About William Moss
Trans-Pacific spin doctor. Head of Global Media Relations at TSMC. Occasional writer of humor and PR analysis. This is a personal blog and opinions are my own. More information at “About Imagethief“.
Also on Substack (where full posts live now), Bluesky, the usual places.
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Monthly Archives: August 2026
How to Lose a War With the Press
If you’re going to burn, at least burn for doing the right thing. At heart, PR is a simple trade. Figure out interesting stories and tell them. Build trust with reporters and others in positions of influence. Try to not … Continue reading
Posted in Uncategorized
Tagged Business, Crisis Management, Ethics, Media, Public Relations
Comments Off on How to Lose a War With the Press
Imagethief 