Tag Archives: Media Skills

Four lessons from the Burson-Facebook fiasco

I’m ridiculously late to this, as usual, but people keep asking me about the Burson-Facebook thing because of my years at Burson, so I thought I’d post the gist of the response I’ve been giving. If you’re not familiar with … Continue reading

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Russians show how brush off a sensitive situation

Unless you live in refrigerator box behind Longtan Amusement Park and get all your news by cranial signal from space aliens in orbit around Jupiter (admittedly, a possible part of the Imagethief demographic), you’ve probably heard about the latest batch … Continue reading

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Turns out smashing the recorder wasn’t a great idea

You remember Li Hongzhong from yesterday’s post? This was his case-study on how to deal with a tough question from a reporter: Li Hongzhong, governor of Hubei province, was asked by a People’s Daily reporter about last year’s case of … Continue reading

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