About Imagethief

At TSMC Sports Day in Taiwan in 2024.

My name is William Moss. I’m head of global media relations at TSMC. I live in Redwood City, California.

Today, most of my writing is on Substack.

In 1995, six months out of graduate school in San Francisco and in the first early blush of the Internet, I moved to Singapore to make massively multiplayer online games. That project was a phenomenal disaster, but also the adventure and learning experience of a lifetime.

In 2004 I quit my perfectly good job in Singapore to move to China, where the action seemed to be. I spent nearly nine years in China doing corporate PR, first in agencies and later in the pre-Google and Lenovo Motorola Mobility. The archives of this blog are largely a product of my years in China, which were never boring.

In early 2013 I moved back to Silicon Valley, where I grew up. These days I feel almost as foreign in the Valley as I did in China, and I keep my connections to Asia alive through my family, friends and work. 

Along the way I’ve done a lot of writing, both professionally (co-author of two hilariously dated books, former technology columnist and occasional contributor to various publications, and in my public relations work) and for fun (this blog, Substack, a long-gestating memoir of the Singapore games startup).

I can be reached at imagethief at gmail. You can also find me on all the usual socials, either as Imagethief or under my real name.

The Fine Print

This is a personal blog and much of the content is a transplant of prior instances of Imagethief, representing the best of the archives. Most recently I publish the first few paragraphs of (also personal) Substack posts here. If you want to follow my writing, the easiest way will be through Substack. It’s free, and worth every cent. I won’t generally write about my current or past employers, and the occasional exceptions will be when my work impacts my personal life. Opinions are my own and not necessarily those of my employer. Comments are welcome, but published entirely at my  discretion. Comments in older, pre-transplant posts did not survive, unfortunately. Some great trolling was lost to time.