Welcome
My name is Will Moss. I spent 17 years in Singapore and China doing computer games, e-commerce and public relations before returning to the Bay Area in 2013. I am director of international and corporate communications for Motorola Mobility. This is a personal blog, and the opinions here are my own. For more information see About Imagethief or contact me at will [at] imagethief [dot] com.
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Tag Archives: Reputation
Rectified.name: Coverup? Huawei Should Send Its PR Bill to ZTE
I’ve never been much for conspiracy theories. Not that I don’t like a touch of the fantastic in my daily life (I live in China, after all). But when you think about the sheer logistics involved in most of the … Continue reading
Tagged Business, China, Coverups, Politics, Public Relations, Reputation, Technology
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China and the nature of Facebook
Reports have been percolating for a couple of weeks that Facebook will partner with Chinese search engine Baidu to launch Facebook China, or something similar. Anyone who has followed the history of foreign Internet firms in China knows that this … Continue reading
Tagged China, Ethics, Facebook, Google, Internet, Public Relations, Reputation, Technology
7 Comments
Apocalypse box part one: Thinking unthinkable thoughts
Note: This is part one. Part two is here. Apropos of today’s escalation of the Fukushima reactor disaster to “7″ (Chernobyl) on the international scale, there is something about the word “radiation” that bypasses rationality and whispers right to the … Continue reading
PR slime – in color! Imagethief talks PR scandals on BonLive
Last month I appeared on Blue Ocean Network’s “Chinalogue” program along with Alistair Nicholas of AC Capital Consulting to discuss…PR slime! By which the producers of the show meant the recent Mengniu vs. Yili vs. Synutra PR sockpuppet slagfest. The … Continue reading
Tagged China, Crisis Management, Food, Internet, Public Relations, Reputation
2 Comments
Capital M Trialogues: On “brand China” and soft power
On Sunday I had the pleasure of participating in an excellent discussion at the Capital-M Trialogue alongside my good friends David Wolf, of Wolf Group Asia, and Kaiser Kuo, of Baidu but probably better known to Imagethief readers as the … Continue reading
Tagged Business, China, China in the News, Media, Politics, Pop Culture, Public Relations, Reputation, Soft Power, Trade, USA
6 Comments
Further to the dairy industry and naughty PR in China
I’ve always wanted to use the words “naughty” and “dairy” in the same sentence. But more on that some other time. I put a link to Gady Epstein’s excellent post on the recent dairy industry PR meltdown in my own earlier … Continue reading
Tagged Business, China, Ethics, Journalism, Media, Public Relations, Reputation
4 Comments
Congratulations! China milk industry assumes bogeyman status
Continuing the reputational implosion of the Chinese milk industry, I was interested to see this pithy remark in a People’s Daily (English) article about inaccurate school textbooks in Shanghai: Ye Kai, a writer, denounced that reading such textbooks is like … Continue reading
Tagged Business, China, Public Relations, Reputation
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And you thought the milk business was so wholesome…
The milk business in China just can’t seem to stay out of trouble. A couple of months ago baby formula maker Synutra found itself the victim of allegations that its product was linked to early puberty in girls. Its shares … Continue reading
Positive posts, negative posts, and bad PR
A couple of days ago the China Daily ran an interesting story on the issue of companies paying for positive posts and paying to delete negative posts: An underground business, that charges companies high fees to delete negative news or … Continue reading
Melamine in Sanlu milk powder? Now that’s a crisis!
If you want to get people mad –I mean fired-up, torch-and-pitchfork enraged– screw with their pets or their babies. That’s what we’ve learned over the past year thanks to the unfortunate tendency of the plastic melamine to pop up in … Continue reading
Tagged Best of Imagethief, Business, China, Coverups, Crisis Management, Food, Media, Public Relations, Reputation
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