspects such as the political environment, the website’s background, size and location, as well as the different understandings of Web masters.”
Douban was extraordinarily cautious about its content as it had no background or ties to government, according to a source close to an editor at the site.
“Once you’re shut down, nobody can save you,” the source said.
No editor from Douban would go on the record when the Global Times contacted them.
“Douban recalls clearly the fate of Fanfou, Yeeyan and Blogbus,” Fang said.
They were three of the most well-known mainland websites closed down last year, according to the Southern Metropolis Weekly. The latter two were recovered in January.
Fanfou founder Wang Xing was pondering how much to up censorship during the July 5 Xinjiang riot last year when he got his answer.
The Twitter-style microblogging service for 100,000 registered users was closed down almost immediately for “violating related rules”, according to the China Business News Weekly.
Wang hasn’t given up hope of bringing Fanfou back some day. Seven months on, Wang still refused to comment.
It’s well worth reading the whole thing, and, considering the source, a welcome compliment to the western media’s tendency to focus on the (admittedly important) technological aspects of Internet censorship in China, and the heavily mythologized 30,000 Internet police. As secret police forces through the years have known, uncertainty and paranoia are very powerful and very simple tools for keeping people in line.
See also:
Previously:
Posted by Will on February 26th, 2010
Welcome to the new and (we hope) improved Imagethief blog. After many years on my old platform, I’ve finally upped-stakes and shifted to Wordpress with the help of longtime patron, Joe Pantuso. This has given me an excuse to tart up the look and feel, and it also gives me a little more behind-the-scenes flexibility, including much improved comment spam management.
Also, I’m running the WP mobile theme, so if you’re on the road and not using a mobile RSS client (although I’m not sure why you’d do such a thing), the blog will be much more usable.
The old Imagethief will stay live for the time being, while we look into migrating old content without breaking the permalinks, but all new posts will go here.
Feedback is welcome.
Will
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Welcome Imagethief is written by William Moss, a PR professional living in Beijing since 2004. This is a relocated blog. The original Imagethief blog, with entries from 2004-2009, is here. Contact the author at will [at] imagethief [dot] com. More information under About Imagethief. You can also find me on the networks below.
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