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My name is Will Moss. I've been living in Beijing and writing Imagethief since 2004. I am currently Director of Communications, Asia-Pacific, for Motorola Mobility. This is a personal blog. The opinions here are my own and not necessarily those of my employer. For more information see About Imagethief or contact me at will [at] imagethief [dot] com.
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Tag Archives: Public Relations
PR slime – in color! Imagethief talks PR scandals on BonLive
Last month I appeared on Blue Ocean Network’s “Chinalogue” program along with Alistair Nicholas of AC Capital Consulting to discuss…PR slime! By which the producers of the show meant the recent Mengniu vs. Yili vs. Synutra PR sockpuppet slagfest. The … Continue reading
Tagged China, Crisis Management, Food, Internet, Public Relations, Reputation
2 Comments
Russians show how brush off a sensitive situation
Unless you live in refrigerator box behind Longtan Amusement Park and get all your news by cranial signal from space aliens in orbit around Jupiter (admittedly, a possible part of the Imagethief demographic), you’ve probably heard about the latest batch … Continue reading
Capital M Trialogues: On “brand China” and soft power
On Sunday I had the pleasure of participating in an excellent discussion at the Capital-M Trialogue alongside my good friends David Wolf, of Wolf Group Asia, and Kaiser Kuo, of Baidu but probably better known to Imagethief readers as the … Continue reading
Tagged Business, China, China in the News, Media, Politics, Pop Culture, Public Relations, Reputation, Soft Power, Trade, USA
6 Comments
Sinica: The most harmonious general plus Li Gang and more
An omnibus installment of Sinica this week as guest host Jeremy Goldkorn, Gady Epstein, David Moser and I dig into virtually every significant (by which I mean, “entertaining”) bit of China news from the last week, including the “Li Gang … Continue reading
Tagged China, China in the News, Crisis Management, Economy, Military, Politics, Propaganda, Public Relations, Sinica
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Sinica podcast: China as bogeyman plus scandalous PR
This week’s Sinica is now live. After a long absence I was back on the podcast this week, which was great fun as both topics played to my interests pretty solidly. We talked about the current cycle of China as … Continue reading
Tagged China, Crisis Management, Economy, Ethics, Propaganda, Public Relations, Sinica, USA
4 Comments
Further to the dairy industry and naughty PR in China
I’ve always wanted to use the words “naughty” and “dairy” in the same sentence. But more on that some other time. I put a link to Gady Epstein’s excellent post on the recent dairy industry PR meltdown in my own earlier … Continue reading
Tagged Business, China, Ethics, Journalism, Media, Public Relations, Reputation
4 Comments
Congratulations! China milk industry assumes bogeyman status
Continuing the reputational implosion of the Chinese milk industry, I was interested to see this pithy remark in a People’s Daily (English) article about inaccurate school textbooks in Shanghai: Ye Kai, a writer, denounced that reading such textbooks is like … Continue reading
Tagged Business, China, Public Relations, Reputation
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And you thought the milk business was so wholesome…
The milk business in China just can’t seem to stay out of trouble. A couple of months ago baby formula maker Synutra found itself the victim of allegations that its product was linked to early puberty in girls. Its shares … Continue reading
Monetize this!
I hate the word “monetize.” I don’t mind the idea of “monetization”, in the sense of making money or making a business profitable. I like a paycheck and a profitable business as much as the next capitalist (within limits – … Continue reading
Tagged Business, Public Relations, Rants
4 Comments
Alibaba’s Alizila is PR. Be proud!
I just read a post from Forbes’ Hana Alberts on Alizila, a homegrown company news site for the Alibaba Group. Alibaba has hired an experienced journalist, Time Magazine veteran Jim Erickson, to develop the articles for the site: Erickson isn’t “selling out” … Continue reading
Tagged Alibaba, China, Internet, Journalism, Media, Public Relations, Technology
2 Comments